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Consumer Insight Research Jobs (NOW HIRING)

Tatcha

Manager, Consumer Insights

San Francisco, CA · On-site

$100K - $115K/yr

... in insight and designed to drive meaningful growth. Key Responsibilities Consumer & Market Research * Lead the execution of custom quantitative and qualitative research studies to uncover consumer ...

General Motors

Sr. Consumer Insight Analyst

Warren, MI · On-site

$82K - $109K/yr

Research Collaboration: Partner across GM Global Customer Research to identify knowledge gaps and shape additional research. * Process Understanding: Build understanding of the global vehicle ...

Yum! Brands

Associate Manager, Consumer Insights

Plano, TX · Hybrid

$99K - $105K/yr

Bachelor's Degree with a minimum of 5 years of consumer insights experience, preferably in CPG or ... Familiarity with DIY research tools such as Qualtrics, Zappi, or Suzy is essential. * Solid ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Lead external research partners and platforms, ensuring strong methodologies, high data quality ...

Stand Together

Consumer Insights Manager

Arlington, VA · On-site

This is an opportunity for an experienced researcher who thrives at the intersection of strategy, analytics, ideal for someone who is intellectually curious and motivated to apply consumer insights ...

Crocs

Consumer & Brand Insights Manager

Broomfield, CO · On-site

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Lead external research partners and platforms, ensuring strong methodologies, high data quality ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Lead external research partners and platforms, ensuring strong methodologies, high data quality ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to ... Work closely with Brand and R&D to identify new product opportunities and validate/recommend ...

Stand Together

Consumer Insights Manager

Arlington, VA · On-site

This is an opportunity for an experienced researcher who thrives at the intersection of strategy, analytics, ideal for someone who is intellectually curious and motivated to apply consumer insights ...

Welch's

Manager of Consumer Insights

Waltham, MA · On-site

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to ... Work closely with Brand and R&D to identify new product opportunities and validate/recommend ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
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Consumer Insight Research jobs near you
Infographic showing various Consumer Insight Research job openings in the United States as of June 2026, with employment types broken down into 2% As Needed, 64% Full Time, 30% Part Time, 2% Temporary, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.
Manager, Consumer Insights

Manager, Consumer Insights

Tatcha

San Francisco, CA • On-site

$100K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Job description

Who We Are
Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"-an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
Job Summary
In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth and build strong client relationships.
You will serve as a bridge between consumer data and strategy, translating findings into clear frameworks for marketing, innovation, and commercial teams. Your ability to identify what truly matters from the data will help ensure that business decisions are grounded in insight and designed to drive meaningful growth.
Key Responsibilities
Consumer & Market Research
  • Lead the execution of custom quantitative and qualitative research studies to uncover consumer needs, validate hypotheses, test concepts and claims, and identify whitespace opportunities
  • Manage end-to-end research projects, including methodology development, survey design, vendor management, analysis, and synthesis of findings into actionable recommendations
  • Identify emerging consumer, category, and cultural trends to help inform innovation, messaging, and future growth opportunities
  • Leverage syndicated research, social listening, panel data, and primary research to identify evolving consumer behaviors and unmet needs
  • Support the development of consumer segmentation, journey mapping, and audience understanding initiative

Insights & Business Strategy
  • Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding
  • Translate complex consumer data into clear insights and recommendations that support marketing, innovation, and commercial decision-making
  • Identify the "so what" behind the data and communicate findings in a clear, concise, and actionable way to cross-functional stakeholders
  • Apply insights to support decisions around positioning, messaging, targeting, product launches, and campaign strategy
  • Develop presentations, dashboards, and reporting tools that help make consumer insights accessible and actionable across teams
  • Support strategic growth initiatives by uncovering opportunities to strengthen acquisition, retention, and consumer engagement

Measurement & Analytics
  • Monitor brand health, consumer sentiment, and performance metrics to identify opportunities, risks, and shifts in consumer behavior
  • Support the development of KPI frameworks and measurement plans tied to marketing and business objectives
  • Partner with analytics and external partners to help interpret MMM, attribution, and performance measurement outputs
  • Help connect consumer insights to measurable business and marketing outcomes

Qualifications
  • 6+ years of experience managing performance marketing channels. Experience in beauty or luxury a plus - passion for beauty a must
  • Experience conducting custom research studies including concept, claims, and message testing
  • Experience with social listening and trend identification tools such as Brandwatch, Synthesio, or Meltwater
  • Familiarity with brand health tracking, purchase panel data, and syndicated research tools
  • Comfortable presenting insights and recommendations to cross-functional stakeholders and senior leadership
  • Strong project management skills with experience managing external research vendors and agency partners
  • Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week

The Details
The expected base salary range for this position is $100,000 to $115,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.
This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1
Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.
Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.
Equal Opportunity Employer/Protected Veterans/Individuals with Disability.
Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com.
Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.

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