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Consumer Insight Research Jobs (NOW HIRING)

SpaceX

Consumer Insights Lead (Starlink)

Bastrop, TX · On-site

As Consumer Insights Lead, known internally as a Product Growth Lead, you will leverage deep ... This is a hybrid role that sits at the intersection of consumer research, growth experimentation, A ...

INCPG

Consumer Insights Manager

New York, NY

Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive ...

El Pollo Loco

Consumer Insights Manager

Costa Mesa, CA · On-site

$109K - $125K/yr

Manage external research suppliers including RFPs and SOWs * Use discretion and judgment on matters of significance to develop and present comprehensive reports and presentations on consumer insights ...

INCPG

Consumer Insights Manager

Cincinnati, OH · On-site

Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive ...

INCPG

Consumer Insights Manager

Chicago, IL

Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive ...

INCPG

Consumer Insights Manager

Cincinnati, OH · On-site

... research initiatives including consumer segmentation, surveys, focus groups, channel feedback ... insight into strategic recommendations and storytelling; present findings to senior leadership ...

titans

Manager, Consumer Insights

Saint Thomas, ND · On-site

The Manager of Consumer Insights will report to the Vice President of Marketing - Advertising & Analytics and will be responsible for conducting market research as well as analyzing fan and customer ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Lead external research partners and platforms, ensuring strong methodologies, high data quality ...

Stand Together

Consumer Insights Manager

Arlington, VA · On-site

This is an opportunity for an experienced researcher who thrives at the intersection of strategy, analytics, ideal for someone who is intellectually curious and motivated to apply consumer insights ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

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Consumer Insight Research jobs near you
Infographic showing various Consumer Insight Research job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 87% Full Time, 11% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.
Consumer Insights Lead (Starlink)

Consumer Insights Lead (Starlink)

SpaceX

Bastrop, TX • On-site

Full-time

Posted 9 days ago

SpaceX rating

8.7

Company rating: 8.7 out of 10

Based on 143 frontline employees who took The Breakroom Quiz

13th of 59 rated aerospace companies

Job description

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.
CONSUMER INSIGHTS LEAD (STARLINK)
Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet and providing a world-class digital experience for every customer.
As Consumer Insights Lead, known internally as a Product Growth Lead, you will leverage deep consumer insights and rigorous experimentation to drive measurable improvements in key metrics across how customers discover, evaluate, purchase, and activate Starlink service. In this role, you will own the end-to-end consumer understanding of the Starlink.com purchase journey as well as the associated conversion metrics. You will lead a robust consumer insights program (qualitative and quantitative) to uncover customer needs, motivations, barriers, and decision-making processes, then translate those insights into high-impact A/B tests, experimentation, website optimizations, content, and funnel improvements. Your work will directly own and improve critical acquisition, conversion, activation, and revenue metrics globally. This is a hybrid role that sits at the intersection of consumer research, growth experimentation, A/B testing, and e-commerce optimization. You will be the champion for the customer's voice in all decisions related to the Starlink.com experience.
RESPONSIBILITIES:
  • Lead the consumer insights program for Starlink's direct-to-consumer business - designing and executing research programs (surveys, in-depth interviews, focus groups, usability tests) to uncover actionable insights about target audiences.
  • Develop rich, evolving customer personas, journey maps, and behavioral segmentation frameworks that serve as the foundation for all growth, marketing, product, and experience decisions.
  • Use customer insights to identify friction points and opportunities, then drive measurable improvements through A/B testing, personalization, messaging, content, and UX changes.
  • Own Starlink.com conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows (e.g. including website optimizations, personalized content, messaging, and e-commerce enhancements.)
  • Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into target audiences' needs, pain points, and behaviors; develop and maintain detailed customer personas for segmentation and journey mapping
  • Build and execute a high-velocity A/B testing and experimentation roadmap (e.g., persona-driven campaigns, SEO content, new channels) grounded in customer insights - from hypothesis development through test design, execution, statistical analysis, and scaling.
  • Partner closely with Product, Design, Engineering, Marketing, and Operations to translate consumer insights into improved landing pages, pre-purchase education content, checkout flows, and post-purchase activation experiences.
  • Build and maintain customer testing groups and research programs to incorporate direct customer feedback into product and funnel decisions
  • Create and maintain dashboards (SQL + visualization tools) that connect behavioral data with qualitative insights to guide prioritization and measure impact. Communicate insights with clarity and influence - delivering compelling presentations and storytelling to executives and cross-functional teams.

BASIC QUALIFICATIONS:
  • Bachelor's degree 1+ years of cumulative work/internship experience in consumer insights, market research, growth experimentation, A/B testing, and driving conversion metrics

PREFERRED SKILLS & EXPERIENCE:
  • 3+ year of hands-on experience leading consumer research and insights programs (experience in consumer tech, e-commerce, or subscription businesses strongly preferred)
  • Demonstrated success running and analyzing large-scale A/B tests and experiments
  • Advanced SQL skills and experience building funnel dashboards; Python experience is a plus
  • Proven success and expert in funnel optimization, checkout improvement, and subscription growth 1+ years in early and growth stage startups working with lean teams
  • Distinctive business judgment and communication skills
  • Excellent project management, problem solving and analysis skills
  • Excellent storyteller with strong written and verbal communication skills - able to influence executives and cross-functional partners
  • Technical background or experience working closely with engineering/design teams on web product development
  • Experience working in early-to-growth stage environments with lean teams

ADDITIONAL REQUIREMENTS:
  • Must be available to work extended hours and weekends as needed Willingness to travel to customer sites, other SpaceX locations, and events as needed

Pay range:
Consumer Insights Lead: $95,000.00 - $120,000.00/per year
Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.
ITAR REQUIREMENTS:
  • To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.

SpaceX is an Equal Opportunity Employer; employment with SpaceX is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
Applicants wishing to view a copy of SpaceX's Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should reach out to EEOCompliance@spacex.com.

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