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Consumer Research Jobs (NOW HIRING)

ektello

Consumer Research Analyst

Plano, TX · On-site

Bilingual/Korean Is Preferred Not Required Consumer Research Analyst Top Skill Sets 5+ years of experience in consumer research with a strong focus on qualitative research methods, including research ...

Foot Locker

Manager, Consumer Research

Manhattan, NY · On-site

$92K - $100K/yr

Manager, Consumer Research We are seeking a talented Manager to join the Consumer Research and Insights team within the Customer organization working across the Foot Locker inc. brand portfolio. In ...

Columbia

Sr. Consumer Research Analyst

Portland, OR · Hybrid

$123K - $123K/yr

Through custom consumer research, market exploration, and qualitative and quantitative studies, we uncover insights into consumer needs, perceptions, and category dynamics to inform business ...

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

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How much do consumer research jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for consumer research in the United States is $34.77, according to ZipRecruiter salary data. Most workers in this role earn between $19.95 and $48.08 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What are the key skills and qualifications needed to thrive as a consumer researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

How to get into consumer research?

To enter consumer research, candidates typically need a bachelor's degree in marketing, psychology, sociology, or a related field. Gaining experience through internships, developing skills in data analysis and research methods, and becoming familiar with tools like SPSS or Excel can improve prospects. Advanced roles may require a master's degree or specialized training.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and trends to help companies understand their target markets. They collect and analyze data through surveys, interviews, and data analysis tools to inform marketing strategies and product development. Strong analytical skills and knowledge of research methods are essential for this role.
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Consumer Research jobs near you
Infographic showing various Consumer Research job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 84% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $72,324 per year, or $34.8 per hour.

Consumer Research Analyst

ektello

Plano, TX • On-site

Other

Re-posted 16 days ago

Job description

Bilingual/Korean Is Preferred Not Required
Consumer Research Analyst
Top Skill Sets
5+ years of experience in consumer research with a strong focus on qualitative research methods, including research design, participant recruiting, interviewing, analysis, and reporting
Hands-on experience with online research and survey platforms such as dscout, Pollfish, and Qualtrics
Bachelor’s degree in a related field required; experience or demonstrated technical aptitude in consumer electronics preferred
Key Responsibilities
Design and execute primary consumer research using both qualitative and quantitative methodologies
Analyze research data and deliver clear, actionable insights and reports
Partner with the product research team to define research objectives and lead research initiatives
Synthesize findings from primary, secondary, and public research sources to support business decisions
Collaborate with external vendors and cross-functional teams to develop effective research plans and ensure actionable deliverables
Conduct competitive analysis of applications and products, identifying strengths, weaknesses, user perspectives, and improvement opportunities
Evaluate new product concepts, usability, and UX design documents to identify user experience issues and feature enhancements
Required Skills & Qualifications
5+ years of consumer research experience with emphasis on qualitative research techniques
Strong experience with research platforms and online survey tools including dscout, Pollfish, and Qualtrics
Excellent communication, interviewing, and presentation skills
Strong analytical, reporting, and data interpretation abilities
Experience creating influential written reports and delivering actionable recommendations
Bilingual English/Korean is a plus
Consumer Electronics Industry Experience Preferred
Education & Experience
Bachelor’s degree in a related field required
MBA or advanced degree preferred
Demonstrated technical aptitude and experience working with technology or consumer electronics products preferred

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