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Consumer Research Jobs (NOW HIRING)

Columbia

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

Through custom consumer research, market exploration, and qualitative and quantitative studies, we uncover insights into consumer needs, perceptions, and category dynamics to inform business ...

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

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How much do consumer research jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for consumer research in the United States is $34.77, according to ZipRecruiter salary data. Most workers in this role earn between $19.95 and $48.08 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

What are the key skills and qualifications needed to thrive as a consumer researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.
More about Consumer Research jobs
What cities are hiring for Consumer Research jobs? Cities with the most Consumer Research job openings:
What are the most commonly searched types of Consumer Research jobs? The most popular types of Consumer Research jobs are:
What states have the most Consumer Research jobs? States with the most job openings for Consumer Research jobs include:
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Consumer Research jobs near you
Infographic showing various Consumer Research job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $72,324 per year, or $34.8 per hour.

Consumer Research Analyst

Avocados from Mexico

Irving, TX • On-site

Full-time

Posted 15 days ago

Job description

Job Description Summary

At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. Through strategic initiatives, we elevate consumer awareness, strengthen brand recognition and inspire preference for Avocados From Mexico. Our ultimate goal is to enhance brand value and increase avocado consumption.

We are seeking a detail-oriented and intellectually curious Consumer Research Analyst to support the development of actionable insights that inform marketing and business decisions. This role is responsible for executing end-to-end consumer research and translating findings into clear, compelling recommendations.

The ideal candidate is positive, resilient, highly curious, and detail-obsessed—someone who thrives in a fast-paced environment and is passionate about understanding consumer behavior.

Responsibilities:

Consumer Research Execution

· Lead the full research process from start to finish, including vendor management, objective setting, methodology design, survey development, fielding, analysis, and reporting

· Design and execute quantitative consumer research studies, ensuring high-quality, unbiased survey construction

· Utilize DIY research platforms (e.g., Quantilope, AYTM, etc.) to enable agile and cost-effective insights generation

Insights Development

· Analyze research results to identify meaningful patterns, trends, and actionable insights

· Translate data into clear, concise, and compelling narratives that inform marketing, brand, and innovation strategies

· Connect consumer insights to broader business questions and opportunities

· Assist in maintaining and improving internal reporting systems (PowerBI)

Consumer Research:

· Incorporate additional data sources (e.g., syndicated data such as NielsenIQ, Circana/IRI, SPINS) where relevant to strengthen insights (experience with these sources is a plus)

· Support synthesis of multiple inputs (primary research, secondary data, internal data) into cohesive recommendations

Data Analysis & Reporting:

· Analyze and interpret POS (e.g., NielsenIQ, Circana/IRi, SPINS), panel (Numerator) and foodservice data (Datassential, Circana) to uncover trends, opportunities, and risks

· Develop clear, visually compelling reports and dashboards to communicate findings

· Present category performance and insights to retail and foodservice customers

Cross-Functional Collaboration:

· Work closely with the Research & Analytics team to ensure alignment on methodologies and insights development

· Partner cross-functionally with other AFM teams (e.g., Marketing, Retail, Foodservice) to understand business needs and deliver relevant insights

· Collaborate with external research vendors as needed

Communication & Influence:

· Prepare clear, visually compelling reports and presentations

· Present findings and recommendations to internal stakeholders with confidence and clarity

· Tailor communication style to different audiences to ensure insights are understood and actionable.

Administrative:

· Manage project budget and timelines

· Ability to travel up to 10%

Education/Experience Requirements:

· Three plus years of direct experience in managing consumer research

· Demonstrated experience in survey development, project management and report delivery

· Experience with POS and panel data is a plus.

· Minimum bachelor’s degree in marketing, economics, statistics, social sciences. Master degree is a plus.