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Content Strategy Jobs in New Mexico (NOW HIRING)

Varsity Tutors

Social Networking Tutor

Albuquerque, NM · Remote

$18 - $40/hr

Skilled at teaching social media profile creation, content strategy, and online safety practices. Guides students through optimizing LinkedIn profiles for professional networking, creating engaging ...

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Persona, Audience & Content Strategy * Own development and activation of audience segmentation and buying personas, including ICP definition, key pain points, and decision journeys. * Build and ...

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Content Strategy information

See New Mexico salary details

$24.2K

$85.2K

$147.8K

How much do content strategy jobs pay per year?

As of Aug 23, 2026, the average yearly pay for content strategy in New Mexico is $85,186.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,478.00 and $108,905.00 per year, depending on experience, location, and employer.

What is content strategy?

Content strategy is the process of planning, developing, and managing content—written or otherwise—to achieve specific business goals. It involves understanding the target audience, determining which types of content will be most effective, and organizing content across various channels in a cohesive way. A strong content strategy ensures consistency, relevance, and value, helping organizations attract and engage their audience while supporting overall objectives like brand awareness or lead generation.

What skills and qualifications are needed to thrive as a content strategist?

A Content Strategist needs expertise in content creation, digital marketing, and audience analysis, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is essential for effective planning and performance tracking. Strong storytelling, project management, and collaboration skills help a Content Strategist excel in cross-functional teams and deliver engaging content. These competencies are vital for ensuring content aligns with business goals, resonates with target audiences, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists frequently work cross-functionally with marketing, design, product, and SEO teams to ensure content aligns with broader business objectives and user needs. Regular meetings and collaborative planning sessions are common, as strategists gather input from stakeholders, provide guidance on brand voice, and coordinate content calendars. This collaboration helps maintain consistency across channels, streamline workflows, and measure the impact of content initiatives. Being proactive in communication and open to feedback are key to building strong working relationships in this role.

What is the difference between Content Strategy vs Content Marketing?

AspectContent StrategyContent Marketing
FocusPlanning and managing overall content to meet business goalsPromoting content to attract and engage audiences
SkillsContent planning, user experience, analyticsMarketing tactics, SEO, social media
Work EnvironmentCross-departmental, strategic planningMarketing campaigns, digital channels
GoalsAlign content with brand and user needsDrive traffic, conversions, and brand awareness

While both roles involve content creation, Content Strategy focuses on planning and aligning content with business objectives, whereas Content Marketing emphasizes promoting content to reach target audiences. Understanding these differences helps organizations optimize their content efforts effectively.

What does a content strategist do?

A content strategist develops and manages content plans to meet business goals, ensuring content is relevant, consistent, and aligned with target audiences. They analyze data, conduct audits, and collaborate with teams to create effective content strategies, often using tools like content management systems and analytics platforms.

What are the most commonly searched types of Content Strategy jobs in New Mexico?

The most popular types of Content Strategy jobs in New Mexico are:

What are popular job titles related to Content Strategy jobs in New Mexico?

For Content Strategy jobs in New Mexico, the most frequently searched job titles are:

What job categories do people searching Content Strategy jobs in New Mexico look for?

The top searched job categories for Content Strategy jobs in New Mexico are:

What cities in New Mexico are hiring for Content Strategy jobs?

Cities in New Mexico with the most Content Strategy job openings:

Content Strategy jobs near you
Infographic showing various Content Strategy job openings in New Mexico as of August 2026, with employment types broken down into 88% Full Time, 9% Part Time, 1% Temporary, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $85,186 per year, or $41 per hour.

Social Media Content Creator

Bucknell University

House, NM • On-site

Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 3 days ago

New

Bucknell University rating

7.5

Company rating: 7.5 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

314th of 622 rated colleges and universities

Job description

Position Title:
Social Media Content Creator
Position Type:
Part time
Scheduled Weekly Hours:
Categories:
Staff Non-exempt
Job Summary:
The Social Media Content Creator creates engaging, high-quality content that brings the Bucknell story to life across the University's social media channels. Creates and supports community engagement, and executes social media initiatives that strengthen Bucknell's digital presence. Through authentic storytelling, compelling visuals, and platform-specific content, the Social Media Content Creator helps connect with prospective students, alumni, parents, and other key audiences while advancing the University's strategic communication goals.
Job Duties:
Reporting Relationships:
  • This role will report to the Social Media Manager

Work Schedule:
  • Will include occasional evenings and weekends
  • Casual employee (non-benefit eligible), typically working 10-20 hours per week, on an as needed basis
  • May work up to 1,000 hours annually

Work Setting:
  • Hybrid with both on and off campus work expected

What You Will Do:
  • Creates engaging photo, video, graphics and written content for Bucknell University's official social media channels - including Instagram, TikTok, LinkedIn, Facebook and more.
  • Manages the publishing and execution of content across priority platforms in collaboration team members.
  • Captures, edits and produces short-form multimedia content optimized for each platform using various software tools.
  • Develops creative content concepts and collaborates with the editorial and content strategy team to identify compelling student, faculty and staff stories.
  • Writes platform-specific captions and prepares content for review, scheduling and publishing.
  • Monitors comments, directs messages and engagement opportunities, responding appropriately or escalating issues as needed.
  • Provides live social media coverage and capture content at campus events.
  • Ensures all content reflects Bucknell's brand standards while maintaining an authentic, audience-focused voice.
  • Perform other duties that support the University's digital communications and social media strategy.
  • The job description's listed responsibilities and tasks are not exhaustive, additional non-essential tasks and responsibilities may be assigned as needed.

What You Will Bring:
Required:
  • Bachelor's degree in marketing, communications, public relations or a related field.
  • Minimum one year of professional experience managing social media for a brand, organization or agency.

Preferred:
  • Experience managing or contributing to organizational or brand social media accounts.
  • Familiarity with Adobe Creative Cloud, Canva or similar creative tools.
  • Strong understanding of platform-specific content strategies, emerging trends and social media best practices.
  • Experience in higher education communications or student-focused marketing.

Knowledge Areas and Skills:
  • Demonstrated experience creating engaging content for Instagram, TikTok and other major social media platforms.
  • Strong photography, videography and mobile content creation skills.
  • Experience editing short-form video using CapCut, Adobe Premiere Rush, Adobe Premiere Pro or similar software.
  • Excellent written communication skills and attention to detail.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Strong interpersonal skills and the ability to work collaboratively with students, faculty and staff.
  • Ability to work independently while collaborating with cross-functional creative teams.

Physical Requirements:
  • Ability to move throughout campus and occasionally lift or transport photography/video equipment.

Job Exempt:
No
Salary Range:
25.00-25.00
The offer rate will be based on a review of the candidate's credentials compared to the qualifications of the position, internal equity, and our overall compensation philosophy.
This role is not budgeted for visa sponsorship, all candidates must be authorized to work in the US without a need for current or future visa sponsorship.
Benefits:
Eligible full- and part-time employees are compensated beyond base salary through our total rewards package that includes (but is not limited to):
  • Flexible scheduling options determined by role;
  • Medical, prescription drug, vision, dental, life, and long-term disability insurance options
  • An outstanding 10% employer contribution to your retirement plan (no contribution requirement for non-exempt positions)
  • Generous paid time off, including vacation and sick time, a community service day, and 19 paid holidays (including two full weeks off for Winter Break!)
  • Full-time and part-time members of the faculty and staff are eligible for tuition remission for themselves. Additionally, full-time members of the faculty and staff are eligible for tuition remission for their spouse/spousal equivalent and are eligible for various tuition programs for their children. Credit for full-time benefits eligible employment at other institutions of higher education will be applied to waiting periods.
  • A comprehensive employee wellness program including program incentives
  • A myriad of other benefits, including parental leave, an employee assistance program, fitness center membership, and the power of your Bucknell ID card

To learn more about Bucknell's benefits, click here! (*Eligibility criteria and waiting periods may apply.)
Inclusive Excellence:
Bucknell is committed to fostering an environment that embraces diversity, equity and inclusion, and seeks candidates who will contribute to a climate that supports the growth and development of a diverse campus community. We endeavor to enhance our capacity to value and capitalize on the cultural richness that diversity brings. We encourage all individuals to apply and do not discriminate in admissions, employment, educational programs and/or activities on the basis of race, color, national or ethnic origin, age, religion, disability, pregnancy, sex/gender, gender identity and/or expression, sexual orientation, marital or family status, military or veteran status, or genetic information.
E-Verify
Bucknell University participates with the United States Customs and Immigration Services (USCIS) E-Verify program. We will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
For additional information regarding Bucknell's E-Verify requirements, please contact the office of Talent, Culture & Human Resources (570) 577-1631 or email hr@bucknell.edu.

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