You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams. This ...
You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams. This ...
You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams. This ...
You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams. This ...
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You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams. This ...
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JOB SUMMARY The Director, Market Research Platforms manages market research and tracking programs ... This position is responsible for managing Consumer Insight programs associated with evaluating and ...
JOB SUMMARY The Director, Market Research Platforms manages market research and tracking programs ... This position is responsible for managing Consumer Insight programs associated with evaluating and ...
JOB SUMMARY The Director, Market Research Platforms manages market research and tracking programs ... This position is responsible for managing Consumer Insight programs associated with evaluating and ...
JOB SUMMARY The Director, Market Research Platforms manages market research and tracking programs ... This position is responsible for managing Consumer Insight programs associated with evaluating and ...
JOB SUMMARY The Director, Market Research Platforms manages market research and tracking programs ... This position is responsible for managing Consumer Insight programs associated with evaluating and ...
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About Consumer Research & Insights CRI is Bose's internal strategic research consultancy. We partner with product, marketing, brand, and executive teams to build deep understanding of consumers: who ...
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Associate Manager - Consumer Insights
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Associate Manager - Consumer Insights
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$81K - $138K/yr
Research programs include, but not limited to, leading in-depth qualitative consumer discussions, placing and analyzing quantitative research, conducting competitive understanding, and understanding ...
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Consumer Research information
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$8.89 - $13.46
9% of jobs
$13.46 - $18.03
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$20.40 is the 25th percentile. Wages below this are outliers.
$18.03 - $22.60
14% of jobs
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7% of jobs
The median wage is $30.59 / hr.
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6% of jobs
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4% of jobs
$45.54 is the 75th percentile. Wages above this are outliers.
$45.43 - $50
12% of jobs
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12% of jobs
$54.57 - $59.13
2% of jobs
$8
$34
$59
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What is the difference between Consumer Research vs Market Analyst?
| Aspect | Consumer Research | Market Analyst |
|---|---|---|
| Primary Focus | Understanding consumer behaviors, preferences, and motivations | Analyzing market trends, competition, and industry data |
| Skills & Credentials | Research methods, data analysis, consumer psychology | Data analysis, industry knowledge, economic understanding |
| Work Environment | Market research firms, consumer goods companies, retail | Financial institutions, consulting firms, corporate strategy |
Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.
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Medical, Dental, Vision, Retirement, PTO
Posted 5 days ago
Job description
Requisition ID: 38767ย
Cheers to creating an incredible tomorrow!ย
At Molson Coors, we tackle big challenges and defy the status quo.ย With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry.ย That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.ย
We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together.ย We collaborate as a team and celebrate each other's successes.ย
Here's to crafting careers and creating new legacies.ย
Crafted Highlights:ย
ย
In the role ofย Associate Consumer Insights Managerย working inย Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help support the development of consumer learning plans that support Molson Coors' iconic brands, embedding consumerfirst thinking and delivering actionable insights. You will champion brand growth through humanled insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forwardlooking insights strategy.
You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams.
This position reports to the Senior Insights Manager of Above Premium Beer and works closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers.ย
What You'll Be Brewing:
- Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
- You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
- Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
- Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
- You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
- You are expected to have influence on the direction of the company's brand strategy by always keeping the consumer first and operating with a growth mindsetย
Key Ingredients:ย
- ย Bachelor's degree in Marketing, Business, Psychology or similar, or better yet MBA (ideally with social science, research focus)
- You have at least 3 years ofย consumer researchย experienceย (supplier, client or agency)ย
- Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
- Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approachesย
- Ability to identify and synthesize consumer information to provide insights to key customersย
- Excellent time management and organizational skills
- Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)
Beverage Bonuses:ย
- Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
- We care about our People and Planetand have challenged ourselves with stretch goals aroundourkey priorities
- Wecare about our communities, andplay our part to make a difference - from charitable donations to hitting the streets together to build parks,giving back to the community is part of our culture and who we are
- Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
- Ability to grow and develop your career centered around our First Choice Learning opportunities
- Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans,an engaging Wellness Program,andan Employee Assistance Program (EAP) with amazingresources
- Access to cool brand clothing and swag, top eventsand, of course...free beer and beverages!
- Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
Molson Coors is an equal opportunity employer. ย We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.ย
Pay and Benefits:
At Molson Coors, we're committed to paying people fairly and equitably for the work they do.
Job Posting Total Rewardsย Offerings: $83,200.00ย -ย $109,200.00ย (posting salary range) +ย 10%ย target short term incentiveย +ย $23,000ย on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).
The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. ย We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.