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Consumer Insight Research Jobs in New Mexico (NOW HIRING)

Tribune Media

Research Director

Albuquerque, NM

... consumer behavior, and market data to provide actionable insights that drive revenue growth and ... Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar ...

WOWK-TV

Research Director

Albuquerque, NM · On-site

... consumer behavior, and market data to provide actionable insights that drive revenue growth and ... Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar ...

Nexstar Media Group

Research Director

Albuquerque, NM · On-site

... consumer behavior, and market data to provide actionable insights that drive revenue growth and ... Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar ...

Cardinal Health

Plan & execute user research studies, analyze data, and uncover insights. * Relentlessly consider ... Experience designing in healthcare for relevant segments - e.g. consumer, supply chain, logistic ...

Unilever

Fabric Cleaning Capsules Lead

House, NM · On-site

$14.50 - $17.50/hr

... consumer and shopper touchpoint. This is an exciting, high-visibility opportunity for a ... Agency partners (creative, digital, influencer, media, activations) * R&D, Finance, Supply Chain

Roadrunner Venture Studio

Lead Scientist

Albuquerque, NM

$90K - $120K/yr

... consumer electronics. Our leadership team brings decades of experience building and scaling hard ... Backed by Roadrunner Venture Studios, Halo combines ambitious research and engineering with the ...

Unilever

Home Care Fabric Cleaning Lead - UKI

House, NM · Hybrid

$14.50 - $17.50/hr

... consumer journeys across all channels. This is a high-visibility strategic role with significant ... Lead post-launch and campaign performance optimisation, translating data and insights into decisive ...

Manpower New Mexico

Marketing Coordinator

Albuquerque, NM · On-site

$41K - $56K/yr

Record customer insights to assist with consumer data. * Serves as a brand ambassador by identifying and executing brand opportunities. * Research community events develop relationships with ...

OFI

Assistant Production Manager

Deming, NM

Pioneers at heart, we operate at the forefront of consumer trends to provide food & beverage ... Actively seek out information to understand the operating environment and share insight gained from ...

OFI

Production Manager

Las Cruces, NM · On-site

Pioneers at heart, we operate at the forefront of consumer trends to provide food & beverage ... Actively seek out information to understand the operating environment and share insight gained from ...

Cardinal Health

Conduct research and deliver key insights on selected software vendors, including but not limited ... to Consumer Selling Channels, Omni-channel Order Management, ERP, Warehouse Mgmt, Billing, Master ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in New Mexico? For Consumer Insight Research jobs in New Mexico, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in New Mexico look for? The top searched job categories for Consumer Insight Research jobs in New Mexico are:
What cities in New Mexico are hiring for Consumer Insight Research jobs? Cities in New Mexico with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you

Research Director

Tribune Media

Albuquerque, NM

Full-time

Posted 27 days ago

Job description

KRQE Media Group in Albuquerque, New Mexico, is seeking a dynamic and analytical Research Director to lead audience research initiatives that support our television, digital, and sales operations. This position is responsible for analyzing audience trends, consumer behavior, and market data to provide actionable insights that drive revenue growth and strategic decision-making. The ideal candidate will collaborate closely with Sales, News, Marketing, and management teams to develop compelling research presentations, identify market opportunities, and strengthen KRQE's competitive position across all platforms.

  • Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
  • Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
  • Prepare inventory and performance reports for sales managers within deadlines
  • Gather campaign data for proof of performance presentations for Sales & Marketing clients
  • Manage local digital campaign operations
  • Communicate with corporate digital ad operations to maintain campaign effectiveness

Requirements & Skills:

  • Marketing or Communications degree or equivalent experience or Statistics
  • Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
  • Ability to work under pressure and meet tight deadlines
  • Problem-solving and deductive reasoning skills
  • Clear and concise communications both through writing & presentation skills
  • Organizational skills for daily responsibilities & special projects for sales and marketing team
  • Knowledge of media campaigns through linear and digital platforms
  • Comfortable presenting alongside a team of account executives and Management on key client meetings
  • Highly proficient in all Microsoft Office products (Word, Excel & PowerPoint)


SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.

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