We are seeking a Research and Insights Manager to advance how Purpose Brands understands its ... Monitor brand and category performance over time, surfacing shifts in consumer behavior ...
New
We are seeking a Research and Insights Manager to advance how Purpose Brands understands its ... Monitor brand and category performance over time, surfacing shifts in consumer behavior ...
New
Brand Design Principal
Maplewood, MN · On-site
Consumer Insight and Research * Champion consumer centricity; translate ethnographic research, segmentation, and behavioral insights into actionable design strategies. * Partner with Insights teams ...
Brand Design Principal
Maplewood, MN · On-site
Consumer Insight and Research * Champion consumer centricity; translate ethnographic research, segmentation, and behavioral insights into actionable design strategies. * Partner with Insights teams ...
Brand Design Principal
Maplewood, MN · On-site
Consumer Insight and Research * Champion consumer centricity; translate ethnographic research, segmentation, and behavioral insights into actionable design strategies. * Partner with Insights teams ...
Brand Design Principal
Maplewood, MN · On-site
Consumer Insight and Research * Champion consumer centricity; translate ethnographic research, segmentation, and behavioral insights into actionable design strategies. * Partner with Insights teams ...
Market Research Strategist
Minneapolis, MN · On-site
... consumer interviews, overseeing recruitment, developing discussion guides and questionnaires, programming surveys, analyzing data, creating insights reports and socializing research across the ...
Market Research Strategist
Minneapolis, MN · On-site
... consumer interviews, overseeing recruitment, developing discussion guides and questionnaires, programming surveys, analyzing data, creating insights reports and socializing research across the ...
Market Research Strategist
Minneapolis, MN · On-site +1
$90K - $115K/yr
... consumer interviews, overseeing recruitment, developing discussion guides and questionnaires, programming surveys, analyzing data, creating insights reports and socializing research across the ...
Market Research Strategist
Minneapolis, MN · On-site +1
$90K - $115K/yr
... consumer interviews, overseeing recruitment, developing discussion guides and questionnaires, programming surveys, analyzing data, creating insights reports and socializing research across the ...
Brand Strategy Manager
Arden Hills, MN · Hybrid
$123K - $185K/yr
Uncover unique points of empathy and insights that can create growth for businesses and marketing. Help our internal teams think differently about their consumer/customer. * Research: In partnership ...
Brand Strategy Manager
Arden Hills, MN · Hybrid
$123K - $185K/yr
Uncover unique points of empathy and insights that can create growth for businesses and marketing. Help our internal teams think differently about their consumer/customer. * Research: In partnership ...
Brand Strategy Manager
Arden Hills, MN · Hybrid
$123K - $185K/yr
Uncover unique points of empathy and insights that can create growth for businesses and marketing. Help our internal teams think differently about their consumer/customer. * Research: In partnership ...
Brand Strategy Manager
Arden Hills, MN · Hybrid
$123K - $185K/yr
Uncover unique points of empathy and insights that can create growth for businesses and marketing. Help our internal teams think differently about their consumer/customer. * Research: In partnership ...
Brand Strategy Manager
Arden Hills, MN · Hybrid
$123K - $185K/yr
Uncover unique points of empathy and insights that can create growth for businesses and marketing. Help our internal teams think differently about their consumer/customer. * Research: In partnership ...
Brand Strategy Manager
Arden Hills, MN · Hybrid
$123K - $185K/yr
Uncover unique points of empathy and insights that can create growth for businesses and marketing. Help our internal teams think differently about their consumer/customer. * Research: In partnership ...
Research Intern
Minneapolis, MN · On-site
Research Intern Deft Research Minneapolis, MN About Deft Research Deft Research is the leading resource for timely, reliable health insurance consumer insights and market information. For over 18 ...
Research Intern
Minneapolis, MN · On-site
Research Intern Deft Research Minneapolis, MN About Deft Research Deft Research is the leading resource for timely, reliable health insurance consumer insights and market information. For over 18 ...
Research Intern
Minneapolis, MN · On-site
Research Intern Deft Research Minneapolis, MN About Deft Research Deft Research is the leading resource for timely, reliable health insurance consumer insights and market information. For over 18 ...
Research Intern
Minneapolis, MN · On-site
Research Intern Deft Research Minneapolis, MN About Deft Research Deft Research is the leading resource for timely, reliable health insurance consumer insights and market information. For over 18 ...
Consumer Marketing Manager
Minneapolis, MN · On-site
Analyze the competitive landscape and consumer trends to inform strategic decisions, deriving insights from market research, collaboration and event execution * Lead the development of consumer ...
Consumer Marketing Manager
Minneapolis, MN · On-site
Analyze the competitive landscape and consumer trends to inform strategic decisions, deriving insights from market research, collaboration and event execution * Lead the development of consumer ...
Consumer Insights Analyst
Albert Lea, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Albert Lea, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Minneapolis, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Minneapolis, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Nevis, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Nevis, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Dover, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Dover, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Browns Valley, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Browns Valley, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Saint Cloud, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Saint Cloud, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Saint Vincent, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Saint Vincent, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Lutsen, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Lutsen, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Burnsville, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Burnsville, MN · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insight Research information
What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?
To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.
What is the difference between Consumer Insight Research vs Consumer Data Analyst?
| Aspect | Consumer Insight Research | Consumer Data Analyst |
|---|---|---|
| Primary Focus | Understanding consumer behaviors, motivations, and preferences to inform marketing strategies | Analyzing consumer data sets to identify trends and patterns for business decision-making |
| Skills & Tools | Qualitative research, survey design, focus groups, consumer psychology | Data analysis, statistical tools, Excel, SQL, data visualization |
| Work Environment | Market research firms, marketing departments, consulting agencies | Corporate, marketing agencies, data firms |
| Common Tasks | Conducting interviews, focus groups, consumer segmentation | Data mining, reporting, trend analysis |
While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.
How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?
Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.
What is consumer insight research?
Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Minnesota? For Consumer Insight Research jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Minnesota look for? The top searched job categories for Consumer Insight Research jobs in Minnesota are:
What cities in Minnesota are hiring for Consumer Insight Research jobs? Cities in Minnesota with the most Consumer Insight Research job openings:
Full-time
Medical, Dental, Vision, Life, Retirement
Posted 2 days ago
New
Job description
We are seeking a Research and Insights Manager to advance how Purpose Brands understands its customers, categories, and long-term growth opportunities. This is a hands-on market research role that will serve as the primary insights partner for our emerging brands-The Bar Method and Waxing the City-while also providing ad-hoc research support on our flagship brands, Orangetheory Fitness and Anytime Fitness. You will design, execute, and translate primary and secondary research to guide brand, audience, product, and market strategy across a multi-brand portfolio.
You will act as a true full-stack researcher: scoping business questions with stakeholders, choosing the right methodology, and personally executing projects-from survey design and analysis to moderating qualitative sessions. You will act as a strategic consultant to marketing, product, and operations teams, monitoring brand health, sizing opportunities, and keeping a pulse on category and competitive trends.
Success requires strong analytical rigor across both qualitative and quantitative methods, sound judgment, and the ability to translate complex findings into clear, practical guidance for leaders across the organization.
You will act as a true full-stack researcher: scoping business questions with stakeholders, choosing the right methodology, and personally executing projects-from survey design and analysis to moderating qualitative sessions. You will act as a strategic consultant to marketing, product, and operations teams, monitoring brand health, sizing opportunities, and keeping a pulse on category and competitive trends.
Success requires strong analytical rigor across both qualitative and quantitative methods, sound judgment, and the ability to translate complex findings into clear, practical guidance for leaders across the organization.
Purpose/Impact: (Duties & Essential Functions)
Serve as the primary insights partner for The Bar Method and Waxing the City, supporting audience understanding, brand performance, positioning, and market dynamics; provide ad-hoc research partnership on Orangetheory and Anytime Fitness projects as needed.
Lead the scoping, design, and execution of market research across the portfolio-ad hoc, foundational, syndicated, brand tracking, and partner-led studies.
Design and field quantitative research (segmentation, brand health, concept and message testing, pricing, U&A) and translate results into actionable recommendations.
Plan and personally moderate qualitative research, including focus groups and in-depth interviews (IDIs), synthesizing findings into clear narratives for stakeholders.
Analyze and synthesize third-party and syndicated research to identify category trends, white space, and brand-specific opportunities that inform product, marketing, and market strategy.
Monitor brand and category performance over time, surfacing shifts in consumer behavior, competitive activity, and market conditions that carry strategic implications.
Manage external research vendors and partners, scoping, budgeting, and quality control, to extend the team's capacity across multiple brands.
Translate insights into compelling deliverables and presentations that drive decisions among marketing, product, operations, and franchise leadership.
Partner cross-functionally to embed a consistent, evidence-based approach to understanding consumers across the brand portfolio.
Strengths and Background
Bachelor's degree in Business, Marketing, Market Research, Social Sciences, Statistics, or a related field.
5+ years of experience in market research or consumer insights, on either the client or agency/supplier side.
Proficiency in both qualitative and quantitative research methods, with the ability to select and apply the right approach to a given business question.
Hands-on qualitative experience, ideally including moderating focus groups and/or conducting in-depth interviews (IDIs), along with discussion guide design and synthesis.
Strong quantitative skills, including survey design, questionnaire logic, and the ability to conduct advanced statistical analyses (e.g., regression, correlation, significance testing) and turn data into clear, actionable insights.
Experience managing external research vendors and partners, including scoping and budget oversight.
Excellent communication, storytelling, and presentation skills, with a proven ability to translate research into strategic action for non-technical audiences.
Demonstrated success supporting cross-functional initiatives in complex or multi-brand organizations.
Highly organized, with strong project management skills and the ability to juggle multiple brands and studies simultaneously.
Experience in fitness, hospitality, franchising, retail, or other multi-brand/consumer organizations is a plus.
Preferred Strengths and Background
Familiarity with survey platforms (e.g., Qualtrics, SurveyMonkey) and syndicated/third-party research sources (e.g., Mintel, YouGov, Numerator, or similar).
Experience with statistical or analysis tools such as SPSS, R, Python, or Excel-based analysis.
Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI).
Familiarity with brand health tracking, segmentation, and customer journey frameworks.
Comfort working across brands at different stages of maturity, from emerging concepts to established franchises.
Why Join Us
Shape strategy across a diverse portfolio of consumer brands-from boutique fitness to personal care-with real ownership of the research agenda.
Own end-to-end research on emerging brands where your insights directly influence growth decisions.
Collaborate with passionate teams across multiple brands and functions.
Drive meaningful change through consumer insights and evidence-based strategy.
Work in a culture that values collaboration, growth, and customer obsession.
Salary Range: $95k - $110k
What's in it for you?
We offer a competitive salary along with exceptional benefits such as:
- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Flexible Friday's between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities
- Team Building, Employee Engagement Activities & so much more
WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:
- Remote optional: Fridays
- On-site days: Mondays, Tuesdays, Wednesdays and Thursdays
DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.