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Consumer Research Jobs (NOW HIRING)

Iff

Consumer Insights Intern

New York, NY · On-site

Job Summary This internship offers handson exposure to how consumer research is designed, executed, analyzed, and translated into actionable insights that inform innovation, marketing strategy, and ...

Aequor

The ideal candidate has hands-on experience in sensory science, panel management, and consumer research execution. You will play a key role in ensuring that consumer insights and sensory data are ...

AARP

Consumer Research Insights Manager

Washington, DC · On-site

$135K/yr

The Consumer Research Insights Manager conceptualizes, develops, and conducts primary and secondary research to develop insights that shape various departmental objectives. Evaluates programs and ...

VASA Fitness

Consumer Insights Manager

CO · On-site

$92K - $106K/yr

Consumer Insights Manager REPORTS TO: Director of Consumer Insights LOCATION: Corporate -- CO ... You'll oversee research platforms, vendors, timelines, data quality, and deliverables while turning ...

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How much do consumer research jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for consumer research in the United States is $34.77, according to ZipRecruiter salary data. Most workers in this role earn between $19.95 and $48.08 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What are the key skills and qualifications needed to thrive as a consumer researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

How to get into consumer research?

To enter consumer research, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and becoming familiar with tools like SPSS or Excel can improve prospects. Advanced roles may require a master's degree or specialized training.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.
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Consumer Research jobs near you
Infographic showing various Consumer Research job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 84% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $72,324 per year, or $34.8 per hour.

Consumer Insights Intern

International Flavors & Fragrances, Inc.

New York, NY • On-site

Full-time

Posted 6 days ago

International Flavors & Fragrances rating

8.2

Company rating: 8.2 out of 10

Based on 40 frontline employees who took The Breakroom Quiz

86th of 545 rated manufacturers

Job description

Job Summary
This internship offers hands-on exposure to how consumer research is designed, executed, analyzed, and translated into actionable insights that inform innovation, marketing strategy, and commercial decision-making.
IFF is seeking a motivated and analytically curious Consumer Insights Summer Intern to support our Consumer Insights team. This internship offers hands-on exposure to how consumer research is designed, executed, analyzed, and translated into actionable insights that inform innovation, marketing strategy, and commercial decision-making.
The intern will work closely with experienced Consumer Insights professionals to support research program development and execution, contributing to real projects that impact product innovation and business strategy across fragrance categories.
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more

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