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Consumer Research Manager Jobs (NOW HIRING)

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

Manage ad hoc projects and initiatives as needed throughout the year Qualifications QUALIFICATIONS * Bachelor's degree in an applicable field * 2-3 years experience in market research and/or consumer ...

Manager, Consumer Insights

Chicago, IL · On-site

$100K - $125K/yr

Manage various research methodologies and sources at one time, with keen ability to translate data ... Managing and reporting of US Consumer insights, research, brand health, and campaign measurement ...

Research Manager

New York, NY · On-site

$115K - $130K/yr

Knit is the AI-native consumer research platform helping brands automate and accelerate primary ... Overview The purpose of the Research Manager role is to ensure Knit customers successfully achieve ...

Research Manager

New York, NY · Hybrid

$115K - $130K/yr

Knit is the AI-native consumer research platform helping brands automate and accelerate primary ... Overview The purpose of the Research Manager role is to ensure Knit customers successfully achieve ...

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Consumer Research Manager information

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$53K

$97.1K

$133.5K

How much do consumer research manager jobs pay per year?

As of Jul 2, 2026, the average yearly pay for consumer research manager in the United States is $97,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $108,500.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Research Manager vs Consumer Insights Analyst?

AspectConsumer Research ManagerConsumer Insights Analyst
Required CredentialsBachelor's or Master's in Marketing, Market Research, or related field; experience in research methodsBachelor's or Master's in Marketing, Business, or related field; strong analytical skills
Work EnvironmentLeads research teams, manages projects, collaborates with marketing and product teamsAnalyzes data, prepares reports, supports insights generation for marketing strategies
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across similar industries, often as a supporting role to research managers

The Consumer Research Manager oversees research projects and manages teams, focusing on strategic insights. In contrast, the Consumer Insights Analyst primarily analyzes data and supports insights development. Both roles require similar educational backgrounds but differ in scope and responsibilities within organizations.

What does a Consumer Research Manager do?

A Consumer Research Manager is responsible for overseeing the collection and analysis of data related to consumer preferences, behaviors, and trends. They design research methodologies, manage teams of analysts, and interpret findings to provide actionable insights for product development, marketing, and business strategy. Their work helps organizations better understand their target audience and make informed decisions that align with consumer needs and market opportunities.

What are the key skills and qualifications needed to thrive as a Consumer Research Manager, and why are they important?

To thrive as a Consumer Research Manager, you need expertise in market research methodologies, data analysis, and a relevant degree such as marketing, business, or statistics. Familiarity with survey platforms, statistical software like SPSS or SAS, and data visualization tools is typically required. Strong communication, critical thinking, and leadership skills set top performers apart by enabling them to translate insights into actionable strategies and effectively lead teams. These skills are crucial for generating meaningful consumer insights that guide business decisions and drive organizational success.

How does a Consumer Research Manager typically collaborate with product development teams?

Consumer Research Managers play a vital role in bridging the gap between consumer insights and product development. They regularly partner with product managers, designers, and marketing teams to translate research findings into actionable recommendations. By presenting data-driven insights, they help shape product features and positioning to better align with consumer needs. This collaborative approach ensures that new products or improvements are backed by real-world consumer feedback, increasing the chances of market success.
More about Consumer Research Manager jobs
What cities are hiring for Consumer Research Manager jobs? Cities with the most Consumer Research Manager job openings:
What are the most commonly searched types of Consumer Research jobs? The most popular types of Consumer Research jobs are:
What states have the most Consumer Research Manager jobs? States with the most job openings for Consumer Research Manager jobs include:
Consumer & Market Research Manager, Nutella

Consumer & Market Research Manager, Nutella

Ferrero

Parsippany, NJ

$106K - $143K/yr

Full-time

Medical, Retirement, PTO

Posted 14 days ago


Ferrero rating

7.6

Company rating: 7.6 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

117th of 389 rated food and drinks producers


Job description

About the Role:

We have a current opening for a Consumer & Market Research Manager, Nutella and are actively reviewing applications.

You will play a critical role in shaping the future of Nutella by bringing the voice of the consumer to life. As a Consumer Insights & Market Research Manager, you will translate data into clear, actionable insights that directly influence brand strategy, innovation, and business growth.

In this role, you will combine consumer insights, market research, and syndicated data (e.g., Circana) to deliver a holistic view of category and brand performance. You will identify growth opportunities, anticipate market shifts, and ensure that business decisions are grounded in a deep understanding of the consumer.

This is a hybrid role based in Parsippany, NJ (North American HQ).

Main Responsibilities:
Consumer Insights & Business Partnering
  • You will act as a strategic partner to Marketing, Trade Marketing, and cross-functional teams, providing consumer, shopper, and category insights
  • You will lead the development and execution of the consumer insights and market research agenda
  • You will translate insights into clear, actionable recommendations that inform brand strategy and business decisions
  • You will integrate consumer insights, shopper data, and category performance metrics to drive growth
 Market Research & Insights Generation
  • You will lead end-to-end market research studies, including design, execution, and analysis
  • You will recommend and apply qualitative and quantitative research methodologies
  • You will leverage consumer insights, segmentation, and brand tracking to inform decision-making
  • You will synthesize complex data into compelling insights that influence stakeholders
  • You will identify growth opportunities, risks, and key performance drivers across channels and segments
 Data Analytics & Syndicated Data (Circana)
  • You will build and manage syndicated data capabilities (e.g., Circana/Nielsen)
  • You will analyze category trends, retail performance, and competitive dynamics
  • You will integrate multiple data sources to create a holistic view of brand and category performance
  • You will support business decisions through data-driven insights and analytics
About You:

Education & Experience

  • 4–7 years of experience in consumer insights, market research, or data analytics
  • Bachelor’s degree required; Master’s preferred


Core Research & Analytics Expertise
You bring strong expertise in:

  • Consumer insights and market research methodologies
  • Qualitative and quantitative research design and execution
  • Segmentation and deep consumer understanding
  • Advertising and communications testing
  • Marketing metrics and performance tracking
  • Questionnaire design, survey development, and data analysis


Syndicated Data & Business Intelligence

  • Experience with syndicated data sources (e.g., Circana, Nielsen, IRI)
  • Proven ability to apply data to category, shopper, and retail performance analysis
  • Able to integrate multiple data sources to generate holistic, actionable insights


Key Capabilities

  • Strong strategic thinking and business partnering skills
  • Experience with project and vendor management
  • Ability to influence and communicate with senior stakeholders
  • Strong ability to translate complex data into clear, business-focused insights


Ideal Candidate Profile

  • 5–10 years of combined experience across consumer insights and syndicated data analytics
  • Demonstrated the ability to synthesize multiple data sources and drive measurable business impact


Also Considered

  • 5+ years of consumer insights experience and are motivated to build analytics expertise
  • 5+ years of syndicated data or analytics experience and want to deepen your consumer research capabilities


Success in This Role

You are comfortable working across consumer insights, analytics, and business intelligence (or can quickly grow into it)
You demonstrate strong learning agility and curiosity
You thrive in a dynamic, evolving role with increasing scope and influence

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

Our Benefits & Perks:

Careers with caring built in - discover our benefits here.

The base salary range for this position is $106,000.00 - $143,000.00 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. 

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.


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