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Consumer Research Jobs (NOW HIRING)

Mike's Hard

Manager, Consumer Insights

Chicago, IL · On-site

$100K - $125K/yr

Manage various research methodologies and sources at one time, with keen ability to translate data ... Managing and reporting of US Consumer insights, research, brand health, and campaign measurement ...

loco

Consumer Insights Manager

Costa Mesa, CA · Hybrid

We are seeking a highly motivated and detail-oriented Manager of Consumer Insights to drive our ... The ideal candidate will possess a deep understanding of market research methodologies, strong ...

Stand Together

Consumer Insights Director

Arlington, VA · On-site +1

Ensure research products, outputs, and recommendations meet organizational expectations for ... Lead end-to-end consumer research initiatives to uncover audience motivations, perceptions ...

Apply Early

Snipes

Manager, Consumer Insights

Bensalem, PA · On-site

Manage the company's consumer research agenda across multiple departments including marketing, stores, digital, etc. * Ability to conduct data mining and analysis using customer surveys and ...

El Pollo Loco

Consumer Insights Manager

Costa Mesa, CA · On-site

$109K - $125K/yr

Utilize quantitative and qualitative research methods, including surveys, focus groups, and data ... Oversee the management and utilization of consumer data and research tools. * Ensure data accuracy ...

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How much do consumer research jobs pay per hour?

As of Jul 2, 2026, the average hourly pay for consumer research in the United States is $34.77, according to ZipRecruiter salary data. Most workers in this role earn between $19.95 and $48.08 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

How to get into consumer research?

To enter consumer research, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and survey tools, and understanding consumer behavior are important steps. Advanced roles may require a master's degree or specialized certifications in research methods or data analysis.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.

How much do consumer researchers make?

Consumer researchers typically earn a median annual salary of around $65,000 to $75,000, with experienced professionals or those in senior roles earning over $100,000. Salaries vary based on experience, education, location, and industry, and the role often requires skills in data analysis and market research tools.

What are the key skills and qualifications needed to thrive as a Consumer Researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

What careers can I go into with consumer studies?

Consumer research skills prepare individuals for careers such as market researcher, consumer insights analyst, product manager, and marketing strategist. These roles involve analyzing consumer behavior, conducting surveys, and interpreting data to inform business decisions, often requiring proficiency with data analysis tools and strong communication skills.
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Consumer Research jobs near you
Infographic showing various Consumer Research job openings in the United States as of June 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 33% In-person, and 67% Remote job distribution, with an average salary of $72,324 per year, or $34.8 per hour.
Senior Manager, Consumer Insights & Research - Arby's

Senior Manager, Consumer Insights & Research - Arby's

Inspire Brands

Atlanta, GA

Other

Posted 21 days ago

Inspire Brands rating

5.8

Company rating: 5.8 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

28th of 104 rated fast food restaurants

Job description

PURPOSE OF THE POSITION

Leading the Arby's Consumer Insights team, the Sr. Manager is responsible for all facets of research and insights development across the Arby's brand and acts as the primary strategic business partner and "Voice of the Consumer" for the brand team. This person will lead a team of research professionals who work closely with the Brand Experience, Strategy Culinary, Category Management, and IMC teams to deliver insights and recommendations that inform the innovation pipeline, advertising creative, consumer targeting and overall brand strategy. This person will be the subject matter expert for the Arby's brand team and be experienced in identifying research methodologies, conducting consumer research, executing product tests, and turning data into actionable recommendations for maximum impact. This person will also lead the research planning process and manage the Consumer Insights budget for the Arby's brand. This role will be based in the Atlanta Support Center.

RESPONSIBILITIES

  • Interface with key brand leaders (VP/CMO) to develop learning plans, present research findings and drive organizational priorities
  • Represent the "voice of the consumer" in brand discussions ensuring the consumer is considered in all brand decisions
  • Manage the product research processes that inform product ideation, development, and execution. These include product concept screeners, concept tests, CLT taste tests and buyer reactions studies
  • Monitor and report Arby's brand health metrics and advertising creative evaluations
  • Be the brand expert on the Arby's and BR consumer target and segmentation analysis
  • Conduct ad hoc research and analysis that inform menu design and product optimization (e.g., TURF studies, focus groups, menu testing)
  • Identify and provide actionable insights from industry sources and consumer trends to impact brand strategy and product innovation
  • Lead, coach and manage the Arby's Consumer Insights team to deliver timely research, project deliverables, insights, and custom analysis
  • Socialize insights across Inspire Brands, making connections between business partners where relevant

EDUCATION QUALIFICATIONS

  • Bachelor's Degree in Marketing, Business, Statistics, Social Science, or similar
  • Preferred: Master's Degree in Market Research or related field

EXPERIENCE QUALIFICATION

  • 7-10 years of experience in Market Research, Consumer Insights, or related field
  • Preferred: Client- and vendor-side consumer insights experience

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

  • Significant experience designing and leading both qualitative and quantitative research studies, with expertise in techniques and methodologies
  • A passion for solving business problems using data driven methods and information (data discovery, data visualization and data mining)
  • Experience with survey programming tools such as Qualtrics or Decipher; knowledge of SPSS is a plus
  • Ability to synthesize and translate consumer research into strong actionable insights to address business challenges
  • Proven collaboration, strategic thinking, and leadership skills
  • Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into (PowerPoint) presentations in clear and understandable calls to action
  • Experience leading a team and influencing senior management thinking
  • Strong analytical, project and time management skills
  • Ability to travel 10% of time


Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

What Inspire Brands employees say

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Benefits

Hours and flexibility

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About Inspire Brands

Sourced by ZipRecruiter

Inspire Brands Inc., located in Atlanta, GA, United States, operates in the foodservice industry as a multi-brand restaurant company, making it among the biggest restaurant companies globally. Their portfolio includes well-known restaurant brands such as Arby's, Buffalo Wild Wings, Sonic, and Jimmy John's, reflecting their commitment to innovation and quality. Founded in 2018 as a result of a consolidation of various restaurant brands under one corporate umbrella, Inspire Brands was formed with a vision to invigorate excellent brands and supercharge their long-term growth.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

2018

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