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Consumer Research Jobs (NOW HIRING)

Flexsteel Home

Consumer Insights Leader

Dubuque, IA · On-site

The Consumer Insights Leader will oversee external research partners, guiding research design, execution, and applications to maximize impact. The Consumer Insights Leader is responsible for ...

Leinenkugel's

Sr Manager Consumer Insights

Chicago, IL · On-site

Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...

Wendy's

Associate Manager - Consumer Insights

Dublin, OH · On-site

$81K - $138K/yr

Research programs include, but not limited to, leading in-depth qualitative consumer discussions, placing and analyzing quantitative research, conducting competitive understanding, and understanding ...

Wendy's

Associate Manager - Consumer Insights

Dublin, OH · On-site

$81K - $138K/yr

Research programs include, but not limited to, leading in-depth qualitative consumer discussions, placing and analyzing quantitative research, conducting competitive understanding, and understanding ...

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How much do consumer research jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for consumer research in the United States is $34.77, according to ZipRecruiter salary data. Most workers in this role earn between $19.95 and $48.08 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.

What is the highest paid research job?

In consumer research, senior roles such as Director of Consumer Insights or Market Research Director tend to be the highest paid, often earning six-figure salaries. These positions require extensive experience, leadership skills, and expertise in data analysis tools and methodologies.

What jobs will boom in 2026?

Consumer research roles are expected to grow as companies increasingly rely on data-driven insights to understand customer preferences and behaviors. Skills in data analysis, survey design, and familiarity with research tools like SPSS or Qualtrics will be valuable for these positions, which are likely to expand across various industries seeking competitive advantages through consumer insights.

What are the key skills and qualifications needed to thrive as a Consumer Researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

How to become a consumer researcher?

To become a consumer researcher, typically a bachelor's degree in marketing, psychology, sociology, or a related field is required. Gaining experience through internships, developing skills in data analysis and research methods, and familiarity with tools like SPSS or Qualtrics can enhance prospects. Advanced roles may require a master's degree or specialized certifications in market research or data analysis.
More about Consumer Research jobs
What cities are hiring for Consumer Research jobs? Cities with the most Consumer Research job openings:
What are the most commonly searched types of Consumer Research jobs? The most popular types of Consumer Research jobs are:
What states have the most Consumer Research jobs? States with the most job openings for Consumer Research jobs include:
What job categories do people searching Consumer Research jobs look for? The top searched job categories for Consumer Research jobs are:
Consumer Research jobs near you
Infographic showing various Consumer Research job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $72,324 per year, or $34.8 per hour.

Consumer Insights Leader

Flexsteel Home

Dubuque, IA • On-site

Full-time

Posted 26 days ago

Job description

PRIMARY FUNCTION:
The Consumer Insights Leader is responsible for establishing and leading Flexsteel's consumer insights (intelligence) efforts. This role will develop and implement a disciplined, enterprise-wide approach to understanding consumer behaviors, needs, and preferences, translating insights into actionable strategies that drive product innovation, brand positioning, and business growth.
This role will work cross-functionally with Marketing, Product Management, Engineering, Sales, and Executive Leadership to ensure consumer insights are embedded into key business decisions. The Consumer Insights Leader will oversee external research partners, guiding research design, execution, and applications to maximize impact.
The Consumer Insights Leader is responsible for advancing a consumer-centric culture by delivering compelling, data-driven narratives that influence strategy and execution. This role will connect insights to action, ensuring research outcomes directly inform product development, go-to-market strategies, and overall business performance.
MAJOR DUTIES AND RESPONSIBLITIES
  • Establish and lead Flexsteel's consumer insights efforts including frameworks, processes, governance, and an enterprise-wide research roadmap aligned to strategic priorities.
  • Build and champion a consumer-centric culture by embedding insights into decision-making and driving organizational adoption of a consumer-led business model.
  • Develop and manage standardized intake, prioritization, and knowledge-sharing processes, including maintaining a centralized insights repository to maximize enterprise value.
  • Design and lead qualitative and quantitative consumer research through external partners, including brand health tracking, segmentation, concept testing, pricing, and customer journey analysis.
  • Translate complex research findings into clear, actionable recommendations ("so what" / "now what") that inform product development, marketing strategy, and business decisions.
  • Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities.
  • Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions, and with Sales to understand shopper behavior and retail dynamics.
  • Lead cross-functional alignment, executive presentations, and workshops to activate insights and ensure adoption across the organization.
  • Manage external research vendors and partners, ensuring methodological rigor, strong outcomes, and cost-effective use of research budgets.
  • Evaluate and implement new research tools, methodologies, and technologies to continuously enhance insights capabilities.
  • Travel Required.
  • All other duties as assigned.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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