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Consumer Insight Research Jobs in Washington (NOW HIRING)

AARP

Consumer Research Insights Manager

Washington, DC · On-site

$135K/yr

The Consumer Research Insights Manager conceptualizes, develops, and conducts primary and secondary ... Strategic consultation and insight generation skills. Additional Requirements * Regular and ...

AARP

Consumer Research Insights Manager

Washington, DC · On-site

The Consumer Research Insights Manager conceptualizes, develops, and conducts primary and secondary ... Strategic consultation and insight generation skills. Additional Requirements * Regular and ...

New

AARP

Consumer Research Insights Manager

Washington, DC · On-site

The Consumer Research Insights Manager conceptualizes, develops, and conducts primary and secondary ... Strategic consultation and insight generation skills. Additional Requirements * Regular and ...

New

HIT Strategies

2026 Research Pipeline

Washington, DC · Remote

About HIT Strategies HIT Strategies is an insights firm that decodes the political and consumer landscape where traditional firms fail. Our diverse team of researchers specialize in reaching the ...

HIT Strategies

2026 Research Pipeline

Washington, DC · On-site

About HIT Strategies HIT Strategies is an insights firm that decodes the political and consumer landscape where traditional firms fail. Our diverse team of researchers specialize in reaching the ...

Nestle

Senior Specialist Product Insights

Arlington, VA · On-site

$103K - $130K/yr

... R&D, consumer insight managers and business teams. Success in this role includes identifying and making actionable recommendations to drive consumer preference vs. competitors, ultimately driving ...

Echelon Insights

Data Scientist

Alexandria, VA · On-site

$60K - $75K/yr

Build predictive models of voter and consumer behavior, including turnout, persuasion, issue ... Rapidly prototype and deploy new analytical systems that improve speed-to-insight Research ...

Echelon Insights

Data Scientist

Alexandria, VA · On-site

$60K - $75K/yr

Build predictive models of voter and consumer behavior, including turnout, persuasion, issue ... Rapidly prototype and deploy new analytical systems that improve speed-to-insight Research ...

Echelon Insights

Data Scientist

Alexandria, VA · On-site

$110 - $160/hr

Build predictive models of voter and consumer behavior, including turnout, persuasion, issue ... Rapidly prototype and deploy new analytical systems that improve speed-to-insight Research ...

Fmi

Manager, Research & Insights

Arlington, VA · On-site

$65 - $85/hr

By pursuing these activities, FMI provides leadership and advocacy for the food and consumer ... To support and manage FMI research & insights initiatives on key industry issues and topics that ...

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Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Washington?

For Consumer Insight Research jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Washington look for?

The top searched job categories for Consumer Insight Research jobs in Washington are:

What cities in Washington are hiring for Consumer Insight Research jobs?

Cities in Washington with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you

Consumer Research Insights Manager

AARP

Washington, DC • On-site

$135K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

145th of 785 rated non-profit organizations

Job description

Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP's Policy, Research and International Affairs leads the development and communication of AARP's public policies and, research and insights on the issues that matter to people 50-plus.
The Consumer Research Insights Manager conceptualizes, develops, and conducts primary and secondary research to develop insights that shape various departmental objectives. Evaluates programs and business priorities to identify improvements and to measure outcomes. Collaborates with management to identify opportunities to streamline consumer insights processes and develop new procedures that support the business unit/department. Leads and collaborates on the development of a research agenda to address the critical questions or provide key data required to support an Association priority.
Responsibilities
  • Advises clients, stakeholders, and senior management on all phases of research, including conceptualization, recommendations for research methodology, and recommendations for action from research findings. Manages complex and conflicting relationships among multiple stakeholders. Represents Association's research to external audiences including the media, legislators, and other organizations in venues including press conferences and professional meetings.
  • Manages and collaborates on a major research portfolio with broad Association impact and synthesizes the complex array of data into clear, actionable insights. Develops and manages the overall research plan for the portfolio of work including specific project work plans, project budgets, requests for proposals, vendor selection and management of vendor work. Oversees the work of staff assigned to projects within the portfolio and provides direction, feedback, and contributions to staff performance reviews.
  • Conceptualizes and designs complex research projects, including with high-risk or innovative methodologies and highly constrained timelines and resources. Selects the most appropriate data sources and collection methods to maximize the value and utility of the research across the organization, with the goal of building and aggregating a base of knowledge around key issues. Oversees vendors or supervises other staff who implement the data collection plan.
  • Determine strategies for data analysis. Conducts and/or supervises data analyses including bivariate analysis, multivariate analysis, and other complex statistical techniques as required. Advises other research staff on statistical and data analytic issues.
  • Communicates research findings, often from complex studies or from a program of research, by integrating related research and identifying implications of the research for action by decision-makers. Determines methods to communicate research results and work closely with others to develop clear, impactful deliverables for stakeholders including data visualization and graphics. Responds effectively to complex and challenging requests for clarification and elaboration of research results.
  • Serves as an expert resource and is often responsible for work with high visibility and critical outcomes. Plays a leadership role in managing knowledge resources by actively sharing knowledge, collaborating with others, synthesizing research to provide integration and context, and ensuring the maintenance of up-to-date research records that are accessible by others. Stays abreast of key news, policies, and consumer trends related to assigned core issue areas and research portfolio and applies that knowledge to proactively frame future research.
  • Develops capacity by coaching and mentoring junior staff, participating in efforts to redesign workflow and systems, and providing peer review and technical assistance to other researchers.

Qualifications
  • Bachelor's degree in social science or marketing and a minimum of 5 years of experience in applied research.
  • A solid understanding of social science or marketing theories and principles.
  • Proficiency in conducting both primary and secondary research to gather relevant data and generate insights.
  • Ability to analyze research findings and develop actionable recommendations that inform policies, programs, strategies or product development.
  • Excellent consultation and communication skills to effectively convey research findings and recommendations to stakeholders.

Preferred:
  • Advanced degree in social science, policy, or psychology.
  • Strong background in both quantitative and qualitative research methods and data analysis (including data analysis software such as SPSS).
  • Strategic consultation and insight generation skills.

Additional Requirements
  • Regular and reliable job attendance.
  • Effective verbal and written communication skills.
  • Exhibit respect and understanding of others to maintain professional relationships.
  • Independent judgement in evaluation options to make sound decisions.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise.

AARP will not sponsor an employment visa for this position at this time.
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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