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Consumer Research Jobs (NOW HIRING)

The Consumer Insights Leader will oversee external research partners, guiding research design, execution, and applications to maximize impact. The Consumer Insights Leader is responsible for ...

Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...

Research programs include, but not limited to, leading in-depth qualitative consumer discussions, placing and analyzing quantitative research, conducting competitive understanding, and understanding ...

Research programs include, but not limited to, leading in-depth qualitative consumer discussions, placing and analyzing quantitative research, conducting competitive understanding, and understanding ...

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Consumer Research information

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How much do consumer research jobs pay per hour?

As of Jul 2, 2026, the average hourly pay for consumer research in the United States is $34.77, according to ZipRecruiter salary data. Most workers in this role earn between $19.95 and $48.08 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

How to get into consumer research?

To enter consumer research, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and survey tools, and understanding consumer behavior are important steps. Advanced roles may require a master's degree or specialized certifications in research methods or data analysis.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.

How much do consumer researchers make?

Consumer researchers typically earn a median annual salary of around $65,000 to $75,000, with experienced professionals or those in senior roles earning over $100,000. Salaries vary based on experience, education, location, and industry, and the role often requires skills in data analysis and market research tools.

What are the key skills and qualifications needed to thrive as a Consumer Researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

What careers can I go into with consumer studies?

Consumer research skills prepare individuals for careers such as market researcher, consumer insights analyst, product manager, and marketing strategist. These roles involve analyzing consumer behavior, conducting surveys, and interpreting data to inform business decisions, often requiring proficiency with data analysis tools and strong communication skills.
More about Consumer Research jobs
What cities are hiring for Consumer Research jobs? Cities with the most Consumer Research job openings:
What are the most commonly searched types of Consumer Research jobs? The most popular types of Consumer Research jobs are:
What states have the most Consumer Research jobs? States with the most job openings for Consumer Research jobs include:
Infographic showing various Consumer Research job openings in the United States as of June 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 33% In-person, and 67% Remote job distribution, with an average salary of $72,324 per year, or $34.8 per hour.

Associate Consumer Insights Manager

Leinenkugel's

Chicago, IL โ€ข Hybrid

Other

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago


Job description

Requisition ID: 38767ย 

Cheers to creating an incredible tomorrow!ย 

At Molson Coors, we tackle big challenges and defy the status quo.ย  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry.ย  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.ย 

We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together.ย  We collaborate as a team and celebrate each other's successes.ย 

Here's to crafting careers and creating new legacies.ย 

Crafted Highlights:ย 

ย 

In the role ofย Associate Consumer Insights Managerย working inย Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help support the development of consumer learning plans that support Molson Coors' iconic brands, embedding consumerfirst thinking and delivering actionable insights. You will champion brand growth through humanled insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forwardlooking insights strategy.

You'll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the "voice of the consumer" within the brand teams.

This position reports to the Senior Insights Manager of Above Premium Beer and works closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers.ย 

What You'll Be Brewing:

  • Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
  • You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
  • Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
  • Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
  • You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
  • You are expected to have influence on the direction of the company's brand strategy by always keeping the consumer first and operating with a growth mindsetย 

Key Ingredients:ย 

  • ย Bachelor's degree in Marketing, Business, Psychology or similar, or better yet MBA (ideally with social science, research focus)
  • You have at least 3 years ofย consumer researchย experienceย (supplier, client or agency)ย 
  • Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
  • Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approachesย 
  • Ability to identify and synthesize consumer information to provide insights to key customersย 
  • Excellent time management and organizational skills
  • Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

Beverage Bonuses:ย 

  • Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
  • We care about our People and Planetand have challenged ourselves with stretch goals aroundourkey priorities
  • Wecare about our communities, andplay our part to make a difference - from charitable donations to hitting the streets together to build parks,giving back to the community is part of our culture and who we are
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans,an engaging Wellness Program,andan Employee Assistance Program (EAP) with amazingresources
  • Access to cool brand clothing and swag, top eventsand, of course...free beer and beverages!
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer. ย We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.ย 


Pay and Benefits:
At Molson Coors, we're committed to paying people fairly and equitably for the work they do.


Job Posting Total Rewardsย Offerings: $83,200.00ย -ย $109,200.00ย (posting salary range) +ย 10%ย target short term incentiveย +ย $23,000ย on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).


The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. ย We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.