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Qualitative Research Jobs (NOW HIRING)

Netflix

Qualitative Researcher, Employee Listening

$300K - $435K/yr

This role will design and lead qualitative research - focus groups, text analysis, interviews, ethnography, and other methods - that complements our survey program and gives quantitative sentiment ...

Netflix

OR · On-site

$300K - $435K/yr

This role will design and lead qualitative research - focus groups, text analysis, interviews, ethnography, and other methods - that complements our survey program and gives quantitative sentiment ...

Netflix

Qualitative Researcher, Employee Listening

$300K - $435K/yr

This role will design and lead qualitative research - focus groups, text analysis, interviews, ethnography, and other methods - that complements our survey program and gives quantitative sentiment ...

Peraton

Qualitative Analyst

Tampa, FL · On-site

$104K - $166K/yr

Qualitative & mixed methods research - Conduct qualitative and mixed methods social science research supporting assessment of Government programs and strategic effects within OIE and PSYOP mission ...

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How much do qualitative research jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for qualitative research in the United States is $22.22, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $23.80 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Qualitative Researcher, and why are they important?

To thrive as a Qualitative Researcher, you need expertise in research design, data collection methods such as interviews and focus groups, and a background in social sciences or related fields. Familiarity with qualitative data analysis software like NVivo or ATLAS.ti and knowledge of ethical research standards are typically required. Strong analytical thinking, attention to detail, and effective communication help you interpret data and convey findings to diverse audiences. These skills ensure rigorous, insightful research that informs decision-making and advances understanding in various disciplines.

What are some common challenges faced in a Qualitative Research role, and how can they be effectively managed?

A common challenge in qualitative research is recruiting and retaining suitable participants, especially for niche or sensitive topics. Researchers also often face difficulties in ensuring objectivity during data collection and analysis, given the subjective nature of qualitative data. To address these issues, it's helpful to use robust recruitment strategies, maintain clear communication with participants, and employ techniques such as reflexivity and triangulation to minimize bias. Collaborating closely with team members and regularly debriefing can further enhance data quality and researcher well-being.

What is the difference between Qualitative Research vs Quantitative Research?

AspectQualitative ResearchQuantitative Research
Primary FocusExploring perceptions, opinions, and motivationsMeasuring and quantifying data
Data Collection MethodsInterviews, focus groups, observationsSurveys, experiments, statistical analysis
Work EnvironmentResearch firms, marketing agencies, academic settingsMarket research, data analysis firms, academic labs
Required SkillsCommunication, analytical thinking, qualitative analysisStatistical skills, data management, quantitative analysis

Qualitative Research focuses on understanding the 'why' and 'how' behind behaviors through non-numerical data, while Quantitative Research emphasizes numerical data to identify patterns and measure variables. Both roles are essential in research projects but serve different purposes based on the type of data collected and analyzed.

What Are Qualitative Research Jobs?

Qualitative research jobs focus on the collection and analysis of non-numerical data to support market or scientific initiatives. Positions exist in a variety of industries, including finance, consumer goods, and health care. Market research analysts, for example, analyze consumer data to find answers to better understand and predict buying trends. Survey researchers collate and analyze data related to a number of subjects, including politics, lifestyle trends, and education. Opportunities for qualitative researchers exist in government, consulting services, and education.

What is qualitative research?

Qualitative research is a method of inquiry that focuses on understanding human behavior, experiences, and social phenomena through non-numerical data such as interviews, observations, and text analysis. Unlike quantitative research, which seeks to measure and analyze variables numerically, qualitative research explores meanings, concepts, and descriptions to gain deeper insights. Researchers often use open-ended questions and flexible study designs to collect rich, detailed information. This approach is commonly used in social sciences, education, health, and market research to understand complex issues from participants' perspectives.
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Qualitative Research jobs near you
Infographic showing various Qualitative Research job openings in the United States as of July 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $46,222 per year, or $22.2 per hour.
Auditor, Qualitative Research

Auditor, Qualitative Research

Universal Creative

Orlando, FL • On-site

Other

Posted 13 days ago

Job description

Auditor, Qualitative Research

Apply now Job no: 665261
Work type: Seasonal
Location: Orlando
Categories: Marketing & Sales, Orlando - Park Hourly Generic

Job Summary:

Working closely with the Qualitative Field Research team, the Qualitative Research Auditors, while posing as ordinary customers, will visit locations within the UDX Theme Parks or partner businesses that sell UDX goods or services in order to evaluate and report on the quality and knowledge of the products sold, overall customer service metrics, overall cleanliness, and other designated operational criteria. Qualitative Research Auditors will also be responsible for providing timely, descriptive, and comprehensive reports for all auditing and observational requests.

Major Responsibilities:
  • Conduct covert visits to assigned locations, posing as customers or potential customers to evaluate knowledge, quality, customer service, cleanliness, and overall experience.
  • Discreetly record shorthand notes and observations of locations and interactions without breaking character and alerting others that you are conducting an auditing report.
  • Provide detailed, in-the-moment written reports on all assigned locations/criteria, including photo and video documentation as assigned. Log and submit mileage expense reports and retain and submit accurate itemized receipts.
  • Conduct fixed counts/observations of guest behaviors, interactions, or other observable phenomenon. Conduct brief, semi-structured interviews to collect data on topics of interest.
  • Attend and participate in mandatory in-person quarterly training and learning workshops.
  • Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.
  • Perform other duties as assigned.
EDUCATION:

High school degree or GED is required.

EXPERIENCE:

1+ Year: clerical, customer service, data entry, computer experience preferred. Mystery Shop experience a plus; or equivalent combination of education and experience.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & 2026 Universal Studios. All rights reserved. EOE

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Advertised: Jul 14 2026 Eastern Daylight Time
Applications close:

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