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Consumer Researcher Jobs (NOW HIRING)

Silgan Dispensing

Consumer Insights Lead

Grandview, MO · On-site

$95K/yr

Lead qualitative and quantitative consumer research projects from design through execution. * Analyze consumer, market, and competitive trends to identify opportunities and risks. * Translate complex ...

Silgan Dispensing

Consumer Insights Lead

Richmond, VA · On-site

$95K/yr

Lead qualitative and quantitative consumer research projects from design through execution. * Analyze consumer, market, and competitive trends to identify opportunities and risks. * Translate complex ...

10Beauty

Consumer Insights Intern

Burlington, MA · On-site

This is a unique opportunity to blend user research, behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll work closely with Product, Engineering, Design ...

Chedraui USA

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert ...

Smart and Final

Analyst, Consumer Insights

Commerce, CA · On-site

$70K - $90K/yr

SUMMARY Responsible for consumer,market and competitive research efforts that will guide marketing initiativesand corporate strategies. The primary focus of this position will be to gain anexpert ...

Snipes

Manager, Consumer Insights

Bensalem, PA · On-site

Manage the company's consumer research agenda across multiple departments including marketing, stores, digital, etc. * Ability to conduct data mining and analysis using customer surveys and ...

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Consumer Researcher information

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$30K

$113.1K

$164.5K

How much do consumer researcher jobs pay per year?

As of Aug 12, 2026, the average yearly pay for consumer researcher in the United States is $113,102.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,000.00 and $154,000.00 per year, depending on experience, location, and employer.

How does a consumer researcher typically collaborate with marketing and product teams?

Consumer Researchers work closely with marketing and product teams to provide actionable insights derived from data on customer preferences, behaviors, and market trends. They often participate in cross-functional meetings, share research findings, and help translate consumer data into strategies for product development and marketing campaigns. Effective communication and teamwork are essential, as the researcher's insights guide decision-making and ensure products or campaigns are aligned with consumer needs. This collaboration can involve presenting reports, leading workshops, and offering recommendations based on both qualitative and quantitative research.

What does a consumer researcher do?

A Consumer Researcher studies the behaviors, preferences, and attitudes of customers to help businesses understand their target audience. They use surveys, interviews, focus groups, and data analysis to gather and interpret information about consumers’ needs and buying habits. The insights gained from their research guide companies in developing products, marketing strategies, and customer experiences. By understanding market trends and consumer motivations, Consumer Researchers help organizations make informed business decisions.

What is the difference between Consumer Researcher vs Market Analyst?

AspectConsumer ResearcherMarket Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often some experience in research methodsBachelor's degree in business, economics, or related field; strong analytical skills
Work EnvironmentResearch firms, marketing departments, or consulting agenciesFinancial institutions, consulting firms, or corporate strategy teams
Employer & Industry UsageUsed to understand consumer behaviors and preferencesUsed to analyze market trends and competitive landscapes

While both roles involve analyzing data to inform business decisions, Consumer Researchers focus on understanding consumer behaviors and preferences, often through surveys and focus groups. Market Analysts examine broader market trends, economic data, and industry performance to guide strategic planning. Both roles require strong analytical skills and research experience but serve different aspects of market understanding.

What are the key skills and qualifications needed to thrive as a consumer researcher?

To thrive as a Consumer Researcher, you need strong analytical skills, market research experience, and a background in statistics or social sciences, often supported by a relevant degree. Familiarity with survey platforms, statistical analysis tools like SPSS or R, and data visualization software is typically required. Excellent communication, curiosity, and attention to detail help distinguish top performers in this field. These skills are crucial for generating actionable insights that drive strategic business decisions and effectively communicate findings to stakeholders.
More about Consumer Researcher jobs
What states have the most Consumer Researcher jobs? States with the most job openings for Consumer Researcher jobs include:
What job categories do people searching Consumer Researcher jobs look for? The top searched job categories for Consumer Researcher jobs are:
Consumer Researcher jobs near you
Infographic showing various Consumer Researcher job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 5% Part Time, and 9% Contract. Highlights an 68% In-person, 5% Hybrid, and 27% Remote job distribution, with an average salary of $113,102 per year, or $54.4 per hour.

Consumer Insights Analyst

Kontoor Brands, Inc.

Greensboro, NC • On-site

Full-time

Posted 7 days ago

Kontoor Brands rating

7.6

Company rating: 7.6 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

15th of 61 rated fashion and textile manufacturers

Job description

Who We Are:
Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.
Job Posting:
Consumer Insights Analyst
This position represents the 'voice of the consumer' and works closely with a variety of business partners (merchandising, marketing, design, retail, DTC) to use research and consumer insight to inform decisions and drive innovation.
Kontoor Brands is looking for someone who is passionate about the consumer. Who will develop research plans, utilize best-in-class methodologies, and analyze and translate data from a variety of sources into insights to help strengthen marketing communications and influence new products.
Responsibilities:
  • Co-manage and/or lead consumer research projects using DIY survey tools and insights community platforms inclusive of planning, executing, reporting, and presenting
  • Works in partnership with research agencies to implement a broad range of research studies and helps translate results into clear, compelling insights that will lead to tangible recommendations.
  • Champions for the consumer, based on objective consumer insights, during appropriate stages in the product and marketing development process.
  • Review and report out on shifts / trends in Harris Poll Syndicated brand health tracking
  • Adhoc analysis using syndicated data sources such as NPD and MRI-Simmons

Ideal Candidate and Work Experience:
  • Ability to synthesize data from all available sources to help address business issues.
  • Experience with managing a range of quantitative and qualitative consumer research such as Brand Health Tracking and Consumer Insights Communities.
  • Ability to design, execute, report, and deliver results using DIY Survey Tools such as Qualtrics.
  • Project management capabilities, motivated self-starter with ability to prioritize.
  • Demonstrated ability to proactively influence decisions through insight.
  • Capable presenter, comfortable in front of senior leadership.
  • Experience in developing and maintaining good working relationships with cross-functional business partners.
  • Comfortable 'flexing' based on shifting business priorities.
  • Strategic thinking capability - can see the big picture and translate to actionable recommendations.
  • Working familiarity with syndicated data sources, preferably NPD and MRI-Simmons.
  • 3+ years of work experience in a consumer insights or marketing research role preferred.
  • Experience partnering across multiple business functions including merchandising, sales, product development, Ecom, Retail, and marketing.

Education and Additional Skills:
  • Bachelor's or Graduate degree in Business, Marketing, Marketing Research, Psychology, or similar/related field.
  • Working knowledge of various quantitative and qualitative research techniques.
  • Strategic mindset with ability to analyze data and research results and deliver insights and actionable recommendations.
  • Solid written and oral communication skills, with an eye for detail.
  • Demonstrate strong project management and organizational skills to manage multiple projects independently.
  • Advanced proficiency with Microsoft Excel, PowerPoint, Word.

Leadership Competencies Expected for this Role:
Emerging Leader
Global Agility - Open to diverse views, adapts to new ways of working
Purposeful Integrity - Demonstrates ethical behavior, follows through on commitments
Strategic Foresight - Understands team goals, asks strategic questions
Customer Centric Innovation - Suggests improvements from customer feedback, tries new methods
Urgency for Impact - Act quickly and take ownership of outcomes
Bold Accountability - Own your work and deliver consistently strong results
Empowered Collaboration - Share ideas, listens well, collaborates with peers
Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.
When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.
We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.

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