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Consumer Insight Research Jobs in Rhode Island (NOW HIRING)

Schylling

VP of Marketing

Pawtucket, RI · On-site

$210K - $260K/yr

Consumer Insights & Analytics: * Establish a consumer insights capability that informs product development and marketing decisions. * Utilize data, research, and market trends to identify growth ...

Earn Haus

Consumer Insights Analyst

Providence, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Tiverton, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Providence, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Hope, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Warwick, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Providence, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Cranston, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Warwick, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Ashaway, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Westerly, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Rockville, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

West Warwick, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Warwick, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Exeter, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Hopkinton, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Providence, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Woonsocket, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Kenyon, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Pawtucket, RI · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Showing results 1-20

All JobsConsumer Insight Research JobsConsumer Insight Research Jobs in Rhode Island

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Rhode Island? For Consumer Insight Research jobs in Rhode Island, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Rhode Island look for? The top searched job categories for Consumer Insight Research jobs in Rhode Island are:
What cities in Rhode Island are hiring for Consumer Insight Research jobs? Cities in Rhode Island with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you
VP of Marketing

VP of Marketing

Schylling

Pawtucket, RI • On-site

$210K - $260K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Job description

Schylling is seeking an experienced and visionary Vice President of Marketing to lead the company's global marketing strategy and accelerate growth across its portfolio of iconic toy, novelty, collectible, and lifestyle brands, including NeeDoh®, Lava®, Big Wheel®, and other owned and licensed properties.
Reporting directly to the CEO, the VP of Marketing will be responsible for building brand equity, driving consumer demand, expanding cultural relevance, and creating breakthrough marketing programs that fuel retail and ecommerce growth. This executive will oversee all aspects of marketing including brand strategy, line planning, consumer insights, digital marketing, social media, PR, communications, influencer marketing, licensing marketing support, and trade marketing.
The ideal candidate is a strategic leader, innovative marketer, and business builder with a proven track record of scaling consumer brands and creating impactful consumer experiences.
Key Responsibilities:
Executive Leadership:
  • Develop and execute Schylling's global marketing vision and long-term growth strategy.
  • Serve as a key member of the executive leadership team.
  • Partner with the CEO and senior leadership to establish strategic priorities and growth initiatives.
  • Build and lead a high-performing marketing organization focused on innovation, accountability, and collaboration.
Brand Strategy & Portfolio Management:
  • Lead brand strategy across Schylling's portfolio, including NeeDoh®, Lava®, Big Wheel®, and emerging brands.
  • Establish brand positioning, messaging frameworks, and annual marketing plans.
  • Drive long-term brand equity and consumer relevance.
  • Identify opportunities for brand expansion, licensing, partnerships, collaborations, and new consumer segments.
Consumer Marketing & Demand Generation:
  • Lead integrated marketing campaigns across digital, social, influencer, PR, experiential, retail, and traditional channels.
  • Develop programs that increase consumer awareness, engagement, and purchase intent.
  • Drive growth across ecommerce, Amazon, DTC, and retail channels.
Digital & Social Leadership:
  • Oversee digital marketing, social media strategy, content development, influencer programs, and community engagement.
  • Leverage emerging platforms and cultural trends to expand brand reach.
  • Develop data-driven performance marketing initiatives.
Product Launches & Innovation:
  • Partner with Product Development to bring innovative products to market.
  • Lead go-to-market strategies for major launches and seasonal programs.
  • Ensure marketing efforts support both retail sell-in and consumer sell-through objectives.
Retail & Trade Marketing:
  • Develop marketing programs that support key retail partners and strengthen customer relationships.
  • Create compelling retailer presentations and promotional programs.
  • Collaborate closely with Sales to drive category growth and retail success.
Consumer Insights & Analytics:
  • Establish a consumer insights capability that informs product development and marketing decisions.
  • Utilize data, research, and market trends to identify growth opportunities.
  • Measure marketing effectiveness and optimize investment allocation.
Creative & Communications:
  • Oversee brand creative, packaging direction, content creation, public relations, and corporate communications.
  • Ensure consistent brand expression across all consumer and retailer touchpoints.
  • Lead agency relationships and external marketing partners.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 12+ years of progressive marketing leadership experience.
  • Proven success leading marketing for consumer products, toys, entertainment, lifestyle, or CPG brands.
  • Strong understanding of brand building, digital marketing, consumer insights, and retail marketing.

Schylling offers a competitive benefits package that includes medical and dental with an 80% company contribution, vision insurance, company-paid life and disability insurance, PTO and 10 paid holidays, product discount, and a 401(k) with company match.
The base salary range for this position is $210,000 to $260,000. Offered base compensation within this range will be determined based on a candidate’s qualifications, experience, geographic location and other factors relevant to the scope and responsibilities of this role.