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Qualitative Research Jobs (NOW HIRING)

Pfizer

Sr. Manager, CX Research

Groton, CT · On-site

This role leads moderately complex qualitative research, experimentation, and usability studies, manages cross-functional collaborations, and translates colleague insights into actionable product ...

The Pennsylvania State University

Supporting participant recruitment for qualitative research studies. * Participating in fieldwork, including qualitative data collection (interviews, direct and participant observation) on dairy ...

Harkcon

Qualitative Mission Analysis Expert

Virginia, IL · On-site

$120 - $170/hr

Qualitative Mission Analysis Expert Professional DC, US 4 days ago Requisition ID: 1184 Harkcon is ... Keep research focused on mission requirements, capability gaps, operational impacts, and future ...

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How much do qualitative research jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for qualitative research in the United States is $22.22, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $23.80 per hour, depending on experience, location, and employer.

What is qualitative research?

Qualitative research is a method of inquiry that focuses on understanding human behavior, experiences, and social phenomena through non-numerical data such as interviews, observations, and text analysis. Unlike quantitative research, which seeks to measure and analyze variables numerically, qualitative research explores meanings, concepts, and descriptions to gain deeper insights. Researchers often use open-ended questions and flexible study designs to collect rich, detailed information. This approach is commonly used in social sciences, education, health, and market research to understand complex issues from participants' perspectives.

What are qualitative research jobs?

Qualitative research jobs focus on the collection and analysis of non-numerical data to support market or scientific initiatives. Positions exist in a variety of industries, including finance, consumer goods, and health care. Market research analysts, for example, analyze consumer data to find answers to better understand and predict buying trends. Survey researchers collate and analyze data related to a number of subjects, including politics, lifestyle trends, and education. Opportunities for qualitative researchers exist in government, consulting services, and education.

What are the key skills and qualifications needed to thrive as a qualitative researcher, and why are they important?

To thrive as a Qualitative Researcher, you need expertise in research design, data collection methods such as interviews and focus groups, and a background in social sciences or related fields. Familiarity with qualitative data analysis software like NVivo or ATLAS.ti and knowledge of ethical research standards are typically required. Strong analytical thinking, attention to detail, and effective communication help you interpret data and convey findings to diverse audiences. These skills ensure rigorous, insightful research that informs decision-making and advances understanding in various disciplines.

What are some common challenges faced in a qualitative research role, and how can they be effectively managed?

A common challenge in qualitative research is recruiting and retaining suitable participants, especially for niche or sensitive topics. Researchers also often face difficulties in ensuring objectivity during data collection and analysis, given the subjective nature of qualitative data. To address these issues, it's helpful to use robust recruitment strategies, maintain clear communication with participants, and employ techniques such as reflexivity and triangulation to minimize bias. Collaborating closely with team members and regularly debriefing can further enhance data quality and researcher well-being.

What is the difference between Qualitative Research vs Quantitative Research?

AspectQualitative ResearchQuantitative Research
Primary FocusExploring perceptions, opinions, and motivationsMeasuring and quantifying data
Data Collection MethodsInterviews, focus groups, observationsSurveys, experiments, statistical analysis
Work EnvironmentResearch firms, marketing agencies, academic settingsMarket research, data analysis firms, academic labs
Required SkillsCommunication, analytical thinking, qualitative analysisStatistical skills, data management, quantitative analysis

Qualitative Research focuses on understanding the 'why' and 'how' behind behaviors through non-numerical data, while Quantitative Research emphasizes numerical data to identify patterns and measure variables. Both roles are essential in research projects but serve different purposes based on the type of data collected and analyzed.

Is qualitative research a stressful job?

Qualitative research can be stressful due to tight deadlines, the need for detailed analysis, and managing client or stakeholder expectations. However, it often involves collaborative work, flexible schedules, and the use of interview and coding skills, which can help mitigate stress for some professionals.

What does a qualitative researcher do?

A qualitative researcher designs and conducts studies to gather in-depth insights into people's behaviors, motivations, and experiences through methods like interviews, focus groups, and observations. They analyze non-numerical data to identify patterns and themes, often using tools such as coding software, and typically require strong communication and analytical skills. The role is common in market research, social sciences, and user experience fields.

What jobs use qualitative research?

Qualitative research is used in roles such as market research analyst, user experience researcher, social scientist, and product manager. These jobs involve collecting and analyzing non-numerical data like interviews, focus groups, and observations to understand behaviors, motivations, and opinions. Skills in data analysis, communication, and familiarity with research tools are essential in these positions.
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Qualitative Research jobs near you
Infographic showing various Qualitative Research job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 84% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $46,222 per year, or $22.2 per hour.

Youth-Nex Research Professional (Staff Wage)

University of Virginia

Charlottesville, VA • On-site

$17/hr

Part-time

Posted 15 days ago

University Of Virginia rating

7.9

Company rating: 7.9 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

213th of 631 rated colleges and universities

Job description

Youth-Nex, UVA Center to Promote Effective Youth Development, seeks an hourly or wage Research Professional. This position will contribute to a range of tasks, including, but not limited to, provide research support across projects focused on youth mental health, prevention, and educational interventions. The ideal candidate will be able to support projects through video data coding, data management and cleaning, qualitative research activities, curriculum refinement, and other research assistant responsibilities.
This position involves a combination of independent research responsibilities and collaborative work with faculty, research staff, and other project team members. Specific responsibilities may vary based on project needs and timelines.
Key Responsibilities
  • Conduct systematic coding of video-based research data according to established coding protocols.
  • Assist with data cleaning, organization, quality assurance, and preparation of research datasets.
  • Support qualitative data collection, including preparation, organization, and documentation of qualitative research materials.
  • Assist with qualitative data analysis, including coding and organization of qualitative data and participation in consensus or research team discussions as appropriate.
  • Contribute to the refinement and development of research curricula and intervention materials based on project protocols, research findings, and team feedback.
  • Assist with maintaining organized and accurate project records, research materials, and documentation.
  • Support preparation and organization of research data and materials for analysis and project deliverables.
  • Participate in research team meetings and communicate regularly with project staff regarding progress, questions, and challenges.
  • Follow established research protocols and procedures, including requirements related to data security, confidentiality, and research integrity.
  • Complete other research-related tasks as assigned in support of ongoing project activities.

Knowledge and Skills
  • Strong attention to detail and ability to follow established research protocols.
  • Ability to organize, manage, and maintain accurate research data and documentation.
  • Strong communication and collaboration skills.
  • Ability to work independently while seeking guidance when needed.
  • Interest in research related to mental health, education, prevention, or related fields.

Hourly Rate: $17
Anticipated Start Date: Late August 2026
This is a wage position which is not eligible for leave or other benefits and is limited to 1500 hours of work in a year. For more information, refer to the Wage Employment link: http://uvapolicy.virginia.edu/policy/HRM-029 .
To apply, please submit an application online at https://jobs.virginia.edu and attach a current CV/Resume . Search on requisition number: R0086411 .
Internal applicants may search and apply for jobs on the UVA Internal Careers website .
Questions related to the application process may be directed to Keith Johnson, HR Specialist at fkj2t@virginia.edu .
T he University will perform background checks on all new hires prior to employment. This position will also require an Education Verification.
MINIMUM REQUIREMENTS
Education: Bachelor's degree in related field.
Experience: None.
Licensure: None.
PREFERRED REQUIREMENTS:
Experience:
  • Prior experience with research, data coding, data management, or qualitative research.
  • Experience working with video or observational research data.
  • Experience with qualitative data analysis and/or qualitative coding software.
  • Experience developing, reviewing, or refining educational or intervention materials.
  • Experience working on research projects involving children, adolescents, families, educators, or schools.

PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment .

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About University of Virginia

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The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, the University sustains the ideal of developing, through education, leaders who are well-prepared to shape the future of the nation.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Charlottesville, VA, US

Year founded

1819

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