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Consumer Researcher Jobs (NOW HIRING)

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.

10Beauty

Consumer Insights Intern

Burlington, MA · On-site

$22 - $27/hr

This is a unique opportunity to blend user research, behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll work closely with Product, Engineering, Design ...

Marquee Brands

Consumer Insights Intern

Manhattan, NY · On-site

$17/hr

Consumer Insights Summer Internship - Hybrid New York, NY Marquee Brands Marquee owns and manages a ... Conduct secondary research or competitive analysis to supplement primary data * Monitor data ...

Marquee Brands

Consumer Insights Intern

Manhattan, NY · On-site

$17/hr

Consumer Insights Summer Internship - Hybrid New York, NY Marquee Brands Marquee owns and manages a ... Conduct secondary research or competitive analysis to supplement primary data  * Monitor data ...

Fellowes Brands

Consumer Insights Analyst

Schaumburg, IL · On-site

$105K - $125K/yr

Design, manage, and analyze consumer surveys, feedback programs, and research initiatives. * Build Excel models, dashboards, reporting templates, and self-service tools for marketing and sales ...

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Consumer Researcher information

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$30K

$113.1K

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How much do consumer researcher jobs pay per year?

As of Aug 12, 2026, the average yearly pay for consumer researcher in the United States is $113,102.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,000.00 and $154,000.00 per year, depending on experience, location, and employer.

How does a consumer researcher typically collaborate with marketing and product teams?

Consumer Researchers work closely with marketing and product teams to provide actionable insights derived from data on customer preferences, behaviors, and market trends. They often participate in cross-functional meetings, share research findings, and help translate consumer data into strategies for product development and marketing campaigns. Effective communication and teamwork are essential, as the researcher's insights guide decision-making and ensure products or campaigns are aligned with consumer needs. This collaboration can involve presenting reports, leading workshops, and offering recommendations based on both qualitative and quantitative research.

What does a consumer researcher do?

A Consumer Researcher studies the behaviors, preferences, and attitudes of customers to help businesses understand their target audience. They use surveys, interviews, focus groups, and data analysis to gather and interpret information about consumers’ needs and buying habits. The insights gained from their research guide companies in developing products, marketing strategies, and customer experiences. By understanding market trends and consumer motivations, Consumer Researchers help organizations make informed business decisions.

What is the difference between Consumer Researcher vs Market Analyst?

AspectConsumer ResearcherMarket Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often some experience in research methodsBachelor's degree in business, economics, or related field; strong analytical skills
Work EnvironmentResearch firms, marketing departments, or consulting agenciesFinancial institutions, consulting firms, or corporate strategy teams
Employer & Industry UsageUsed to understand consumer behaviors and preferencesUsed to analyze market trends and competitive landscapes

While both roles involve analyzing data to inform business decisions, Consumer Researchers focus on understanding consumer behaviors and preferences, often through surveys and focus groups. Market Analysts examine broader market trends, economic data, and industry performance to guide strategic planning. Both roles require strong analytical skills and research experience but serve different aspects of market understanding.

What are the key skills and qualifications needed to thrive as a consumer researcher?

To thrive as a Consumer Researcher, you need strong analytical skills, market research experience, and a background in statistics or social sciences, often supported by a relevant degree. Familiarity with survey platforms, statistical analysis tools like SPSS or R, and data visualization software is typically required. Excellent communication, curiosity, and attention to detail help distinguish top performers in this field. These skills are crucial for generating actionable insights that drive strategic business decisions and effectively communicate findings to stakeholders.
More about Consumer Researcher jobs
What states have the most Consumer Researcher jobs? States with the most job openings for Consumer Researcher jobs include:
What job categories do people searching Consumer Researcher jobs look for? The top searched job categories for Consumer Researcher jobs are:
Consumer Researcher jobs near you
Infographic showing various Consumer Researcher job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 5% Part Time, and 9% Contract. Highlights an 68% In-person, 5% Hybrid, and 27% Remote job distribution, with an average salary of $113,102 per year, or $54.4 per hour.

Senior Manager, Consumer Insights & Research - Arby's

Inspire Brands

Atlanta, GA • On-site

Other

Re-posted yesterday

Inspire Brands rating

5.8

Company rating: 5.8 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

27th of 106 rated fast food restaurants

Job description

PURPOSE OF THE POSITION

Leading the Arby's Consumer Insights team, the Sr. Manager is responsible for all facets of research and insights development across the Arby's brand and acts as the primary strategic business partner and "Voice of the Consumer" for the brand team. This person will lead a team of research professionals who work closely with the Brand Experience, Strategy Culinary, Category Management, and IMC teams to deliver insights and recommendations that inform the innovation pipeline, advertising creative, consumer targeting and overall brand strategy. This person will be the subject matter expert for the Arby's brand team and be experienced in identifying research methodologies, conducting consumer research, executing product tests, and turning data into actionable recommendations for maximum impact. This person will also lead the research planning process and manage the Consumer Insights budget for the Arby's brand. This role will be based in the Atlanta Support Center.

RESPONSIBILITIES

  • Interface with key brand leaders (VP/CMO) to develop learning plans, present research findings and drive organizational priorities
  • Represent the "voice of the consumer" in brand discussions ensuring the consumer is considered in all brand decisions
  • Manage the product research processes that inform product ideation, development, and execution. These include product concept screeners, concept tests, CLT taste tests and buyer reactions studies
  • Monitor and report Arby's brand health metrics and advertising creative evaluations
  • Be the brand expert on the Arby's and BR consumer target and segmentation analysis
  • Conduct ad hoc research and analysis that inform menu design and product optimization (e.g., TURF studies, focus groups, menu testing)
  • Identify and provide actionable insights from industry sources and consumer trends to impact brand strategy and product innovation
  • Lead, coach and manage the Arby's Consumer Insights team to deliver timely research, project deliverables, insights, and custom analysis
  • Socialize insights across Inspire Brands, making connections between business partners where relevant

EDUCATION QUALIFICATIONS

  • Bachelor's Degree in Marketing, Business, Statistics, Social Science, or similar
  • Preferred: Master's Degree in Market Research or related field

EXPERIENCE QUALIFICATION

  • 7-10 years of experience in Market Research, Consumer Insights, or related field
  • Preferred: Client- and vendor-side consumer insights experience

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

  • Significant experience designing and leading both qualitative and quantitative research studies, with expertise in techniques and methodologies
  • A passion for solving business problems using data driven methods and information (data discovery, data visualization and data mining)
  • Experience with survey programming tools such as Qualtrics or Decipher; knowledge of SPSS is a plus
  • Ability to synthesize and translate consumer research into strong actionable insights to address business challenges
  • Proven collaboration, strategic thinking, and leadership skills
  • Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into (PowerPoint) presentations in clear and understandable calls to action
  • Experience leading a team and influencing senior management thinking
  • Strong analytical, project and time management skills
  • Ability to travel 10% of time


Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

What Inspire Brands employees say

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About Inspire Brands

Sourced by ZipRecruiter

Inspire Brands Inc., located in Atlanta, GA, United States, operates in the foodservice industry as a multi-brand restaurant company, making it among the biggest restaurant companies globally. Their portfolio includes well-known restaurant brands such as Arby's, Buffalo Wild Wings, Sonic, and Jimmy John's, reflecting their commitment to innovation and quality. Founded in 2018 as a result of a consolidation of various restaurant brands under one corporate umbrella, Inspire Brands was formed with a vision to invigorate excellent brands and supercharge their long-term growth.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

2018

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