ZipRecruiter

Log In

1

Consumer Research Jobs in Ohio (NOW HIRING)

Sensation Research

Trained Sensory Panelist

Mason, OH · On-site

$17/hr

Sensation Research is a custom Sensory and Consumer research company. We specialize in Product Development guidance for foods, beverages, alcoholic beverages and spirits, pet care, OTC ...

Sensation Research

Trained Sensory Panelist

Mason, OH · On-site

$17/hr

Sensation Research is a custom Sensory and Consumer research company. We specialize in Product Development guidance for foods, beverages, alcoholic beverages and spirits, pet care, OTC ...

Sensation Research

Trained Sensory Panelist

Mason, OH · On-site

$17/hr

Sensation Research is a custom Sensory and Consumer research company. We specialize in Product Development guidance for foods, beverages, alcoholic beverages and spirits, pet care, OTC ...

Sensation Research

Sensory Panel Moderator

Mason, OH · On-site

Sensation Research Sensation Research is a custom Sensory and Consumer research company. We specialize in Product Development guidance for foods, beverages, alcoholic beverages and spirits, pet care ...

Magna

Maintenance Technician - 2nd shift

Lancaster, OH · On-site

$29.78 - $37.33/hr

Our capabilities include market and consumer research; full concept development; design and engineering capabilities; testing, validation and world-class manufacturing. Our award-winning seating ...

Magna

Maintenance Technician - 2nd shift

Lancaster, OH · On-site

$29.78 - $37.33/hr

Our capabilities include market and consumer research; full concept development; design and engineering capabilities; testing, validation and world-class manufacturing. Our award-winning seating ...

Magna

Project Manager

Lancaster, OH · On-site

Our capabilities include market and consumer research; full concept development; design and engineering capabilities; testing, validation and world-class manufacturing. Our award-winning seating ...

Magna

Financial Analyst

Lancaster, OH · On-site

Our capabilities include market and consumer research; full concept development; design and engineering capabilities; testing, validation and world-class manufacturing. Our award-winning seating ...

Magna

Financial Analyst

Lancaster, OH · On-site

Our capabilities include market and consumer research; full concept development; design and engineering capabilities; testing, validation and world-class manufacturing. Our award-winning seating ...

Magna

Assistant Controller

Lancaster, OH · On-site

Our capabilities include market and consumer research; full concept development; design and engineering capabilities; testing, validation and world-class manufacturing. Our award-winning seating ...

Magna

Assistant Controller

Lancaster, OH · On-site

Our capabilities include market and consumer research; full concept development; design and engineering capabilities; testing, validation and world-class manufacturing. Our award-winning seating ...

Sensation Research

Sensory Technician

Mason, OH · On-site

Sensation Research is a custom Sensory and Consumer research company. We specialize in Product Development guidance for foods, beverages, alcoholic beverages and spirits, pet care, OTC ...

Sensation Research

Sensory Technician

Mason, OH · On-site

Sensation Research is a custom Sensory and Consumer research company. We specialize in Product Development guidance for foods, beverages, alcoholic beverages and spirits, pet care, OTC ...

Sensation Research

Sensory Technician

Mason, OH · On-site

Sensation Research is a custom Sensory and Consumer research company. We specialize in Product Development guidance for foods, beverages, alcoholic beverages and spirits, pet care, OTC ...

Magna

Mech, Maintenance

Sheffield, OH · On-site

$22.75 - $29/hr

Our capabilities include market and consumer research; full concept development; design and engineering capabilities; testing, validation and world-class manufacturing. Our award-winning seating ...

Magna

Mech, Maintenance

Sheffield, OH

$22.75 - $29/hr

Our capabilities include market and consumer research; full concept development; design and engineering capabilities; testing, validation and world-class manufacturing. Our award-winning seating ...

next page

Showing results 1-20

All JobsConsumer Research JobsConsumer Research Jobs in Ohio

Consumer Research information

See Ohio salary details

$8

$31

$54

How much do consumer research jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for consumer research in Ohio is $31.79, according to ZipRecruiter salary data. Most workers in this role earn between $18.24 and $43.95 per hour, depending on experience, location, and employer.

What is consumer research?

Consumer research is the process of gathering and analyzing data about consumers' preferences, behaviors, needs, and motivations. It helps businesses understand their target audiences to make informed decisions about product development, marketing strategies, and customer service. Consumer research can involve surveys, focus groups, interviews, and market analysis. The insights gained enable companies to tailor their offerings and improve customer satisfaction.

What are some common challenges faced by professionals in consumer research roles, and how can they be addressed?

Professionals in consumer research often encounter challenges such as obtaining representative samples, interpreting complex data, and keeping pace with rapidly evolving consumer behaviors. Addressing these requires a combination of methodological rigor, ongoing training in data analysis tools, and effective communication with cross-functional teams to ensure insights are actionable. Staying updated on industry trends and regularly engaging with stakeholders also helps consumer researchers provide relevant and timely recommendations.

What is the difference between Consumer Research vs Market Analyst?

AspectConsumer ResearchMarket Analyst
Primary FocusUnderstanding consumer behaviors, preferences, and motivationsAnalyzing market trends, competition, and industry data
Skills & CredentialsResearch methods, data analysis, consumer psychologyData analysis, industry knowledge, economic understanding
Work EnvironmentMarket research firms, consumer goods companies, retailFinancial institutions, consulting firms, corporate strategy

Consumer Research and Market Analyst roles both involve data analysis but differ in focus. Consumer Research centers on understanding consumer behaviors, while Market Analysts examine broader market trends. Both roles require analytical skills and are vital in strategic decision-making within their industries.

What are the key skills and qualifications needed to thrive as a consumer researcher, and why are they important?

To thrive as a Consumer Researcher, you need strong analytical skills, a background in market research or psychology, and experience with data collection and interpretation. Proficiency in statistical software (such as SPSS, SAS, or R), survey platforms, and data visualization tools is typically required. Exceptional communication, critical thinking, and attention to detail help you translate complex data into actionable insights for stakeholders. These skills are crucial for accurately understanding consumer behavior and informing strategic business decisions.
What are popular job titles related to Consumer Research jobs in Ohio? For Consumer Research jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Consumer Research jobs in Ohio look for? The top searched job categories for Consumer Research jobs in Ohio are:
What cities in Ohio are hiring for Consumer Research jobs? Cities in Ohio with the most Consumer Research job openings:
Consumer Research jobs near you
Infographic showing various Consumer Research job openings in Ohio as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $66,113 per year, or $31.8 per hour.

Sr. Manager, Consumer Insights

Bob Evans Foods

New Albany, OH • On-site

Full-time

Re-posted 5 hours ago

Job description

Business Unit Overview
About Bob Evans Farms, Inc.
For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the No. 1-selling refrigerated dinner sides*, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We're also a leading producer and distributor of sausage and egg products including liquid eggs. In addition to our flagship Bob Evans® brand, our product portfolio includes Simply Potatoes®, Egg Beaters® and Owens® Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company. For more information about Bob Evans Farms, Inc., visit www.bobevansgrocery.com.
Responsibilities
The Senior Manager, Consumer Insights serves the important role of representing the voice of our consumers. Through collaborative partnership with Brand Management, R&D, Sales and Senior Leadership this individual will identify growth opportunities and translate insights into measurable business results. The role combines consumer research, analytics, trend analysis, innovation support and strategic planning expertise.
Utilizing a blend of thoughtful and innovative methods, the Senior Manager orchestrates primary research and integrates findings with learning from other sources to support both high-level strategy and tactical decision-making throughout the organization.
  • Provide foresight into consumer behavior that could impact the performance of our food categories in the future.
  • Deepen organizational understanding of today's dinner and breakfast meal occasions, corresponding Jobs to Be Done and meaningful growth opportunities both within our existing portfolio's reach and beyond.
  • Establish close connectivity with 3rd party POS and Panel partners to identify marketplace opportunities on which to capitalize and risks to mitigate.
  • Explore and evaluate new consumer research technologies, methodologies and partners to enhance effectiveness, drive efficiency and enable speed.
  • Design and execute primary research to create and optimize communication content.
  • Drive successful innovation by developing insights-led platforms and concepts that grow our categories and business. Design and execute primary research, and mine and integrate syndicated sources and previous consumer understanding, to provide prioritization and direction for new product innovation, from idea generation to in-market evaluation.
  • Partner with Category Management to maximize insight extraction from our syndicated POS & panel data providers as well as expanded retailer-specific databases and analytics tools.
  • Provide foundational grounding on channel trends and shopper trends, observations, and insights; support sales partners on customer activation with consumer and shopper understanding gleaned from secondary sources and primary research.
  • Create learning plans that build knowledge and insight, leveraging learning from past research and syndicated sources, that focus on answering key business questions. Ensure research adopts the appropriate level of rigor to inform different business decisions and execute within timing and budget expectations.
  • Support a continual learning environment by raising the business team's consumer-centered analytic understanding of their business.
  • Brief external research partners to deliver actionable analyses and recommendations.
  • Provide clear, actionable recommendations and consulting for cross-functional partners to ensure activation of the learning.
  • Ensure appropriate use of findings and recommendations with business partners; offer coaching on how to think about the data when needed.
  • Create new methods or apply traditional methods and datasets in new ways.
  • Present insights to senior leaders in a clear, compelling and data-based business narrative.

Qualifications
Education and Experience:
Education Level:
  • Bachelor's Degree required, with social sciences or business, marketing and statistics background preferred.
  • Advanced degree such as an MBA with marketing or consumer research focus, or an MMR preferred.

Experience:
  • Minimum 10 years of experience in market research with a CPG company or food retailer.

Skills & Abilities:
  • Advanced ability to interpret and apply data to inform a business decision
  • Demonstrated skill in pulling insights from multiple sources and unexpected places to drive breakthrough understanding and action plans
  • Intellectual curiosity and a sense of creativity and exploration
  • Ability to creatively solve problems with available tools & ambiguous information
  • Advanced understanding of different statistical analyses and data manipulation; comfortable working with syndicated data (Nielsen/Circana)
  • Passion for staying up-to-date on insight industry topics and methodologies such as when and how to develop and use AI tools or different segmentation approaches
  • Ability to quickly learn and use new DIY survey tools and dashboards
  • Demonstrated skill in managing external agency partners and ability to drive deliverables with internal partners without formal authority
  • Ability to deliver deep consumer understanding in simple, story-like fashion to empower business decisions, at a level of detail befitting the audience (peers, partners, and senior leaders; 1-to-1, small group and large group settings)
  • Ability to drive and execute a learning agenda in a fluid environment
  • Solid communication and prioritization skills that build productive working relationships with cross-functional and external partners
  • Excellent project management skills and ability to work on multiple projects simultaneously
  • Ability to anticipate work needs and follow through with minimal directions
  • Must possess the ability to always maintain external confidentiality
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

Apply