... Consumer Insight Market Research) Location: 5 days per week onsite in Bergen County, NJ *Candidates must have experience setting up panels/focus groups, conducting quantitative/qualitative research ...
... Consumer Insight Market Research) Location: 5 days per week onsite in Bergen County, NJ *Candidates must have experience setting up panels/focus groups, conducting quantitative/qualitative research ...
With your deep expertise in quantitative and qualitative research, behavior science and design ... You'll be the driving force behind applying meaningful, best-in-class consumer insights to create ...
With your deep expertise in quantitative and qualitative research, behavior science and design ... You'll be the driving force behind applying meaningful, best-in-class consumer insights to create ...
Identify and prioritize the highest-impact title research opportunities, especially in early development and screening phases * Translate consumer insight into clear, actionable guidance that shapes ...
Identify and prioritize the highest-impact title research opportunities, especially in early development and screening phases * Translate consumer insight into clear, actionable guidance that shapes ...
Identify and prioritize the highest-impact title research opportunities, especially in early development and screening phases * Translate consumer insight into clear, actionable guidance that shapes ...
Identify and prioritize the highest-impact title research opportunities, especially in early development and screening phases * Translate consumer insight into clear, actionable guidance that shapes ...
Identify and prioritize the highest-impact title research opportunities, especially in early development and screening phases * Translate consumer insight into clear, actionable guidance that shapes ...
Identify and prioritize the highest-impact title research opportunities, especially in early development and screening phases * Translate consumer insight into clear, actionable guidance that shapes ...
... research opportunities, especially in early development and screening phases Translate consumer insight into clear, actionable guidance that shapes both creative choices and commercial outcomes ...
... research opportunities, especially in early development and screening phases Translate consumer insight into clear, actionable guidance that shapes both creative choices and commercial outcomes ...
Sr Manager Consumer Insights
Chicago, IL · On-site
Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...
Sr Manager Consumer Insights
Chicago, IL · On-site
Research and insights expertise: * Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading ...
Associate Manager - Consumer Insights
Dublin, OH · On-site
$81K - $138K/yr
Research programs include, but not limited to, leading in-depth qualitative consumer discussions ... insights but to guide and influence the cross-functional organization in developing business ...
Associate Manager - Consumer Insights
Dublin, OH · On-site
$81K - $138K/yr
Research programs include, but not limited to, leading in-depth qualitative consumer discussions ... insights but to guide and influence the cross-functional organization in developing business ...
Associate Manager - Consumer Insights
Dublin, OH · On-site
$81K - $138K/yr
Research programs include, but not limited to, leading in-depth qualitative consumer discussions ... insights but to guide and influence the cross-functional organization in developing business ...
Associate Manager - Consumer Insights
Dublin, OH · On-site
$81K - $138K/yr
Research programs include, but not limited to, leading in-depth qualitative consumer discussions ... insights but to guide and influence the cross-functional organization in developing business ...
Sr. Manager, Consumer Insights, Foresight & UX
Brea, CA · On-site
$110K - $140K/yr
This is not a tracking research role -- it is a discovery and problem-framing role. Key ... years in consumer insights, UX research, or innovation strategy * Experience designing and ...
Quick apply
Sr. Manager, Consumer Insights, Foresight & UX
Brea, CA · On-site
$110K - $140K/yr
This is not a tracking research role -- it is a discovery and problem-framing role. Key ... years in consumer insights, UX research, or innovation strategy * Experience designing and ...
Associate Manager - Consumer Insights
Dublin, OH · On-site
$81K - $138K/yr
Research programs include, but not limited to, leading in-depth qualitative consumer discussions ... insights but to guide and influence the cross-functional organization in developing business ...
Associate Manager - Consumer Insights
Dublin, OH · On-site
$81K - $138K/yr
Research programs include, but not limited to, leading in-depth qualitative consumer discussions ... insights but to guide and influence the cross-functional organization in developing business ...
Do you have experience in Consumer Insights, Market Research, and Competitive Intelligence? Do you have a passion for video games? If so, you may just be a fit for our Consumer Insights Manager ...
Do you have experience in Consumer Insights, Market Research, and Competitive Intelligence? Do you have a passion for video games? If so, you may just be a fit for our Consumer Insights Manager ...
... Insight (audience segmentation, online communities, consumer behavior, experience research, etc.), ensuring all work is directly tied to measurable business outcomes. The role oversees end-to-end ...
... Insight (audience segmentation, online communities, consumer behavior, experience research, etc.), ensuring all work is directly tied to measurable business outcomes. The role oversees end-to-end ...
Senior Manager Consumer Insights
Lake Forest, IL · On-site
$127K - $185K/yr
The role will provide consumer insight leadership and coordination of all consumer research projects in collaboration with the Business Units SVPs and their teams. We embrace and accept individual ...
Senior Manager Consumer Insights
Lake Forest, IL · On-site
$127K - $185K/yr
The role will provide consumer insight leadership and coordination of all consumer research projects in collaboration with the Business Units SVPs and their teams. We embrace and accept individual ...
Senior Manager Consumer Insights
$127K - $185K/yr
The role will provide consumer insight leadership and coordination of all consumer research projects in collaboration with the Business Units SVPs and their teams. We embrace and accept individual ...
Senior Manager Consumer Insights
$127K - $185K/yr
The role will provide consumer insight leadership and coordination of all consumer research projects in collaboration with the Business Units SVPs and their teams. We embrace and accept individual ...
... Insight (audience segmentation, online communities, consumer behavior, experience research, etc.), ensuring all work is directly tied to measurable business outcomes. The role oversees end-to-end ...
... Insight (audience segmentation, online communities, consumer behavior, experience research, etc.), ensuring all work is directly tied to measurable business outcomes. The role oversees end-to-end ...
Senior Manager Consumer Insights
$127K - $185K/yr
The role will provide consumer insight leadership and coordination of all consumer research projects in collaboration with the Business Units SVPs and their teams. We embrace and accept individual ...
Senior Manager Consumer Insights
$127K - $185K/yr
The role will provide consumer insight leadership and coordination of all consumer research projects in collaboration with the Business Units SVPs and their teams. We embrace and accept individual ...
Senior Manager Consumer Insights
Lake Forest, IL · On-site
$127K - $185K/yr
The role will provide consumer insight leadership and coordination of all consumer research projects in collaboration with the Business Units SVPs and their teams. We embrace and accept individual ...
Senior Manager Consumer Insights
Lake Forest, IL · On-site
$127K - $185K/yr
The role will provide consumer insight leadership and coordination of all consumer research projects in collaboration with the Business Units SVPs and their teams. We embrace and accept individual ...
... insight storytelling. You'll lead the customer feedback ecosystem, manage a team of insights ... Stay current on emerging research methodologies, tools, and consumer trends. What You Bring
... insight storytelling. You'll lead the customer feedback ecosystem, manage a team of insights ... Stay current on emerging research methodologies, tools, and consumer trends. What You Bring
Manager, Consumer Insights - OM/Meats
Chicago, IL · On-site
$104K - $130K/yr
Demonstrating understanding of the consumer, research methodologies/techniques, standard processes ... High degree of intellectual curiosity and creative insight, coupled with a drive for actionable ...
Manager, Consumer Insights - OM/Meats
Chicago, IL · On-site
$104K - $130K/yr
Demonstrating understanding of the consumer, research methodologies/techniques, standard processes ... High degree of intellectual curiosity and creative insight, coupled with a drive for actionable ...
Consumer Insight Research information
What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?
To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.
What is the difference between Consumer Insight Research vs Consumer Data Analyst?
| Aspect | Consumer Insight Research | Consumer Data Analyst |
|---|---|---|
| Primary Focus | Understanding consumer behaviors, motivations, and preferences to inform marketing strategies | Analyzing consumer data sets to identify trends and patterns for business decision-making |
| Skills & Tools | Qualitative research, survey design, focus groups, consumer psychology | Data analysis, statistical tools, Excel, SQL, data visualization |
| Work Environment | Market research firms, marketing departments, consulting agencies | Corporate, marketing agencies, data firms |
| Common Tasks | Conducting interviews, focus groups, consumer segmentation | Data mining, reporting, trend analysis |
While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.
How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?
Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.
What is consumer insight research?
Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
More about Consumer Insight Research jobs
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What states have the most Consumer Insight Research jobs? States with the most job openings for Consumer Insight Research jobs include:
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Other
Posted 14 days ago
Job description
CIMR Consumer Insights Analyst (Consumer Insight Market Research)
Location: 5 days per week onsite in Bergen County, NJ
*Candidates must have experience setting up panels/focus groups, conducting quantitative/qualitative research, making data recommendations to clients, and working in a flavors/fragrance company.
Our client, a leading global flavor & fragrance company, is seeking a Consumer Insights Analyst to join their team!
Essential Job Functions:
- Self-starter with the ability to think creatively while also executing with strong attention to detail
- Some knowledge of quantitative techniques (survey design, questionnaire development, data analysis) and foundational qualitative methodologies
- Ability to identify consumer unmet needs and translate them into opportunities
- Curiosity to explore and adopt new, agile methodologies (e.g., social listening, AI tools) to expand capabilities and continuously improve approaches
- Support and help lead future-forward innovation initiatives, including development, management and exploratory qualitative research
- Leveraging different platforms (e.g., TikTok, Instagram) to identify trends and translate them into actionable insights and reports
- Develop, manage, and maintain future-forward consumer panels
Core Research Executions & Operations
- Support end-to-end execution of research studies, including:
- Preparation of products and materials for testing (e.g., CLTs, HUTs, concept tests)
- Survey programming, data entry, and platform management (e.g., Qualtrics, Toluna)
- Fieldwork coordination and logistics
- Run and manage small-scale quantitative and qualitative studies, ensuring quality and accuracy in execution
- Perform data cleaning, validation, and basic analysis, ensuring data integrity before deeper insights are developed
- Assist in coding qualitative responses and synthesizing findings
- Support senior team members in fragrance testing methodologies (CLTs, HUTs, sensory evaluations) and learn best practices through hands-on involvement
Insights Development & Reporting
- Translate data (quantitative, qualitative, and social listening) into clear, actionable insights and recommendations
- Develop reports and presentations for internal and external stakeholders, with increasing ownership over time
- Support the CI team across projects as needed, including survey creation, analysis, and reporting
Collaboration & Mindset
- Demonstrate agility and curiosity, with the ability to manage multiple projects across categories with a strong sense of urgency
- Passion for fragrances and interest in home and personal care categories
- Foster collaboration with cross-functional teams (Marketing, R&D, Sales), contributing to a strong team environment
- Balance innovation thinking with operational excellence, recognizing that strong execution is critical to delivering impactful insights
Skills
- Working knowledge of marketing research methodologies and platforms (e.g., Qualtrics, Toluna)
- Strong organizational skills and attention to detail, particularly in managing data and research logistics
- Ability to communicate clearly and effectively, both verbally and in written reports
- Emerging ability to translate insights into actionable recommendations
- Ability to design and support qualitative research to complement quantitative programs
- Comfortable working with data sets (Excel, etc.)
Educational Qualifications & Competencies
- BS in relevant fields (Consumer Insights, Marketing, Psychology, Neuroscience, Sociology, Analytics required; MS preferred)
- Proficiency in Microsoft Office (Excel, PowerPoint required)
- Familiarity with statistical software (SPSS, SAS, or similar) is a plus
- Curiosity and ability to learn new tools and platforms quickly
- Preferred: ~3 years of experience in consumer insights or related field
- Experience with panel management and/or social listening is a plus
About Coda Search & Staffing
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Since its inception, our founder’s mission has been to build a firm that runs on transparency, honesty and the highest degree of integrity. What started in a windowless office space with just two employees is now consistently ranked as one of the top 25 Largest Executive Search Firms in the NYC area by Crain’s. If you ask a Coda team member what their favorite part about working for Coda, you will most likely hear mentions of our hard-working, fun and dynamic team of experts.
Industry
Recruiting and staffing services
Company size
51 - 200 Employees
Headquarters location
New York City, NY, US
Year founded
2011