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Consumer Researcher Jobs (NOW HIRING)

Customer Researcher

$160K - $190K/yr

About OnePay OnePay is the consumer fintech trusted by millions of Americans to make money better ... Comfortable operating in motion The Role As a Customer Researcher at OnePay, you'll define how we ...

Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...

Research programs include, but not limited to, leading in-depth qualitative consumer discussions, placing and analyzing quantitative research, conducting competitive understanding, and understanding ...

Research programs include, but not limited to, leading in-depth qualitative consumer discussions, placing and analyzing quantitative research, conducting competitive understanding, and understanding ...

Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.

Analyst, Consumer Research

Manhattan, NY · On-site

$48K - $65K/yr

Bachelor's degree in an applicable field * 2-3 years experience in market research and/or consumer insights * Outstanding analytical abilities, enjoy working with numbers and interpreting data into ...

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Consumer Researcher information

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$30K

$113.1K

$164.5K

How much do consumer researcher jobs pay per year?

As of Jul 2, 2026, the average yearly pay for consumer researcher in the United States is $113,102.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,000.00 and $154,000.00 per year, depending on experience, location, and employer.

How does a Consumer Researcher typically collaborate with marketing and product teams?

Consumer Researchers work closely with marketing and product teams to provide actionable insights derived from data on customer preferences, behaviors, and market trends. They often participate in cross-functional meetings, share research findings, and help translate consumer data into strategies for product development and marketing campaigns. Effective communication and teamwork are essential, as the researcher's insights guide decision-making and ensure products or campaigns are aligned with consumer needs. This collaboration can involve presenting reports, leading workshops, and offering recommendations based on both qualitative and quantitative research.

What does a Consumer Researcher do?

A Consumer Researcher studies the behaviors, preferences, and attitudes of customers to help businesses understand their target audience. They use surveys, interviews, focus groups, and data analysis to gather and interpret information about consumers’ needs and buying habits. The insights gained from their research guide companies in developing products, marketing strategies, and customer experiences. By understanding market trends and consumer motivations, Consumer Researchers help organizations make informed business decisions.

What is the difference between Consumer Researcher vs Market Analyst?

AspectConsumer ResearcherMarket Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often some experience in research methodsBachelor's degree in business, economics, or related field; strong analytical skills
Work EnvironmentResearch firms, marketing departments, or consulting agenciesFinancial institutions, consulting firms, or corporate strategy teams
Employer & Industry UsageUsed to understand consumer behaviors and preferencesUsed to analyze market trends and competitive landscapes

While both roles involve analyzing data to inform business decisions, Consumer Researchers focus on understanding consumer behaviors and preferences, often through surveys and focus groups. Market Analysts examine broader market trends, economic data, and industry performance to guide strategic planning. Both roles require strong analytical skills and research experience but serve different aspects of market understanding.

What are the key skills and qualifications needed to thrive as a Consumer Researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, market research experience, and a background in statistics or social sciences, often supported by a relevant degree. Familiarity with survey platforms, statistical analysis tools like SPSS or R, and data visualization software is typically required. Excellent communication, curiosity, and attention to detail help distinguish top performers in this field. These skills are crucial for generating actionable insights that drive strategic business decisions and effectively communicate findings to stakeholders.
More about Consumer Researcher jobs
What states have the most Consumer Researcher jobs? States with the most job openings for Consumer Researcher jobs include:
Associate Consumer Insights Manager

Associate Consumer Insights Manager

Molson Coors

Chicago, IL • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago


Job description

Requisition ID: 38767 

Cheers to creating an incredible tomorrow!  

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

Crafted Highlights:    

    

In the role of Associate Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help support the development of consumer learning plans that support Molson Coors’ iconic brands, embedding consumer‑first thinking and delivering actionable insights. You will champion brand growth through human‑led insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forward‑looking insights strategy.

You’ll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the “voice of the consumer” within the brand teams.

This position reports to the Senior Insights Manager of Above Premium Beer and works closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers. 

What You’ll Be Brewing:

  • Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
  • You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
  • Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
  • Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
  • You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic direction
  • You are expected to have influence on the direction of the company’s brand strategy by always keeping the consumer first and operating with a growth mindset 

Key Ingredients:  

  •  Bachelor’s degree in Marketing, Business, Psychology or similar, or better yet MBA (ideally with social science, research focus)
  • You have at least 3 years of consumer research experience (supplier, client or agency) 
  • Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
  • Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches 
  • Ability to identify and synthesize consumer information to provide insights to key customers 
  • Excellent time management and organizational skills
  • Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)

Beverage Bonuses:   

  • Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com. 


Pay and Benefits:
At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.


Job Posting Total Rewards Offerings: $83,200.00 - $109,200.00 (posting salary range) + 10target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).


The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.


Molson Coors logo

About Molson Coors

Sourced by ZipRecruiter

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Denver, CO, US

Year founded

1786

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