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Digital Strategy Jobs in New Mexico (NOW HIRING)

Varsity Tutors

Digital Media Tutor

Albuquerque, NM · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Unilever

Digital Marketing Specialist

House, NM · On-site

Understanding of digital content strategy * Demonstrated interest in digital ecosystems, audience engagement, or content platforms * Agency management * Proficiency in excel, ppt, teams & digital ...

United Soccer League (USL)

Digital Services UWEP Position Type: Internship - For College Credit Hours Only Semester: Fall 2025 ... By working on various strategic projects and initiatives, UWEP participants will gain hands on ...

United Soccer League (USL)

Digital Services UWEP Position Type: Internship - For College Credit Hours Only Semester: Fall 2025 ... By working on various strategic projects and initiatives, UWEP participants will gain hands on ...

United Soccer League (USL)

Digital Services UWEP Position Type: Internship - For College Credit Hours Only Semester: Fall 2025 ... By working on various strategic projects and initiatives, UWEP participants will gain hands on ...

United Soccer League (USL)

Digital Services UWEP Position Type: Internship - For College Credit Hours Only Semester: Fall 2025 ... By working on various strategic projects and initiatives, UWEP participants will gain hands on ...

United Soccer League (USL)

Digital Services UWEP Position Type: Internship - For College Credit Hours Only Semester: Fall 2025 ... By working on various strategic projects and initiatives, UWEP participants will gain hands on ...

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All JobsDigital Strategy JobsDigital Strategy Jobs in New Mexico

Digital Strategy information

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$64K

$108.3K

$162.8K

How much do digital strategy jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital strategy in New Mexico is $108,272.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,900.00 and $131,800.00 per year, depending on experience, location, and employer.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What are the key skills and qualifications needed to thrive as a digital strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a digital strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

Is a digital strategist a good career?

A digital strategist is a professional who develops and implements online marketing plans using data analysis, SEO, social media, and digital tools. The role offers opportunities for growth in a rapidly evolving field, with demand driven by businesses increasing their digital presence. Success often requires strong analytical skills, creativity, and familiarity with marketing platforms and analytics software.

What does a digital strategy do?

A digital strategy professional develops plans to use digital channels, such as websites, social media, and online advertising, to achieve business goals. They analyze data, select appropriate tools, and coordinate campaigns to improve online presence and engagement. Strong analytical skills and familiarity with digital marketing tools are essential for this role.

What are the most commonly searched types of Digital Strategy jobs in New Mexico?

The most popular types of Digital Strategy jobs in New Mexico are:

What are popular job titles related to Digital Strategy jobs in New Mexico?

For Digital Strategy jobs in New Mexico, the most frequently searched job titles are:

What job categories do people searching Digital Strategy jobs in New Mexico look for?

The top searched job categories for Digital Strategy jobs in New Mexico are:

Digital Strategy jobs near you
Infographic showing various Digital Strategy job openings in New Mexico as of August 2026, with employment types broken down into 83% Full Time, 13% Part Time, 2% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $108,272 per year, or $52.1 per hour.

Digital Marketing Manager

Southwest Womens Oncology/Optimum

Albuquerque, NM • On-site

Full-time

Medical, Retirement, PTO

Re-posted 3 days ago

Job description

Digital Marketing Manager
Optimum Human + Southwest Women's Oncology | Albuquerque, New Mexico
Why This Role Matters
Every patient and client who finds us online, books an appointment, reads a review, or opens an email is touching the digital experience this role owns.
The Digital Marketing Manager will own digital strategy across all seven Optimum entities-directing paid media, managing campaigns end-to-end, optimizing conversion, and reporting performance at the executive level. This is a hands-on, high-ownership role spanning every digital channel: paid search, paid social, email, GHL, GA4, reputation, and CRO. We hire for attitude and aptitude above all else.
Who We Are
Southwest Women's Oncology (SWWO) is New Mexico's leading gynecologic oncology practice, delivering advanced cancer care with skill, courage, and compassion.
Optimum Human and Optimum Infusion extend that mission into performance medicine, infusion services, longevity, recovery, hormone optimization, medical weight loss, peptide therapies, hyperbaric medicine, aesthetics, and human performance.
Together, we operate as a single integrated platform committed to one mission: to deliver new possibilities in medical care, human performance, and health by uniting passion, knowledge, and precision into something greater than the sum of its parts.
What You'll Own
Paid Media
Buy, place, and optimize campaigns directly across Google Ads/SEM, Meta, Instagram, LinkedIn, TikTok, display, and programmatic. Own performance accountability across all paid channels that support execution; you own the strategy.
Digital Strategy & CRO
Drive multi-entity digital strategy across all seven brands. Design and execute A/B tests across landing pages, ads, and email. Own conversion rate optimization-identifying friction, forming hypotheses, implementing improvements.
GHL & Email
Lead GHL campaign strategy-audience segmentation, funnel architecture, automation, and performance optimization. Own email campaign strategy including audience logic, segmentation, cadence, and content direction across all entities.
Analytics & Reporting
Own GA4 implementation and reporting across all entities. Synthesize GA4 and GHL data into a monthly executive performance report. Present findings to leadership with analytical precision.
Reputation Management
Own reputation strategy across all entities-Birdeye, Podium, and comparable platforms. Build review acquisition programs. Monitor sentiment and escalate risks to leadership.
What Success Looks Like
First 90 Days
  • Digital audit complete across all seven entities; first executive report delivered.
  • Paid media accounts reviewed and actively optimized.
  • GA4 and GHL reporting pipeline established.

First 6 Months
  • Measurable improvements in paid efficiency, conversion rates, and email performance.
  • Monthly reporting cadence valued by leadership.

First Year
  • Recognized as the digital performance authority across the Optimum platform.
  • Consistently embodying the Optimum Standard.

Who Thrives Here
We want people who bring relentless positivity, a hunger to learn, and the drive to elevate everyone around them. You will likely thrive if:
  • You take ownership rather than waiting for direction.
  • You believe details matter.
  • You enjoy solving problems and seek continuous improvement.
  • You care deeply about patients and their families.
  • You value teamwork and accountability equally.
  • You're coachable, curious, and committed to mastery.

What You Bring
Required
  • 4-6 years of digital marketing experience with demonstrated multi-channel ownership.
  • Hands-on paid media required-Google Ads/SEM, paid social, display, and programmatic. Must be comfortable buying and placing campaigns directly.
  • GoHighLevel (GHL) proficiency-campaign management, analytics, segmentation, and automation.
  • Google Analytics 4 proficiency-tracking, reporting, goal setup, and data interpretation.
  • Email and automation platform expertise including audience logic and segmentation.
  • Reputation management platform experience (Birdeye, Podium, or similar).
  • Data-driven; able to synthesize analytics and present to leadership confidently.
  • AI tools proficiency for campaign research, brief writing, and reporting.

Preferred
  • Healthcare marketing experience.
  • Agency relationship management experience.
  • CRO methodology and A/B testing framework experience.

Our Culture
We act with courage and embrace accountability.
We serve with precision and hold ourselves to impeccable standards-then raise them.
We reject mediocrity and the comfort of "good enough."
We measure success not only by outcomes, but by the integrity, excellence, and humanity we bring to every interaction.
Way Better. Extraordinary by Design.
If you crave mastery, meaning, and measurable impact-welcome home.
Compensation & Benefits
  • Competitive salary
  • Health benefits
  • 401(k)
  • Paid time off
  • Professional development and continuing education support
  • Opportunity to grow within the Optimum Platform

This is a full-time, on-site position at our Albuquerque, New Mexico office.

Apply