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Consumer Insight Research Jobs in Washington (NOW HIRING)

AstraZeneca

Senior Manager, Insights

Gaithersburg, MD · On-site

... Consumer. The Insights Senior Manager & Pan-Franchise Projects Coordinator uses sound market ... Continuously assess priorities on market research / insight plans and execute market research ...

AstraZeneca

Senior Manager, Insights

Gaithersburg, MD · On-site

... Consumer. The Insights Senior Manager & Pan-Franchise Projects Coordinator uses sound market ... Continuously assess priorities on market research / insight plans and execute market research ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

What are popular job titles related to Consumer Insight Research jobs in Washington?

For Consumer Insight Research jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Washington look for?

The top searched job categories for Consumer Insight Research jobs in Washington are:

What cities in Washington are hiring for Consumer Insight Research jobs?

Cities in Washington with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you

Economist - Public Insights and Advocacy

Rocket Money

Washington, DC • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

Job description

ABOUT ROCKET MONEY
Rocket Money's mission is to empower people to live their best financial lives. We offer members a unique understanding of their finances and a suite of valuable services that save them time and money - ultimately giving them a leg up on their financial journey.
We're looking for an Economist with a passion for translating complex financial data into compelling public insights. This role will be instrumental in shaping public understanding of personal finance trends and advocating for positive change in the financial and consumer services industry. You will use Rocket Money's data to inform the public discussion on personal finance, drive brand awareness via mentions in news media, and enable the company to be seen as a leader and advocate for personal financial well being.
IN THIS ROLE, YOU WILL:
  • Envision and build, from the ground up, compelling, recurring reports on consumer finances using Rocket Money's data. Create an expectation and anticipation for these reports from news media, policy orgs, and other stakeholders that influence public policy.
  • Create and publish blog posts that relate our data insights to current news stories, economic trends, business topics, and regulatory issues.
  • Work with company executives across Rocket Money and Rocket Companies to create a cadence of powerful, compelling talking points for use during media events.
  • Keep abreast of consumer finance trends and news, jumping on opportunities to use Rocket Money's data to further the conversation, generate positive PR, and ultimately drive public policy to the benefit of Rocket Money's users.
  • Generate positive PR by making Rocket Money's unique insights into consumer behavior available to news organizations and public policy organizations.
  • Analyze aggregate user financial data to uncover trends and insights relevant to a general audience.
  • Coordinate and fulfill data driven public relations requests, ensuring our data insights are accurately and repeatably represented in media coverage.
  • Develop and maintain repositories of approved public statements on financial trends and Rocket Money's positions.
  • Work closely with our legal team to coordinate press appearances and ensure all public communications comply with regulations and company policies.
  • Collaborate with cross-functional teams to understand Rocket Money and Rocket Companies products and identify opportunities where our data insights can drive positive change in financial regulations and policies.
  • Represent Rocket Money at industry events, presenting our insights and advocating for consumer-friendly financial and consumer practices.
  • Working with public relations teams, maintain relationships with news and public research/policy advocacy organizations. Create opportunities for Rocket Money to engage in the public conversation.
ABOUT YOU
  • Excellent written and verbal communication skills, with a talent for explaining complex topics to a general audience.
  • Demonstrated familiarity with public relations processes, media interactions, and avenues for public advocacy.
  • 8+ years of experience in data science, economics, statistics, and analytics, preferably in the fintech or financial services sector.
  • 5+ years of experience using data to drive the public conversation for a public company, industry group, or public policy advocacy org.
  • Strong SQL skills and experience working with large datasets. You know how to and always use tools that enable repeatability, transparency, and traceability in the execution of data driven reports.
  • Strong understanding of inferential statistical methods, especially survey/sampling methods. You'll have a formed opinion and go-to approach to re-weighting observations drawn from Rocket Money's user base to make statements about the US population.
  • A deep understanding of personal finance, economic trends, and the regulatory landscape of the personal financial and subscription based business industry.
  • Experience in creating data visualizations and crafting compelling narratives from data insights for wide public dissemination and publication.
  • A proactive mindset and the ability to work independently while collaborating with multiple teams.
  • Excellent time and program management skills - you constantly set expectations and consistently exceed them.

Bonus points if you have:
  • Experience in policy advocacy or working with regulatory or legal bodies to drive change and influence the public conversation.
  • A track record of published articles, blog posts, or media appearances on financial topics.
  • Experience building programs that enable sharing anonymized data with academic researchers, expanding the impact of business data in driving regulatory or legal change.
  • Public speaking experience, particularly in presenting data insights at conferences or to the media.
  • You think of yourself as an economist or a statistician - you might not even love this role title and want to talk about changing it.
WE OFFER
  • Health, Dental & Vision Plans
  • Competitive Pay
  • 401k Matching
  • Unlimited PTO
  • Lunch daily (in-office only)
  • Snacks & Coffee (in-office only)
  • Commuter benefits (in-office only)

Additional information: Salary range of $180,000 - $250,000/year + bonus + benefits. Base pay offered may vary depending on job-related knowledge, skills, and experience.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.
The information regarding compensation and other benefits included in this paragraph is the company's current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.
Rocket Money logo

About Rocket Money

Sourced by ZipRecruiter

Rocket Money's mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money - ultimately giving them a leg up on their financial journey.

Industry

Finance and insurance

Company size

51 - 200 Employees

Headquarters location

Silver Spring, MD, US

Year founded

2015

Social media

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