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Consumer Research Jobs in Florida (NOW HIRING)

Jobs for Humanity

Strategic Research Analysts

Miami, FL

$110K - $111K/yr

The Strategic Research Manager is a pivotal leader within the Consumer Insights and Business Strategy department, responsible for managing projects and spearheading the development and planning of ...

Femtech Insider Ltd.

Director, Insights

Miami, FL · On-site

$120 - $160/hr

Develop a comprehensive consumer learning agenda that identifies key business questions and prioritizes research investments across the organization. * Lead Frida's brand health measurement strategy ...

Fresh Express

Marketing Director

Windermere, FL · On-site

Leverage insights from Circana, consumer research, and other intelligence tools to guide customer strategies and internal decision-making. External EngagementServe as strategic liaison with:Suppliers ...

Fresh Express

Marketing Director

Windermere, FL · On-site

Lead all marketing execution including brand strategy, consumer research, advertising, digital/social media, shopper marketing, trade promotion, and packaging. * Direct the creation of best-in-class ...

Fresh Express

Marketing Director

Windermere, FL

Lead all marketing execution including brand strategy, consumer research, advertising, digital/social media, shopper marketing, trade promotion, and packaging. * Direct the creation of best-in-class ...

Swisher

Consumer Insights Manager

Jacksonville, FL · On-site

Lead the day-to-day execution of research projects, including survey design, discussion guide ... Analyze multiple sources of consumer, market, and syndicated data to identify trends, risks, and ...

Swisher

Consumer Insights Manager

Jacksonville, FL · On-site

Lead the day-to-day execution of research projects, including survey design, discussion guide ... Analyze multiple sources of consumer, market, and syndicated data to identify trends, risks, and ...

Subway

Director, Pricing & Revenue Strategy

Miami, FL · On-site

$163K - $170K/yr

The Director will own pricing architecture and discount planning across the US system, translating market data, consumer research, and competitive dynamics into actionable pricing and discount ...

FTS, Inc.

Be Seen First

Market Intelligence Manager

Tampa, FL · On-site

$100K - $130K/yr

Experience: * * 3+ years in corporate analysis, real estate analytics, homebuilding, or consumer research * Familiarity with the residential homebuilding lifecycle is a plus * Technical Skills:

Marketing For Change

Senior Strategy Director

Orlando, FL · On-site

$100K - $120K/yr

Counsel sophisticated nonprofits, foundations, government agencies and others on our use of consumer research and the Behavioral Determinants Framework to drive creative approaches to some of the ...

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Consumer Research information

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How much do consumer research jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for consumer research in Florida is $27.70, according to ZipRecruiter salary data. Most workers in this role earn between $15.89 and $38.30 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What are the key skills and qualifications needed to thrive as a consumer researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

How to get into consumer research?

To enter consumer research, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and becoming familiar with tools like SPSS or Excel can improve prospects. Advanced roles may require a master's degree or specialized training.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.

What are popular job titles related to Consumer Research jobs in Florida?

For Consumer Research jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Consumer Research jobs in Florida look for?

The top searched job categories for Consumer Research jobs in Florida are:

What cities in Florida are hiring for Consumer Research jobs?

Cities in Florida with the most Consumer Research job openings:

Consumer Research jobs near you
Infographic showing various Consumer Research job openings in Florida as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 84% Full Time, 12% Part Time, and 2% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $57,613 per year, or $27.7 per hour.

Manager, Consumer Insights & Foresights

Philip Morris International

Tampa, FL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 5 days ago

Job description

Manager Insights & Foresights - Tampa, FL (hybrid)
Be a part of a revolutionary change!
At Philip Morris International (PMI), we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.
With huge change, comes huge opportunity. So, if you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.
We are seeking a highly motivated Manager - Insights & Foresight to lead our efforts in achieving business and commercial success for PMI's smoke-free product portfolio. As a vital member of our team, you will collaborate with various departments within our commercial function, focusing on both IQOS and Zyn brands. Reporting directly to the Sr. Manager Insights, you will spearhead a consumer-centric approach that is essential to our company's vision for a smoke-free future.
In this role, you will have the autonomy to lead, plan, and implement custom market research studies among legal age nicotine users, connecting the dots with business needs to drive our consumer-centric agenda. You will play a crucial part in shaping our smokefree products portfolio strategy, contributing to the innovative and forward-thinking culture of our organization. We take pride in fostering an environment where your ideas are valued and your growth is encouraged. Join us in making a significant impact and be a part of a team that is dedicated to making a difference in the world.
Your day-to-day:
  • Drive business decision-making by translating consumer, brand, and market insights into clear, actionable recommendations that shape strategy and commercial outcomes.
  • Own the diagnosis of brand and category performance by identifying key drivers of equity, communication effectiveness, and consumer experience-and framing the "so what" for the business.
  • Proficient in navigating ambiguity and challenging the status quo, while working collaboratively to deliver actionable recommendations grounded in deep consumer understanding to address the "so-whats" of the business.
  • Embed agile and innovative research approaches to accelerate learning cycles, ensuring insights are delivered at the speed and flexibility required by the business.
  • Lead end-to-end research projects-from defining business questions and shaping proposals to writing/reviewing questionnaires, managing fieldwork, and synthesizing outputs into clear, decision-ready recommendations.
  • Leverage complex data sources (primary, syndicated, and behavioral) to uncover insights, quantify impact, and provide evidence-based guidance to stakeholders.
  • Create compelling, story-driven narratives and visualizations that clearly communicate insights, influence stakeholders, and drive business action across functions and seniority levels.

Who we are looking for:
  • Bachelors Degree in Business, Sociology, Psychology, Marketing or Research
  • Minimum 5+ years of experience in consumer insights within CPG or consumer research agency
  • A true team player who thrives in a fast-paced, entrepreneurial environment and possesses expertise in consumer research methodologies and processes. Capable of coordinating with research partners from drafting briefs to finalizing contracts and managing projects effectively.
  • Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives, including survey development and execution, segmentation, advertising effectiveness, panel research, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
  • Proficient in extracting insights from both quantitative, qualitative and syndicated data, connecting the dots across multiple data sources, and making informed business recommendations.
  • Exceptional written and verbal communication skills, with experience presenting to diverse audiences. You are articulate, engaging, and capable of bringing your stories to life with clear and actionable recommendations.
  • Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights.
  • Experienced in managing research vendors to deliver high-quality work on time and within budget.
  • Advanced proficiency in Microsoft Office applications.
  • Energized by trying new things and demonstrating agility in ways of working.

Ability to work collaboratively in a team environment and adapt to changing business needs.
  • Willingness to travel as required.
  • Must be eligible to work in the US now or in the future without sponsorship for employment, legally authorized to work in the US

What we offer
  • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
  • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
  • Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: To improve the lives of millions of smokers.

PMI is an Equal Opportunity Employer.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 3,000 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.
#PMIUS #LI-JP1

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