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Consumer Research Jobs (NOW HIRING)

ektello

Consumer Research Specialist

Plano, TX · On-site

Consumer Research Specialist Top Skill Sets 5+ years of experience in consumer research with a strong focus on qualitative research methods, including research design, participant recruiting ...

ektello

Consumer Research Analyst

Plano, TX

Bilingual/Korean Is Preferred Not Required Consumer Research Analyst Top Skill Sets 5+ years of experience in consumer research with a strong focus on qualitative research methods, including research ...

Foot Locker

Analyst, Consumer Research

Manhattan, NY · On-site

$48K - $65K/yr

Bachelor's degree in an applicable field * 2-3 years experience in market research and/or consumer insights * Outstanding analytical abilities, enjoy working with numbers and interpreting data into ...

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

Imh

The Director, Consumer Experience (CX) - Research & Insights reports to the AVP of Consumer Experience and serves on the CX leadership team. This enterprise role sets the research and insights ...

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How much do consumer research jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for consumer research in the United States is $34.77, according to ZipRecruiter salary data. Most workers in this role earn between $19.95 and $48.08 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.

What is the highest paid research job?

In consumer research, senior roles such as Director of Consumer Insights or Market Research Director tend to be the highest paid, often earning six-figure salaries. These positions require extensive experience, leadership skills, and expertise in data analysis tools and methodologies.

What jobs will boom in 2026?

Consumer research roles are expected to grow as companies increasingly rely on data-driven insights to understand customer preferences and behaviors. Skills in data analysis, survey design, and familiarity with research tools like SPSS or Qualtrics will be valuable for these positions, which are likely to expand across various industries seeking competitive advantages through consumer insights.

What are the key skills and qualifications needed to thrive as a Consumer Researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

How to become a consumer researcher?

To become a consumer researcher, typically a bachelor's degree in marketing, psychology, sociology, or a related field is required. Gaining experience through internships, developing skills in data analysis and research methods, and familiarity with tools like SPSS or Qualtrics can enhance prospects. Advanced roles may require a master's degree or specialized certifications in market research or data analysis.
More about Consumer Research jobs
What cities are hiring for Consumer Research jobs? Cities with the most Consumer Research job openings:
What are the most commonly searched types of Consumer Research jobs? The most popular types of Consumer Research jobs are:
What states have the most Consumer Research jobs? States with the most job openings for Consumer Research jobs include:
What job categories do people searching Consumer Research jobs look for? The top searched job categories for Consumer Research jobs are:
Consumer Research jobs near you
Infographic showing various Consumer Research job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $72,324 per year, or $34.8 per hour.
Consumer Research Specialist

Consumer Research Specialist

ektello

Plano, TX • On-site

Other

This job post has expired today. Applications are no longer accepted.

Job description

Consumer Research Specialist

Top Skill Sets

5+ years of experience in consumer research with a strong focus on qualitative research methods, including research design, participant recruiting, interviewing, analysis, and reporting

Hands-on experience with online research and survey platforms such as dscout, Pollfish, and Qualtrics

Bachelor’s degree in a related field required; experience or demonstrated technical aptitude in consumer electronics preferred

Key Responsibilities

Design and execute primary consumer research using both qualitative and quantitative methodologies

Analyze research data and deliver clear, actionable insights and reports

Partner with the product research team to define research objectives and lead research initiatives

Synthesize findings from primary, secondary, and public research sources to support business decisions

Collaborate with external vendors and cross-functional teams to develop effective research plans and ensure actionable deliverables

Conduct competitive analysis of applications and products, identifying strengths, weaknesses, user perspectives, and improvement opportunities

Evaluate new product concepts, usability, and UX design documents to identify user experience issues and feature enhancements

Required Skills & Qualifications

5+ years of consumer research experience with emphasis on qualitative research techniques

Strong experience with research platforms and online survey tools including dscout, Pollfish, and Qualtrics

Excellent communication, interviewing, and presentation skills

Strong analytical, reporting, and data interpretation abilities

Experience creating influential written reports and delivering actionable recommendations

Bilingual English/Korean is a plus

Consumer electronics industry experience preferred

Education & Experience

Bachelor’s degree in a related field required

MBA or advanced degree preferred

Demonstrated technical aptitude and experience working with technology or consumer electronics products preferred

Minimum of 5 years of relevant professional experience required

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