ZipRecruiter

Log In

1

Consumer Research Jobs (NOW HIRING)

Kearney Italia, Inc.

$140 - $180/hr

Recommend the right research approaches and studies based on the business question, existing knowledge, timeline, and desired outcomes. * Lead the day‑to‑day execution of consumer insights ...

New

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert ...

10Beauty

Consumer Insights Intern

Burlington, MA

This is a unique opportunity to blend user research, behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll work closely with Product, Engineering, Design ...

AEG

VP, Consumer Insights & Content Analytics

Brooklyn, NY · On-site

$190K - $200K/yr

Define and own Overtime's insights and analytics vision, roadmap, and operating model across consumer research and first-party data * Prioritize the highest-value questions for the business and ...

Smart and Final

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert ...

previous page

Showing results 41-60

All JobsBusiness JobsConsumer Research Jobs

Consumer Research information

See salary details

$8

$34

$59

How much do consumer research jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for consumer research in the United States is $34.77, according to ZipRecruiter salary data. Most workers in this role earn between $19.95 and $48.08 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What are the key skills and qualifications needed to thrive as a consumer researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

How to get into consumer research?

To enter consumer research, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and becoming familiar with tools like SPSS or Excel can improve prospects. Advanced roles may require a master's degree or specialized training.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.
More about Consumer Research jobs

What cities are hiring for Consumer Research jobs?

Cities with the most Consumer Research job openings:

What are the most commonly searched types of Consumer Research jobs?

The most popular types of Consumer Research jobs are:

What states have the most Consumer Research jobs?

States with the most job openings for Consumer Research jobs include:

What job categories do people searching Consumer Research jobs look for?

The top searched job categories for Consumer Research jobs are:

Consumer Research jobs near you
Infographic showing various Consumer Research job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 84% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $72,324 per year, or $34.8 per hour.

SR CONSUMER INSIGHTS MANAGER

Kent Consumer Brands Americas, LLC

Muscatine, IA • On-site

$170 - $210/hr

Other

Posted yesterday

New

Job description

KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE™ family of companies, is looking for someone ready to build, contribute, and grow in a space that connects great products with the people and customers who rely on them. This is an opportunity to bring your skills to a team that values collaboration, curiosity, and doing work that makes a visible difference across our consumer brands portfolio. If you're energized by solving challenges, working alongside talented people, and making an impact that extends beyond your desk, we'd love to hear from you!

  • This position is designed and intended to be performed on-site in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES

  • Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
  • Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross-functional teams to evaluate opportunities, influence decisions, and support brand, portfolio, and market growth strategies.
  • Monitor and interpret consumer, competitive, category, and cultural trends to identify emerging opportunities, potential risks, and strategic implications for the business.
  • Integrate insights from primary research, syndicated data, social listening, sales performance, and other market intelligence sources to solve complex business challenges and guide investment decisions.
  • Translate complex consumer and market intelligence into clear, executive-level recommendations that inform strategic planning, resource allocation, and business priorities.
  • Provide strategic leadership throughout the innovation lifecycle, including opportunity identification, concept evaluation, product and marketing development, testing strategies, and post-launch performance assessment.
  • Lead and optimize relationships with external research agencies and consulting partners, including vendor selection, project prioritization, scope management, and evaluation of deliverables to maximize return on investment.
  • Champion a consumer-centric culture by ensuring customer insights are embedded across business decisions, innovation initiatives, and long-term growth strategies.

EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS

  • 10+ years of global experience in consumer insights, market research, or related roles within the CPG industry.
  • Strong knowledge of consumer research methodologies, including developing research strategies aligned to business objectives, designing qualitative and quantitative studies, creating effective research instruments, and selecting the appropriate tools, platforms, and frameworks to generate actionable consumer insights.
  • Core technical skill set in research methodology expertise, statistical methods and analysis, survey design, and data visualizations. Familiarity with tools such as Nielsen IQ, Circana, Numerator a plus.
  • Proven ability to influence cross-functional teams and senior stakeholders.
  • Excellent communication, storytelling, and presentation skills.
  • Curious, emphatic, proactive, and adaptable mindset with a strong sense of ownership.
  • Highly analytical with a passion for understanding consumer behavior.

TRAVEL

  • Up to 25% - trainings, meetings, and conferences

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

#J-18808-Ljbffr

Apply