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Consumer Insight Research Jobs in Minnesota (NOW HIRING)

Schwans

Insights & Analytics Manager

Minneapolis, MN · On-site

$93K - $154K/yr

... consumer data and insights. What You Will Do: * Own database management and drive systems and ... Ensure team is providing insight and perspective identifying key insights using syndicated data ...

Target

Strategic Intelligence Lead

Minneapolis, MN · On-site

$95K - $171K/yr

You will build repeatable research routines, maintain a robust data toolkit, and translate complex ... Reports to the Director of Strategic Intelligence and Consumer Insights; collaborates closely with ...

SSI

TMT Insights Director

Minneapolis, MN · On-site

Media & Consumer Tech * Software & Platforms * Telecommunications & Digital Infrastructure Our ... Produce research and analysis to inform the Practice's competitive position, growth opportunities ...

Limitless East Marketing

Advertising Agent

Minneapolis, MN · On-site

$55K - $59K/yr

Conduct market research to identify opportunities and consumer insights. * Manage and monitor advertising campaigns to ensure performance goals are met. * Collaborate with internal teams to align ...

SCHWAN'S

Insights & Analytics Manager

Hopkins, MN · On-site

$93K - $154K/yr

... consumer data and insights. What You Will Do: * Own database management and drive systems and ... Ensure team is providing insight and perspective identifying key insights using syndicated data ...

Polaris, Inc.

Business Analyst

Plymouth, MN · On-site

$73K - $96K/yr

... analyze consumer insights and inform product planning and launches. * Partner with planning and ... research tools. * Proficiency in Excel, PowerPoint, and Power BI required. Experience in SQL and ...

Polaris, Inc.

Business Analyst

Plymouth, MN · Hybrid

$73K - $96K/yr

... analyze consumer insights and inform product planning and launches. * Partner with planning and ... research tools. * Proficiency in Excel, PowerPoint, and Power BI required. Experience in SQL and ...

Flagstone Foods

Senior Sales Manager

Minneapolis, MN · On-site

The ideal candidate leverages consumer insights, category expertise, and market trends to identify ... Research and secure strategic new customers. * Prepare annual account budget. * Ownership of your ...

Flagstone Foods

Senior Sales Manager

Minneapolis, MN · Remote

The ideal candidate leverages consumer insights, category expertise, and market trends to identify ... Research and secure strategic new customers.Prepare annual account budget.Ownership of your ...

Accenture

Category Analyst

Minneapolis, MN · On-site

$23.13 - $64.23/hr

Advance your career in a fast-accelerating consumer brand agency that is defining the future of ... guest insights. * Research category and industry trends to help set the future direction of a ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Minnesota? For Consumer Insight Research jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Minnesota look for? The top searched job categories for Consumer Insight Research jobs in Minnesota are:
What cities in Minnesota are hiring for Consumer Insight Research jobs? Cities in Minnesota with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you

Insights & Analytics Manager

Schwans

Minneapolis, MN • On-site

$93K - $154K/yr

Full-time

Medical, Retirement

This job post has expired today. Applications are no longer accepted.

Job description

At CJ Schwan's, we don't just make food - we help create moments that matter. From kids devouring pizza after soccer practice, to students laughing over dumplings in a cafeteria, to families enjoying pie during the holidays, our team members play an important role in bringing those everyday moments to life. Our portfolio includes iconic pizzas, global flavors and timeless desserts from brands like Red Baron®, bibigo®, Tony's®, Big Daddy's®, Freschetta®, Pagoda®, Edwards® and Mrs. Smith's®. Enjoyed in homes, schools, restaurants and just about everywhere people shop and eat, our products reflect a commitment to quality, innovation and the power of food to bring people together.
We're looking for a new Manager of Insights & Analytics to work in our new corporate headquarters in Hopkins, MN. In this role you will lead the insights & analytics team in driving growth insights and foresight across the business via the local understanding of category, channel and shopper/consumer data and insights.
What You Will Do:
  • Own database management and drive systems and processes to support single source of truth reporting.
  • Lead reporting and dashboarding of KPIs for Leadership to drive focus and a culture of performance.Drive facilitation and delivery of Circana data with senior leaders while providing context and relevancy to inform and support strategic direction & impact.
  • Develop and provide Business Unit teams with Insights across categories via Circana data (standardize business reporting).
  • Ensure team is providing insight and perspective identifying key insights using syndicated data that support the creation of business plans and sales execution.
  • Support annual planning and on-going contingency planning to ensure that resources are being allocated to meet stated sales, profit, customer and brand objectives.
  • Develop moderate to significant-sized and complex budgets as part of overall business unit or functional budget.
  • Influence future investment decisions by leveraging knowledge of previous results. Ensure decisions are consistently based on a current understanding of consumers, competitors and the marketplace.

What You Will Bring:
  • A Bachelor's Degree, with an MBA strongly preferred.
  • 5+ years related experience.
  • Thorough knowledge and experience in data analytics and reporting and research background.
  • Strong leadership, communication, interpersonal skills and intermediate proficiency with numeric data analysis.
  • Thorough knowledge of company and group products, policies, processes, with preferred multi-company experience and background in expanding functions.

What We Offer:
The base salary range for this position is $93,000 - $154,000 annually with eligibility for a 15% annual incentive bonus, which is based on organizational performance. The salary range represents numerous factors considered in the hiring decisions including, but not limited to education, skills, work experience, certifications, geography etc. As such, starting pay for the successful candidate(s) could fall anywhere within the stated range.
Beyond base salary, we offer a competitive Total Rewards package designed to support your overall well-being, including comprehensive health benefits, time off programs, and retirement and financial offerings.
The employing subsidiaries of Schwan's Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin, or other protected class.
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Schwan's Home Delivery logo

About Schwan's Home Delivery

Sourced by ZipRecruiter

Since 1952, we have been delivering delicious meal solutions for you to share with family and friends -- any time of the day and for any occasion. Some may know us for our ice cream but millions more choose us for our superior quality foods such as wild-caught seafood, USDA choice meats, flavorful fruits and vegetables and of course, decadent desserts. All 100% satisfaction guaranteed. And all frozen fresh and delivered to your door.

Industry

Food and drink manufacturing

Company size

5,001 - 10,000 Employees

Headquarters location

Marshall, MN, US

Year founded

1952

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