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Qualitative Research Manager Jobs (NOW HIRING)

MarketOnce

Qualitative Research Manager

Boston, MA · On-site

$100K - $120K/yr

About the Opportunity: We're seeking a seasoned qualitative research manager to design qualitative studies, develop discussion guides, moderate, analyze and synthesize transcripts and video, and ...

MarketOnce

Qualitative Research Manager

Boston, MA · On-site

$90 - $130/hr

We're seeking a seasoned qualitative research manager to design qualitative studies, develop discussion guides, moderate, analyze and synthesize transcripts and video, and report results with an ...

Inizio Ignite | Research Partnership

At least 7 years of experience with qualitative custom primary market research projects ... Strong client engagement and relationship management skills * Proven project supervision skills

Murphy Research

Research Manager

Minneapolis, MN

$55K - $75K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative ... We are actively seeking a Research Manager to join the Murphy Research team. In this role, you will ...

Murphy Research

Research Manager

Minneapolis, MN · On-site

$55K - $75K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative ... We are actively seeking a Research Manager to join the Murphy Research team. In this role, you will ...

Murphy Research

Research Manager

Los Angeles, CA

$55K - $75K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative ... We are actively seeking a Research Manager to join the Murphy Research team. In this role, you will ...

Murphy Research

Research Manager

Los Angeles, CA · On-site

$55K - $75K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative ... We are actively seeking a Research Manager to join the Murphy Research team. In this role, you will ...

Murphy Research

Research Manager

Los Angeles, CA · On-site

$55 - $75/hr

We produce groundbreaking qualitative and quantitative research through our focus on creative ... We are actively seeking a Research Manager to join the Murphy Research team. In this role, you will ...

Murphy Research

Research Manager

Los Angeles, CA · On-site

$55K - $75K/yr

We produce groundbreaking qualitative and quantitative research through our focus on creative ... We are actively seeking a Research Manager to join the Murphy Research team. In this role, you will ...

Washington University of St. Louis

The Research Manager will serve as a scientific contributor across the lab's funded portfolio ... Co-lead qualitative data collection and analysis, including stakeholder interviews, focus groups ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

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Qualitative Research Manager information

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$50K

$98.6K

$173.5K

How much do qualitative research manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for qualitative research manager in the United States is $98,569.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,000.00 and $114,500.00 per year, depending on experience, location, and employer.

What is a qualitative research manager?

A Qualitative Research Manager is a professional responsible for overseeing and conducting qualitative research projects, which focus on gathering in-depth insights through methods such as interviews, focus groups, and observations. They design research methodologies, manage research teams, analyze non-numerical data, and present findings to inform business or academic decisions. Their role often involves ensuring the quality and integrity of data collection, interpreting complex information, and translating insights into actionable recommendations. Qualitative Research Managers typically work in market research firms, academic institutions, or corporate settings.

What are the key skills and qualifications needed to thrive as a qualitative research manager?

To thrive as a Qualitative Research Manager, you need expertise in qualitative methodologies, project management, and data analysis, typically supported by an advanced degree in social sciences or related fields. Familiarity with qualitative data analysis software like NVivo or ATLAS.ti and experience with survey platforms are often required. Strong communication, leadership, and critical thinking skills help manage teams and translate complex findings into actionable insights. These competencies are essential for ensuring rigorous research, effective collaboration, and impactful outcomes for clients or stakeholders.

How does a qualitative research manager typically collaborate with cross-functional teams during a research project?

A Qualitative Research Manager frequently works with cross-functional teams, including product managers, designers, and data analysts, to ensure that research insights are aligned with business goals. This collaboration often involves facilitating workshops, sharing findings in accessible formats, and translating qualitative data into actionable recommendations. Open communication and regular check-ins help integrate the research process into the broader project workflow, making the manager a key liaison between stakeholders and research participants.

What is the difference between Qualitative Research Manager vs Qualitative Research Analyst?

AspectQualitative Research ManagerQualitative Research Analyst
CredentialsBachelor's or Master's in Market Research, Sociology, or related fields; experience in research managementBachelor's or Master's in Social Sciences, Market Research, or related fields; strong analytical skills
Work EnvironmentLeads research teams, manages projects, collaborates with stakeholdersConducts research, analyzes data, prepares reports
Employer & IndustryMarket research firms, corporations, advertising agenciesResearch firms, marketing departments, consulting agencies
Search & Comparison IntentUnderstanding managerial roles in qualitative researchAnalyzing qualitative data and insights

The main difference is that the Qualitative Research Manager oversees research projects and teams, focusing on management and strategy, while the Qualitative Research Analyst conducts data collection and analysis to generate insights. Both roles require similar educational backgrounds but differ in responsibilities and scope within the research process.

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Cities with the most Qualitative Research Manager job openings:

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Qualitative Research Manager jobs near you
Infographic showing various Qualitative Research Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $98,569 per year, or $47.4 per hour.

Qualitative Research Manager

MarketOnce

Boston, MA • On-site

$100K - $120K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago

Key responsibilities

  • Design qualitative research studies for clients across various industries.

  • Develop discussion guides incorporating techniques to surface underlying motivations and dynamics.

  • Moderate in-depth interviews and focus groups, analyze transcripts and video, and report findings with storytelling emphasis.

Job description

At MarketOnce, we empower businesses with the insights and strategies they need to excel in today's dynamic market. With a strong foundation in market research, we offer innovative solutions in research, software, consulting, advertising, and marketing to corporate, private equity firms, and other organizations seeking to achieve their goals.
Our team is distinguished by their client-centric approach-treating each client's business with the dedication and care as if it were their own. This commitment enables us to deliver personalized service and achieve the highest standards of success and innovation in everything we do. Together, our family of companies, including MarketOnce, ROI Rocket, and eAccountable, work towards delivering unparalleled solutions. Headquartered in Denver, Colorado, our global team collaborates from locations across the US and Europe.
We value curiosity, creativity, collaboration, and expertise, continuously striving to push boundaries and exceed our clients' expectations. Join us to be part of a culture that drives meaningful results.
About the Opportunity:
We're seeking a seasoned qualitative research manager to design qualitative studies, develop discussion guides, moderate, analyze and synthesize transcripts and video, and report results with an emphasis on storytelling. You will bring a thorough understanding of qualitative research techniques, tools, and processes.
What You'll Do:
  • Design qualitative research studies for clients across a wide variety of industries. Projects will vary not only by industry, but also by general approach (IDIs, in-person and online focus groups, online communities/bulletin boards, ethnographies, shop-alongs, etc.) and project type (exploratory/discovery, concept and message testing, journey mapping, positioning, persona development, etc.)
  • Translate client business objectives into creative, effective qualitative research designs
  • Develop discussion guides that move beyond direct questioning - incorporating projective techniques, visual and enabling exercises, and other approaches to surface underlying motivations and dynamics
  • Moderate in-depth interviews and focus groups, in person and over the internet, with skill, warmth and adaptability
  • Analyze and synthesize transcripts and video to identify the themes, tensions and insights that matter most to the business question
  • Report qualitative findings in PPT and other formats (memos, white papers, video reels, etc.) with an emphasis on storytelling
  • Select and manage qualitative vendors and facilities, and oversee recruiting against target specifications
  • Lead discussions and debriefings with clients in person or over the internet
  • Provide professional development training for colleagues/junior staff
  • Develop and present webinars for clients/prospects

What We're Looking For:
  • 5+ years of relevant experience in qualitative research with a demonstrable track record of high performance
  • A portfolio of past work you can share - including discussion guides, video clips and reports (redacted as necessary to preserve client confidentiality)
  • A demonstrated ability to translate business objectives into creative and effective qualitative research designs
  • Mastery of moderation, including projective techniques, visual and enabling exercises, and other methods for getting beyond surface responses to capture underlying dynamics
  • Strong organizational and time management skills with the ability to plan, prioritize, manage, and effectively deliver on multiple projects simultaneously with minimal supervision in a fast-paced environment
  • Excellent client-management and presentation skills
  • Strong storytelling and reporting skills, with fluency in PowerPoint as well as a sense of how best to leverage AI
  • Experience with qualitative analysis and transcription/video tools a plus
  • Strong customer focus, and willingness to work off-hours on occasion to support client needs
  • A can-do, positive and collaborative attitude, with a willingness to support the development of team members across the organization

What We Offer:
  • Competitive base salary: $100,000-$120,000/year
  • Flexible vacation policy - take the time you need to recharge
  • Comprehensive health, vision & dental insurance
  • 401k with company contribution
  • Beautiful downtown Denver or Back Bay office with company-paid commuter benefits (parking or MBTA/RTD EcoPass)

What to Expect:
  • 1st Round: 30-45 minute interview with the Recruiter
  • 2nd Round: 60-minute interview with the Hiring Manager
  • 3rd Round: 2 hours of onsite interviews with the Hiring Team

Please note that we are fully onsite work environment, and require daily presence at our LoDo/Union Station or Back Bay (Boston) office. We are not considering remote, hybrid, or out-of-area candidates, and do not work with outside recruiting agencies.
MarketOnce will accept applications for this role on an ongoing basis.
MarketOnce is an Equal Opportunity Employer. We believe in creating a diverse and inclusive workplace where everyone has the opportunity to thrive. We are committed to hiring individuals based on their skills and qualifications, regardless of race, gender, age, sexual orientation, disability, or any other characteristic. We welcome and encourage applications from all backgrounds.

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