1

Consumer Insight Research Jobs in Minnesota (NOW HIRING)

Advertising Agent

Minneapolis, MN · On-site

$55K - $59K/yr

Conduct market research to identify opportunities and consumer insights. * Manage and monitor advertising campaigns to ensure performance goals are met. * Collaborate with internal teams to align ...

Creative Strategist

Minneapolis, MN · On-site

$93K - $121K/yr

We offer Sales, Account Management, Category Management, Consumer Research, Business Insights, Creative Strategy + Experience and Retail Services support for numerous brands at Target. Our team comes ...

We offer Sales, Account Management, Category Management, Consumer Research, Business Insights, Creative Strategy + Experience and Retail Services support for numerous brands at Target. Our team comes ...

Global Product Manager

Maplewood, MN · On-site

$164K - $201K/yr

Researching, interpreting and reviewing consumer insights and market information for trends and opportunities * Leading cross-functional teams in the development and execution of new programs ...

Global Product Manager

Maplewood, MN · On-site

$164K - $201K/yr

Researching, interpreting and reviewing consumer insights and market information for trends and opportunities * Leading cross-functional teams in the development and execution of new programs ...

Conduct research and analysis on consumers, customers, competitors, and industry trends to identify ... Strong analytical skills with experience leveraging market data and consumer insights * Excellent ...

Conduct research and analysis on consumers, customers, competitors, and industry trends to identify ... Strong analytical skills with experience leveraging market data and consumer insights * Excellent ...

Work closely with Insights on consumer research to help inform priorities and execution. Track new item distribution and performance.Sales/Customer Support: Partner with Sales to develop channel ...

Emerald Brand Manager

Minneapolis, MN · On-site

$100K - $135K/yr

Work closely with Insights on consumer research to help inform priorities and execution. Track new item distribution and performance. * Sales/Customer Support : Partner with Sales to develop channel ...

Showing results 21-40

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Minnesota? For Consumer Insight Research jobs in Minnesota, the most frequently searched job titles are:
What cities in Minnesota are hiring for Consumer Insight Research jobs? Cities in Minnesota with the most Consumer Insight Research job openings:

Advertising Agent

Alphabe Insight Inc

Minneapolis, MN • On-site

$55K - $59K/yr

Full-time

Re-posted 11 days ago


Job description

Company Description
Shine Social Brand - About Us
At Shine Social Brand, we believe that every project tells a story. Headquartered in Minneapolis, MN, we specialize in delivering innovative brand solutions that empower businesses to stand out in competitive markets. Our team thrives on collaboration, precision, and creativity, and we're committed to building long-lasting relationships with both our clients and employees. We foster an environment where growth, excellence, and professional development are at the core of everything we do.
Job Description
Job Description
We are seeking a driven and detail-oriented Advertising Agent to join our dynamic team. This role offers the opportunity to work closely with clients, develop tailored advertising strategies, and oversee the execution of campaigns that deliver measurable results. The ideal candidate is motivated, client-focused, and skilled at identifying market trends to craft effective advertising initiatives.
Responsibilities
  • Develop and implement customized advertising strategies for diverse clients.
  • Conduct market research to identify opportunities and consumer insights.
  • Manage and monitor advertising campaigns to ensure performance goals are met.
  • Collaborate with internal teams to align creative and strategic objectives.
  • Build and maintain strong client relationships, providing regular updates and reporting.
  • Continuously evaluate campaign results and recommend improvements.

Qualifications
Qualifications
  • Bachelor's degree in Marketing, Advertising, Business, or a related field (preferred).
  • Proven experience in advertising, client management, or a similar role.
  • Strong analytical and problem-solving skills.
  • Excellent communication and negotiation abilities.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Attention to detail and a results-driven mindset.

Additional Information
Benefits
  • Competitive annual salary of $55,000 - $59,000.
  • Professional growth opportunities and career advancement.
  • A collaborative and supportive work environment.
  • Opportunity to develop valuable skills in advertising strategy and client management.
  • Full-time position with long-term career potential.