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Content Strategy Jobs in Indiana (NOW HIRING)

coty

Strategic development, build‑up, and management of brand‑relevant content across social media, community touchpoints, and DTC channels, aligned with defined Brand, Media, and PR & Influencer ...

Genesys

Sr. Global SEO/GEO Strategist

Indianapolis, IN · On-site

You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...

Genesys

Sr. Global SEO/GEO Strategist

Indianapolis, IN · On-site +1

You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...

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All JobsContent Strategy JobsContent Strategy Jobs in Indiana

Content Strategy information

See Indiana salary details

$26.2K

$92.4K

$160.3K

How much do content strategy jobs pay per year?

As of Aug 12, 2026, the average yearly pay for content strategy in Indiana is $92,390.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,339.00 and $118,116.00 per year, depending on experience, location, and employer.

What qualifications do you need to be a content strategist?

A content strategist typically needs a bachelor's degree in marketing, communications, journalism, or a related field. Relevant skills include strong writing, editing, research abilities, and experience with content management systems and analytics tools. Professional experience in content creation or digital marketing is often required or preferred.

What does a content strategist do?

A content strategist develops plans to create, manage, and optimize content across digital platforms to meet business goals. They analyze target audiences, set content guidelines, and collaborate with writers, designers, and marketers, often using tools like content management systems and analytics software. Their role ensures consistent, effective messaging aligned with brand objectives.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

How to get a job as a content strategist?

To become a content strategist, develop strong writing, editing, and analytical skills, and gain experience in content creation, marketing, or communications. Building a portfolio, understanding SEO tools, and obtaining relevant certifications can improve your prospects. Networking and staying updated on industry trends also help in securing a position.

What does a content strategist make?

A content strategist typically earns between $60,000 and $120,000 annually, depending on experience, location, and industry. They develop content plans, oversee content creation, and ensure messaging aligns with business goals, often using tools like content management systems and analytics platforms.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What skills and qualifications are needed to thrive as a content strategist?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.
What are the most commonly searched types of Content Strategy jobs in Indiana? The most popular types of Content Strategy jobs in Indiana are:
What are popular job titles related to Content Strategy jobs in Indiana? For Content Strategy jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Content Strategy jobs in Indiana look for? The top searched job categories for Content Strategy jobs in Indiana are:
What cities in Indiana are hiring for Content Strategy jobs? Cities in Indiana with the most Content Strategy job openings:
Content Strategy jobs near you
Infographic showing various Content Strategy job openings in Indiana as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 8% Part Time, and 3% Contract. Highlights an 84% Physical, 5% Hybrid, and 11% Remote job distribution, with an average salary of $92,390 per year, or $44.4 per hour.

Content Strategist

CEOs of Indiana Corporate Partnership

Indianapolis, IN

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 4 days ago

Job description

OUR VISION amp; MISSION
As part of the CEOs of Indiana Corporate Partnership, TechPoint is the nonprofit, industry-led growth initiative driving Indiana's tech ecosystem. TechPoint functions as the strategic hub that connects public, private, academic and philanthropic partners focused on technology. Today TechPoint is striving to make Indiana a tech leader through the intersection of the tech sector with advanced industries.

Based in Indianapolis at 16 Tech, TechPoint's mission is to drive Indiana's tech ecosystem through talent, innovation and community — strengthening the tech talent pipeline, accelerating startup and enterprise growth, enhancing resource connectivity, and elevating the state's tech community through collaboration and storytelling.
ROLE OVERVIEW
TechPoint's Content Strategist develops the editorial strategy and storytelling that positions TechPoint as the trusted storyteller of Indiana's technology ecosystem. This role helps translate organizational priorities into editorial priorities, audience strategy, content formats, channels, and the editorial calendar to ensure content advances TechPoint's strategic goals. The role supports TechPoint’s marketing, membership, sponsorship, and program engagement objectives.
Working closely with the Marketing amp; Engagement team, program staff, member organizations, and external contributors, the Content Strategist researches, develops, and creates compelling stories across entrepreneurship, workforce development, AI, and Indiana's advanced industries. The role serves as TechPoint's primary storyteller, developing compelling content, helping establish editorial standards, measuring performance, and identifying opportunities to strengthen TechPoint's thought leadership and earned media efforts.
This is a full-time, exempt position reporting to the Senior Manager of Marketing. The position has no direct reports but may coordinate the work of freelance writers, photographers, videographers, and other creative partners.
RESPONSIBILITIES
  • Develop and implement content strategies that align with marketing and initiative priorities, in partnership with Marketing leadership.
  • Research, write, and produce stories on member companies, founders, and community leaders, with a focus on where technology intersects Indiana's advanced industries
  • Partner with program and engagement staff to uncover stories tied to entrepreneurship, workforce development, and AI/tech advancements
  • Develop content for events including agendas, speaker profiles, scripts, presentations, promotional materials, and post-event recaps in collaboration with subject matter experts and the Director of Events
  • Develop storytelling assets that build awareness and engagement for TechPoint programs
  • Coordinate a consistent content pipeline (written, video, and multimedia) working directly with freelance writers, photographers, and videographers
  • Conduct interviews with executives, entrepreneurs, students, and community stakeholders to source stories
  • Update and maintain editorial standards ensuring content represents the diversity and breadth of Indiana's regions, industries, and tech community
  • Share ideas with the Marketing team for pitching stories to grow TechPoint's earned media placements
  • Optimize content for discovery (SEO/AEO) across techpoint.org and social channels
  • Partner with the Digital Marketing Specialist to align content output with the publishing calendar and campaign execution
  • Ensure content deliverables support the membership, sponsorship, and participation goals the Senior Manager sets, without owning those targets directly
  • Measure and report on content performance (engagement, traffic, media placements, program participation) and recommend adjustments based on results
  • Support strategic deliverables including annual reports, case studies, insight reports, thought leadership etc.
  • Monitor trends in tech, AI, and workforce development to surface timely storytelling opportunities
  • Support TechPoint initiatives and other marketing duties as they arise
QUALIFICATIONS
  • 5+ years in content strategy, journalism, or content marketing, with a portfolio showing both planning and execution
  • Experience producing event content (scripts, speaker materials, recaps) under deadline
  • Working knowledge of SEO and emerging AEO/GEO practices
  • Experience coordinating freelance creative contributors
  • Strong interviewing skills; ability to translate technical/business topics into accessible stories
  • Experience in a small, fast-paced team where priorities shift often
  • Strong written communication and command of AP style
  • Familiarity with TechPoint's stack: Salesforce, Box, Microsoft 365, Asana, Canva/WordPress as relevant to the role
  • Comfort using AI tools to improve day-to-day efficiency
  • Genuine interest in Indiana's tech and startup ecosystem
BENEFITS
  • 100% of your healthcare and dental premiums are paid for individual and family.
  • Pre-tax amp; Roth 401(k) Retirement Plan with generous match — 5% contributed by the employer regardless of employee contribution and up to an additional 5% employee voluntary contribution eligible to be matched by the employer.
  • Company paid group life benefits as well as company paid short-term and long-term disability insurance.
  • Flexible/hybrid work schedule.
  • Generous Paid Time Off (PTO) including 17 holidays!

CICP grants equal opportunity to all qualified persons without regard to race, color, religion, gender, gender identity, pregnancy, disability, age, national origin, military service obligations, veteran status, citizenship, sexual orientation, or any other category protected by law. CICP provides equal opportunity in wages, promotions, benefits, and all other privileges, terms, and conditions of employment.

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