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Content Strategy Jobs in Indiana (NOW HIRING)

Genesys

Growth Content Specialist

Indianapolis, IN · On-site +1

This role owns the strategy and execution of high performing content across Genesys.com and key digital channels, driving measurable outcomes in organic visibility, engagement, and conversion. At ...

Genesys

Growth Content Specialist

Indianapolis, IN · On-site

This role owns the strategy and execution of high performing content across Genesys.com and key digital channels, driving measurable outcomes in organic visibility, engagement, and conversion. At ...

coty

Strategic development, build‑up, and management of brand‑relevant content across social media, community touchpoints, and DTC channels, aligned with defined Brand, Media, and PR & Influencer ...

Genesys

Sr. Global SEO/GEO Strategist

Indianapolis, IN · On-site

You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...

Genesys

Sr. Global SEO/GEO Strategist

Indianapolis, IN · On-site +1

You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...

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All JobsContent Strategy JobsContent Strategy Jobs in Indiana

Content Strategy information

See Indiana salary details

$26.2K

$92.4K

$160.3K

How much do content strategy jobs pay per year?

As of Jul 22, 2026, the average yearly pay for content strategy in Indiana is $92,390.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,339.00 and $118,116.00 per year, depending on experience, location, and employer.

How much money does a content strategist make?

A content strategist's salary varies based on experience, location, and industry, but typically ranges from $60,000 to $120,000 annually. Senior roles or those with specialized skills in analytics and content management tools can earn higher salaries.

What does a content strategist do?

A content strategist develops and manages content plans to meet business goals, ensuring content is relevant, consistent, and aligned with target audiences. They analyze data, oversee content creation, and use tools like content management systems to optimize delivery across platforms.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

How to get a job as a content strategist?

To become a content strategist, develop strong writing, editing, and analytical skills, and gain experience in content creation, marketing, or communications. Building a portfolio, understanding SEO, and familiarizing yourself with content management tools like WordPress or HubSpot can improve your prospects. Earning relevant certifications or a degree in marketing, communications, or related fields can also enhance your qualifications.

How does a Content Strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

Is content strategist a good career?

A content strategist is a professional responsible for planning, developing, and managing content to meet business goals. The role often requires strong communication, analytical skills, and familiarity with content management systems, making it a viable career path with opportunities for growth in marketing, digital media, and communications fields.

What are the key skills and qualifications needed to thrive as a Content Strategist, and why are they important?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.
What are the most commonly searched types of Content Strategy jobs in Indiana? The most popular types of Content Strategy jobs in Indiana are:
What are popular job titles related to Content Strategy jobs in Indiana? For Content Strategy jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Content Strategy jobs in Indiana look for? The top searched job categories for Content Strategy jobs in Indiana are:
What cities in Indiana are hiring for Content Strategy jobs? Cities in Indiana with the most Content Strategy job openings:
Content Strategy jobs near you
Infographic showing various Content Strategy job openings in Indiana as of July 2026, with employment types broken down into 70% Full Time, 26% Part Time, 1% Temporary, and 3% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $92,390 per year, or $44.4 per hour.

Content Manager - Secondary Content Strategy

Reed Technology

Indianapolis, IN • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Job description

Content Manager – Secondary Content Strategy

 

Are you looking for an alternative legal career that blends legal expertise with strategy, data, and innovation?

Do you want to shape the future of legal content in a collaborative, forward-thinking environment that values flexibility and impact?

Do you want to work remotely in a supportive team and company that promotes work-life balance?

About the Team

LexisNexis is seeking an experienced legal professional to join our team as a Content Manager – Secondary Content Strategy (U.S.). In this role, you will help drive the strategy, development, and commercial success of our U.S. secondary content portfolio.

You will combine your understanding of legal practice with a strong customer-first and data-driven mindset to inform portfolio decisions, enhance content quality, and support AI-enabled legal research solutions. This role plays a critical part in ensuring our secondary content remains authoritative, competitive, and aligned with evolving customer needs.

 

About the Role

 

As a Content Manager, you will contribute to the strategic direction and performance of our secondary content portfolio as part of a cross-functional team that includes Product, Sales, Marketing, Editorial Operations, and global stakeholders.

You will serve as the voice of the customer, leveraging usage data, direct engagement, and market insights to shape content strategy and investment decisions. You will evaluate competitive dynamics, identify growth opportunities, and help ensure our content is optimized for both traditional research and emerging AI-driven applications.

This role requires strong collaboration, strategic thinking, and the ability to translate insights into actionable plans that improve both customer outcomes and business performance.

Responsibilities:

  • Strategy & Market Analysis

    • Serve as the voice of the customer by analyzing usage data, participating in customer calls, and leading NPS follow-up efforts

    • Translate customer feedback and behavioral insights into actionable portfolio and product strategies

    • Monitor and assess the U.S. legal market and competitive landscape, including established publishers, legal tech platforms, startups, and alternative providers, to identify trends, risks, and opportunities

    • Conduct ongoing competitive and market analysis to inform portfolio priorities and investment decisions

    • Assess LexisNexis’ competitive position by practice area and identify opportunities for growth, differentiation, and content expansion

    • Identify and evaluate licensing and acquisition opportunities

    • Collaborate with global colleagues (UK, Canada, and beyond) to share insights and unlock cross-border content and commercialization opportunities

       

  • Portfolio Leadership & Content Development

    • Help lead the strategic direction of the U.S. secondary content portfolio, ensuring it delivers authoritative, high-quality content aligned with customer needs and business goals

    • Ensure content supports AI applications (e.g., Protégé grounding and answer quality), including coverage, authoritative sourcing, rights clearance, and robust metadata

    • Partner closely with Product teams to improve AI content retrieval, accuracy, and user experience

    • Develop and propose annual content development plans for proprietary titles

    • Review and evaluate author proposals for new titles and updates to existing content, ensuring alignment with portfolio strategy and market demand

    • Partner with Editorial Operations on Content Development plans for proprietary and licensed content, such as online placement, packaging, and pricing

       

  • Commercialization & Go-to-Market

    • Partner with Sales, Marketing, and Editorial Operations to develop and execute go-to-market strategies

    • Lead key go-to-market activities, including content development updates, product launches, and sales training

    • Support conference participation, author engagement, and promotion of authoritative brands and titles

    • Ensure clear value positioning and messaging that differentiates our secondary content in a competitive market to drive adoption and customer preference

       

  • Operational Excellence & Financial Management

    • Ensure compliance with rights, licensing, and internal governance standards, including approval of sources for AI usage

    • Partner with Legal and Editorial teams on licensing terms and content use

    • Support financial performance by aligning portfolio decisions with revenue and profitability goals

    • Contribute to special projects and continuous improvement initiatives across the portfolio

Requirements      

  • Juris Doctor (JD) and active bar membership in good standing preferred

  • 6+ years of experience practicing law or working in legal publishing, legal technology, or a related field

  • Strong understanding of the U.S. legal market and attorney workflows

  • Experience in content strategy, product management, or portfolio management is highly desirable

  • Demonstrated ability to use data and customer insights to inform strategic decisions

  • Familiarity with AI-driven legal research tools and digital content platforms preferred

  • Excellent writing, editing, and analytical skills, with the ability to write effectively and concisely

  • Strong communication and stakeholder management skills, with the ability to influence cross-functional teams

  • Highly organized, self-motivated, detail-oriented, and able to manage multiple priorities

  • Ability to work independently and collaboratively in a fast-paced environment

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

  • Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits

  • Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

  • Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

  • Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

  • Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

    •

  • Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

  • Up to two days of paid leave annually to participate in Employee Resource Groups and to volunteer with your charity of choice

About the business

LexisNexis Legal & Professional® (LNLP), which serves customers in more than 150 countries with over 11k employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. LNLP provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

Primary Location Base Pay Range: New York, NY $114,300 - $190,500. If performed in Illinois, the base pay range is $100,100 - $166,800.If performed in Chicago, IL, the base pay range is $104,800 - $174,700.If performed in Ohio, the base pay range is $90,500 - $150,900.U.S. National Base Pay Range: $95,300 - $158,800. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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