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Consumer Insight Research Jobs in Rhode Island (NOW HIRING)

Cultivate a culture of consumer and shopper obsession, ensuring consumers and shoppers are at the heart of every discussion. * Provide strategic leadership in utilizing research and analytics ...

Description Business Insights Sr. Analyst As the Business Insights Sr Analyst, you will support ... Experience with market research, analyzing consumer behavior, or consulting. Preferred ...

Description Business Insights Sr. Analyst As the Business Insights Sr Analyst, you will support ... Experience with market research, analyzing consumer behavior, or consulting. Preferred ...

This team sets the strategic agenda and direction for the Consumer Banking division and acts as a ... market research and analysis to identify growth opportunities and develop actionable insights

This team sets the strategic agenda and direction for the Consumer Banking division and acts as a ... market research and analysis to identify growth opportunities and develop actionable insights

Strategy Sr Associate

Johnston, RI · On-site

$105K - $135K/yr

This team sets the strategic agenda and direction for the Consumer Banking division and acts as a ... market research and analysis to identify growth opportunities and develop actionable insights

Strategy Sr Associate

Johnston, RI · On-site

$105K - $135K/yr

This team sets the strategic agenda and direction for the Consumer Banking division and acts as a ... market research and analysis to identify growth opportunities and develop actionable insights

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Rhode Island? For Consumer Insight Research jobs in Rhode Island, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Rhode Island look for? The top searched job categories for Consumer Insight Research jobs in Rhode Island are:
What cities in Rhode Island are hiring for Consumer Insight Research jobs? Cities in Rhode Island with the most Consumer Insight Research job openings:

Mgr, Club Insights & Category Research

Kenvue

Cumberland, RI

$124K - $175K/yr

Full-time

PTO

Posted 4 days ago


Kenvue rating

9.1

Company rating: 9.1 out of 10

Based on 6 frontline employees who took The Breakroom Quiz


Job description

Kenvue is currently recruiting for a:

Mgr, Club Insights & Category Research

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Head Walmart Insights Bus Intel

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Manager, Club Shopper Insights & Category Research is responsible owning customer retailer-specific research intiatives, utilizing data to generate insights that influence sales strategies and business growth within the Club channel, specifically with Sam’s Club and Costco customers.

Key Responsibilities:

  • Lead the design and implementation of shopper and category research programs to generate actionable insights and drive business growth across Sam's Club and Costco.

  • Collaborate with stakeholders across sales to develop and excute surveys, along with conducting shopper research, and concept testing.
  • Accelerate business outcomes through category, shopper and consumer insights into clear recommendations that unlock measurable commercial impact.

  • Cultivate a culture of consumer and shopper obsession, ensuring consumers and shoppers are at the heart of every discussion.
  • Provide strategic leadership in utilizing research and analytics insights to influence strategies, sales support, distribution strategies and affiliate market research.

What we are looking for

Required Qualifications:

  • Bachelor’s degree or equivalent in a relevant field such as business, analytics, sales or marketing.
  • 6+ years of progressive experience in shopper insights, category insights, consumer insights, market research, or related analytical and research-focused functions.

  • Lead the development and execution of custom retailer-specific research studies, including survey design, shopper behavior analysis, concept testing, and customer learning initiatives.

  • Experience utilizing syndicated data sources such as Circana, Nielsen, Numerator, or similar platforms to develop insights and business recommendations.

  • Ability to synthesize complex data, research findings, and consumer insights into compelling business narratives, recommendations, and executive presentations.

  • Excellent communication and presentation skills, capable of influencing senior stakeholders and cross-functional teams, while partnering with both technical and non-technical stakeholders

Desired Qualifications:

  • Proven expertise in designing and managing both primary and secondary research projects at a regional or global scale
  • Demonstrated track record of driving innovation in data analytics strategies that have led to measurable business improvements
  • Proficiency in utilizing various research tools, methodologies and data sources to support comprehensive market analysis
  • Ability to lead special projects and adapt research approaches to support evolving business needs and market conditions

What’s in it for you

Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.


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