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Consumer Researcher Jobs (NOW HIRING)

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

Columbia

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

Through custom consumer research, market exploration, and qualitative and quantitative studies, we uncover insights into consumer needs, perceptions, and category dynamics to inform business ...

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All JobsConsumer Researcher Jobs

Consumer Researcher information

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$30K

$113.1K

$164.5K

How much do consumer researcher jobs pay per year?

As of Aug 12, 2026, the average yearly pay for consumer researcher in the United States is $113,102.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,000.00 and $154,000.00 per year, depending on experience, location, and employer.

How does a consumer researcher typically collaborate with marketing and product teams?

Consumer Researchers work closely with marketing and product teams to provide actionable insights derived from data on customer preferences, behaviors, and market trends. They often participate in cross-functional meetings, share research findings, and help translate consumer data into strategies for product development and marketing campaigns. Effective communication and teamwork are essential, as the researcher's insights guide decision-making and ensure products or campaigns are aligned with consumer needs. This collaboration can involve presenting reports, leading workshops, and offering recommendations based on both qualitative and quantitative research.

What does a consumer researcher do?

A Consumer Researcher studies the behaviors, preferences, and attitudes of customers to help businesses understand their target audience. They use surveys, interviews, focus groups, and data analysis to gather and interpret information about consumers’ needs and buying habits. The insights gained from their research guide companies in developing products, marketing strategies, and customer experiences. By understanding market trends and consumer motivations, Consumer Researchers help organizations make informed business decisions.

What is the difference between Consumer Researcher vs Market Analyst?

AspectConsumer ResearcherMarket Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often some experience in research methodsBachelor's degree in business, economics, or related field; strong analytical skills
Work EnvironmentResearch firms, marketing departments, or consulting agenciesFinancial institutions, consulting firms, or corporate strategy teams
Employer & Industry UsageUsed to understand consumer behaviors and preferencesUsed to analyze market trends and competitive landscapes

While both roles involve analyzing data to inform business decisions, Consumer Researchers focus on understanding consumer behaviors and preferences, often through surveys and focus groups. Market Analysts examine broader market trends, economic data, and industry performance to guide strategic planning. Both roles require strong analytical skills and research experience but serve different aspects of market understanding.

What are the key skills and qualifications needed to thrive as a consumer researcher?

To thrive as a Consumer Researcher, you need strong analytical skills, market research experience, and a background in statistics or social sciences, often supported by a relevant degree. Familiarity with survey platforms, statistical analysis tools like SPSS or R, and data visualization software is typically required. Excellent communication, curiosity, and attention to detail help distinguish top performers in this field. These skills are crucial for generating actionable insights that drive strategic business decisions and effectively communicate findings to stakeholders.
More about Consumer Researcher jobs
What states have the most Consumer Researcher jobs? States with the most job openings for Consumer Researcher jobs include:
What job categories do people searching Consumer Researcher jobs look for? The top searched job categories for Consumer Researcher jobs are:
Consumer Researcher jobs near you
Infographic showing various Consumer Researcher job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 5% Part Time, and 9% Contract. Highlights an 68% In-person, 5% Hybrid, and 27% Remote job distribution, with an average salary of $113,102 per year, or $54.4 per hour.

Consumer Research Analyst

Avocados from Mexico

Irving, TX • On-site

Full-time

Posted 15 days ago

Job description

Job Description Summary

At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. Through strategic initiatives, we elevate consumer awareness, strengthen brand recognition and inspire preference for Avocados From Mexico. Our ultimate goal is to enhance brand value and increase avocado consumption.

We are seeking a detail-oriented and intellectually curious Consumer Research Analyst to support the development of actionable insights that inform marketing and business decisions. This role is responsible for executing end-to-end consumer research and translating findings into clear, compelling recommendations.

The ideal candidate is positive, resilient, highly curious, and detail-obsessed—someone who thrives in a fast-paced environment and is passionate about understanding consumer behavior.

Responsibilities:

Consumer Research Execution

· Lead the full research process from start to finish, including vendor management, objective setting, methodology design, survey development, fielding, analysis, and reporting

· Design and execute quantitative consumer research studies, ensuring high-quality, unbiased survey construction

· Utilize DIY research platforms (e.g., Quantilope, AYTM, etc.) to enable agile and cost-effective insights generation

Insights Development

· Analyze research results to identify meaningful patterns, trends, and actionable insights

· Translate data into clear, concise, and compelling narratives that inform marketing, brand, and innovation strategies

· Connect consumer insights to broader business questions and opportunities

· Assist in maintaining and improving internal reporting systems (PowerBI)

Consumer Research:

· Incorporate additional data sources (e.g., syndicated data such as NielsenIQ, Circana/IRI, SPINS) where relevant to strengthen insights (experience with these sources is a plus)

· Support synthesis of multiple inputs (primary research, secondary data, internal data) into cohesive recommendations

Data Analysis & Reporting:

· Analyze and interpret POS (e.g., NielsenIQ, Circana/IRi, SPINS), panel (Numerator) and foodservice data (Datassential, Circana) to uncover trends, opportunities, and risks

· Develop clear, visually compelling reports and dashboards to communicate findings

· Present category performance and insights to retail and foodservice customers

Cross-Functional Collaboration:

· Work closely with the Research & Analytics team to ensure alignment on methodologies and insights development

· Partner cross-functionally with other AFM teams (e.g., Marketing, Retail, Foodservice) to understand business needs and deliver relevant insights

· Collaborate with external research vendors as needed

Communication & Influence:

· Prepare clear, visually compelling reports and presentations

· Present findings and recommendations to internal stakeholders with confidence and clarity

· Tailor communication style to different audiences to ensure insights are understood and actionable.

Administrative:

· Manage project budget and timelines

· Ability to travel up to 10%

Education/Experience Requirements:

· Three plus years of direct experience in managing consumer research

· Demonstrated experience in survey development, project management and report delivery

· Experience with POS and panel data is a plus.

· Minimum bachelor’s degree in marketing, economics, statistics, social sciences. Master degree is a plus.