ZipRecruiter

Log In

1

Consumer Research Manager Jobs (NOW HIRING)

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

Mike's Hard

Manager, Consumer Insights

Chicago, IL · On-site

$100K - $125K/yr

Manage various research methodologies and sources at one time, with keen ability to translate data ... Managing and reporting of US Consumer insights, research, brand health, and campaign measurement ...

Eurofins

Sensory Research Manager

Plymouth, MN · On-site

This position reports directly to the Sensory & Consumer Research Client Service Director and ... Act as Key Account Manager (KAM) for select clients, serving as the primary point of contact and ...

Jobs for Humanity

Strategic Research Analysts

Miami, FL

$110.90K - $111.40K/yr

The Strategic Research Manager is a pivotal leader within the Consumer Insights and Business Strategy department, responsible for managing projects and spearheading the development and planning of ...

next page

Showing results 1-20

People also search for

All JobsConsumer Research JobsConsumer Research Manager Jobs

Consumer Research Manager information

See salary details

$53K

$97.1K

$133.5K

How much do consumer research manager jobs pay per year?

As of May 31, 2026, the average yearly pay for consumer research manager in the United States is $97,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $108,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Consumer Research Manager, and why are they important?

To thrive as a Consumer Research Manager, you need expertise in market research methodologies, data analysis, and a relevant degree such as marketing, business, or statistics. Familiarity with survey platforms, statistical software like SPSS or SAS, and data visualization tools is typically required. Strong communication, critical thinking, and leadership skills set top performers apart by enabling them to translate insights into actionable strategies and effectively lead teams. These skills are crucial for generating meaningful consumer insights that guide business decisions and drive organizational success.

How does a Consumer Research Manager typically collaborate with product development teams?

Consumer Research Managers play a vital role in bridging the gap between consumer insights and product development. They regularly partner with product managers, designers, and marketing teams to translate research findings into actionable recommendations. By presenting data-driven insights, they help shape product features and positioning to better align with consumer needs. This collaborative approach ensures that new products or improvements are backed by real-world consumer feedback, increasing the chances of market success.

What does a Consumer Research Manager do?

A Consumer Research Manager is responsible for overseeing the collection and analysis of data related to consumer preferences, behaviors, and trends. They design research methodologies, manage teams of analysts, and interpret findings to provide actionable insights for product development, marketing, and business strategy. Their work helps organizations better understand their target audience and make informed decisions that align with consumer needs and market opportunities.

What is the difference between Consumer Research Manager vs Consumer Insights Analyst?

AspectConsumer Research ManagerConsumer Insights Analyst
Required CredentialsBachelor's or Master's in Marketing, Market Research, or related field; experience in research methodsBachelor's or Master's in Marketing, Business, or related field; strong analytical skills
Work EnvironmentLeads research teams, manages projects, collaborates with marketing and product teamsAnalyzes data, prepares reports, supports insights generation for marketing strategies
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across similar industries, often as a supporting role to research managers

The Consumer Research Manager oversees research projects and manages teams, focusing on strategic insights. In contrast, the Consumer Insights Analyst primarily analyzes data and supports insights development. Both roles require similar educational backgrounds but differ in scope and responsibilities within organizations.

More about Consumer Research Manager jobs
What cities are hiring for Consumer Research Manager jobs? Cities with the most Consumer Research Manager job openings:
What are the most commonly searched types of Consumer Research jobs? The most popular types of Consumer Research jobs are:
What states have the most Consumer Research Manager jobs? States with the most job openings for Consumer Research Manager jobs include:
What job categories do people searching Consumer Research Manager jobs look for? The top searched job categories for Consumer Research Manager jobs are:
Consumer Research Manager jobs near you
Infographic showing various Consumer Research Manager job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 87% In-person, and 13% Hybrid job distribution, with an average salary of $97,136 per year, or $46.7 per hour.

Consumer Research Manager, Nutella

Ferrero

Parsippany, NJ • On-site

Full-time

Medical, Retirement, PTO

Posted 25 days ago

Ferrero rating

7.6

Company rating: 7.6 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

114th of 379 rated food and drinks producers

Job description

About the Role:
We have a current opening for a Consumer Research Manager, Nutella and are actively reviewing applications.
As the Nutella Consumer Insight Manager you will be the organization's expert on U.S. consumer behavior, turning data into clear, actionable direction that shapes brand strategy and fuels growth. In this role, you'll ensure Nutella decisions are grounded in deep consumer understanding-identifying opportunities, anticipating market shifts, and elevating insight as a strategic driver across marketing, innovation, and communications.
By championing the voice of the consumer, your leadership will strengthen Nutella's relevance, sharpen brand equity, and support initiatives focused on household penetration, brand consideration, and sub-brand performance, reflecting the ongoing insight needs and strategic questions within the Nutella business.
This position is hybrid, and will be based out of our North American HQ in Parsippany, NJ.
Main Responsibilities:
MARKETING AND BUSINESS PARTNER
  • Serve as the primary strategic thought partner to Marketing (Global and Strategy teams) by bringing forward consumer, shopper, and stakeholder perspectives to enable fact based decision making. Provide clear, insight driven guidance that strengthens innovation, communication, and go to market planning.
  • Recommend, design, and lead the full research agenda for the Category, ensuring all initiatives align with category objectives, strategic priorities, and the overarching Planning System. Act as the owner of insight planning, from scoping to delivery.
  • Proactively support Global Brand Activation at the U.S. market level, contributing to the shaping of the BPS process and monitoring the performance of both Masterbrand and Sub Brand equities. Ensure ongoing visibility into brand health and demand space dynamics.
  • Partner closely with Marketing to determine priorities, managing multiple workstreams simultaneously and providing clear, insight backed recommendations that guide strategic choices and resource allocation.
  • Develop, maintain, and optimize all research instruments and tracking systems required to answer category questions, measure brand performance, and ensure continuity of learning over time.
  • Identify, assess, and select best in class external research partners, serving as the primary point of contact and ensuring methodological rigor, quality, and alignment to business needs.
  • Contribute to the annual insight budget, ensuring investments align with strategic priorities and are executed on time, within budget, and at the highest quality to maximize learning value.

RESEARCH AND PROJECT MANAGEMENT INSIGHTS
  • Lead end to end research and market testing activities for the Category, ensuring seamless operational flow and strong alignment with all relevant stakeholders at the central and local levels.
  • Validate and recommend the most appropriate research methodologies and testing criteria in partnership with the Category team, ensuring all approaches effectively address category objectives and strategic learning needs.
  • Leverage quantitative and qualitative data, statistical analysis, and predictive modeling to generate fact based insights that guide decision making and strengthen overall business and marketing strategies.
  • Oversee full execution of quantitative and qualitative studies, including drafting research briefs, defining preparatory materials, coordinating external partners, and ensuring high quality delivery across all phases of research.
  • Translate research findings into clear insights, guidelines, and strategic recommendations that inform category strategy, brand positioning, communication development, and innovation pathways.
  • Analyze results to identify category and brand performance opportunities, highlight risks, and propose actionable improvement plans that enhance brand equity and commercial outcomes.

About You:
Education & Experience
  • 4-7 years of relevant experience
  • Bachelor's degree required, Master's preferred

Deep expertise in research methodologies, such as:
  • Qualitative Research Methods
  • Quantitative Research Methods
  • Segmentation studies
  • Advertising research
  • Marketing metrics
  • Questionnaire design
  • Data coding and tabulation
  • Brand Building/Foundations

Strong experience in:
  • Strategic Planning
  • Project management
  • Proven ability to influence senior leaders and drive strategic outcomes
  • Vendor management

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
Our Benefits & Perks:
Careers with caring built in - discover our benefits here.
The base salary range for this position is $106,000.00 - $143,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.

What Ferrero employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply