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Consumer Researcher Jobs in Florida (NOW HIRING)

Experience in user experience/market/consumer research, project management, and analysis supporting strategic planning initiatives * Proficient in multiple research methodologies, including usability ...

Experience in user experience/market/consumer research, project management, and analysis supporting strategic planning initiatives * Proficient in multiple research methodologies, including usability ...

Lead the day-to-day execution of research projects, including survey design, discussion guide ... Analyze multiple sources of consumer, market, and syndicated data to identify trends, risks, and ...

Lead the day-to-day execution of research projects, including survey design, discussion guide ... Analyze multiple sources of consumer, market, and syndicated data to identify trends, risks, and ...

As a Consumer Marketing Consultant in Melbourne, Florida, you'll be a part of creating and ... Research and resolve complex customer inquiries and concerns, including escalated issues that ...

As a Consumer Marketing Consultant in Melbourne, Florida, you'll be a part of creating and ... Research and resolve complex customer inquiries and concerns, including escalated issues that ...

As a Consumer Marketing Consultant in Melbourne, Florida , youll be a part of creating and ... Research and resolve complex customer inquiries and concerns, which may require escalated handling ...

Strategic Research Analysts

Miami, FL · On-site

$110K - $111K/yr

The Strategic Research Manager is a pivotal leader within the Consumer Insights and Business Strategy department, responsible for managing projects and spearheading the development and planning of ...

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Showing results 1-20

Consumer Researcher information

See Florida salary details

$22.4K

$84.5K

$122.9K

How much do consumer researcher jobs pay per year?

As of Aug 9, 2026, the average yearly pay for consumer researcher in Florida is $84,520.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,100.00 and $115,100.00 per year, depending on experience, location, and employer.

How does a consumer researcher typically collaborate with marketing and product teams?

Consumer Researchers work closely with marketing and product teams to provide actionable insights derived from data on customer preferences, behaviors, and market trends. They often participate in cross-functional meetings, share research findings, and help translate consumer data into strategies for product development and marketing campaigns. Effective communication and teamwork are essential, as the researcher's insights guide decision-making and ensure products or campaigns are aligned with consumer needs. This collaboration can involve presenting reports, leading workshops, and offering recommendations based on both qualitative and quantitative research.

What does a consumer researcher do?

A Consumer Researcher studies the behaviors, preferences, and attitudes of customers to help businesses understand their target audience. They use surveys, interviews, focus groups, and data analysis to gather and interpret information about consumers’ needs and buying habits. The insights gained from their research guide companies in developing products, marketing strategies, and customer experiences. By understanding market trends and consumer motivations, Consumer Researchers help organizations make informed business decisions.

What is the difference between Consumer Researcher vs Market Analyst?

AspectConsumer ResearcherMarket Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often some experience in research methodsBachelor's degree in business, economics, or related field; strong analytical skills
Work EnvironmentResearch firms, marketing departments, or consulting agenciesFinancial institutions, consulting firms, or corporate strategy teams
Employer & Industry UsageUsed to understand consumer behaviors and preferencesUsed to analyze market trends and competitive landscapes

While both roles involve analyzing data to inform business decisions, Consumer Researchers focus on understanding consumer behaviors and preferences, often through surveys and focus groups. Market Analysts examine broader market trends, economic data, and industry performance to guide strategic planning. Both roles require strong analytical skills and research experience but serve different aspects of market understanding.

What are the key skills and qualifications needed to thrive as a consumer researcher?

To thrive as a Consumer Researcher, you need strong analytical skills, market research experience, and a background in statistics or social sciences, often supported by a relevant degree. Familiarity with survey platforms, statistical analysis tools like SPSS or R, and data visualization software is typically required. Excellent communication, curiosity, and attention to detail help distinguish top performers in this field. These skills are crucial for generating actionable insights that drive strategic business decisions and effectively communicate findings to stakeholders.
Infographic showing various Consumer Researcher job openings in Florida as of August 2026, with employment types broken down into 86% Full Time, 5% Part Time, and 9% Contract. Highlights an 67% In-person, 5% Hybrid, and 28% Remote job distribution, with an average salary of $84,520 per year, or $40.6 per hour.

Manager, Consumer Insights & Foresights

Philip Morris International

Tampa, FL • On-site

$104K - $130K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago


Job description

Manager Insights & Foresights - Tampa, FL (hybrid)
Be a part of a revolutionary change!
At Philip Morris International (PMI), we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.
With huge change, comes huge opportunity. So, if you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.
We are seeking a highly motivated Manager - Insights & Foresight to lead our efforts in achieving business and commercial success for PMI's smoke-free product portfolio. As a vital member of our team, you will collaborate with various departments within our commercial function, focusing on both IQOS and Zyn brands. Reporting directly to the Sr. Manager Insights, you will spearhead a consumer-centric approach that is essential to our company's vision for a smoke-free future.
In this role, you will have the autonomy to lead, plan, and implement custom market research studies among legal age nicotine users, connecting the dots with business needs to drive our consumer-centric agenda. You will play a crucial part in shaping our smokefree products portfolio strategy, contributing to the innovative and forward-thinking culture of our organization. We take pride in fostering an environment where your ideas are valued and your growth is encouraged. Join us in making a significant impact and be a part of a team that is dedicated to making a difference in the world.
Your day-to-day:
  • Drive business decision-making by translating consumer, brand, and market insights into clear, actionable recommendations that shape strategy and commercial outcomes.
  • Own the diagnosis of brand and category performance by identifying key drivers of equity, communication effectiveness, and consumer experience-and framing the "so what" for the business.
  • Proficient in navigating ambiguity and challenging the status quo, while working collaboratively to deliver actionable recommendations grounded in deep consumer understanding to address the "so-whats" of the business.
  • Embed agile and innovative research approaches to accelerate learning cycles, ensuring insights are delivered at the speed and flexibility required by the business.
  • Lead end-to-end research projects-from defining business questions and shaping proposals to writing/reviewing questionnaires, managing fieldwork, and synthesizing outputs into clear, decision-ready recommendations.
  • Leverage complex data sources (primary, syndicated, and behavioral) to uncover insights, quantify impact, and provide evidence-based guidance to stakeholders.
  • Create compelling, story-driven narratives and visualizations that clearly communicate insights, influence stakeholders, and drive business action across functions and seniority levels.

Who we are looking for:
  • Bachelors Degree in Business, Sociology, Psychology, Marketing or Research
  • Minimum 5+ years of experience in consumer insights within CPG or consumer research agency
  • A true team player who thrives in a fast-paced, entrepreneurial environment and possesses expertise in consumer research methodologies and processes. Capable of coordinating with research partners from drafting briefs to finalizing contracts and managing projects effectively.
  • Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives, including survey development and execution, segmentation, advertising effectiveness, panel research, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
  • Proficient in extracting insights from both quantitative, qualitative and syndicated data, connecting the dots across multiple data sources, and making informed business recommendations.
  • Exceptional written and verbal communication skills, with experience presenting to diverse audiences. You are articulate, engaging, and capable of bringing your stories to life with clear and actionable recommendations.
  • Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights.
  • Experienced in managing research vendors to deliver high-quality work on time and within budget.
  • Advanced proficiency in Microsoft Office applications.
  • Energized by trying new things and demonstrating agility in ways of working.

Ability to work collaboratively in a team environment and adapt to changing business needs.
  • Willingness to travel as required.
  • Must be eligible to work in the US now or in the future without sponsorship for employment, legally authorized to work in the US

Annual Base Salary: $104,000 - $130,000
What we offer
  • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
  • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
  • Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: To improve the lives of millions of smokers.

PMI is an Equal Opportunity Employer.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 3,000 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.
#PMIUS #LI-JP1