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Consumer Insight Research Jobs in Washington (NOW HIRING)

HarrisX

Research Analyst

Washington, DC · On-site

We specialize in understanding the connected consumer, running some of the most comprehensive ... actionable insights to clients ranging from Fortune 100 corporations to media organizations ...

GEICO

Senior Manager, Specialty Product Marketing

Bethesda, MD · On-site

$129K - $169K/yr

Champion consumer and market research and own the learning agenda - leveraging customer, category, and cultural insights to guide ideation, identifying knowledge gaps to drive smarter brand and GTM ...

Geico

Senior Manager, Specialty Product Marketing

Bethesda, MD · On-site

$129K - $169K/yr

Champion consumer and market research and own the learning agenda - leveraging customer, category, and cultural insights to guide ideation, identifying knowledge gaps to drive smarter brand and GTM ...

HIT Strategies

Account Manager Pipeline

Washington, DC · On-site

$60K - $75K/yr

About HIT Strategies HIT Strategies is an insights firm that decodes the political and consumer landscape where traditional firms fail. Our diverse team of researchers specialize in reaching the ...

HIT Strategies

Account Manager Pipeline

Washington, DC · On-site

$60 - $80/hr

About HIT Strategies HIT Strategies is an insights firm that decodes the political and consumer landscape where traditional firms fail. Our diverse team of researchers specialise in reaching the ...

FinRegLab

Senior Research Analyst

Washington, DC · On-site

$131K - $132K/yr

With our research insights, we facilitate discourse across the financial ecosystem to inform market ... The policy, consumer, and industry implications of data portability, anonymization, and privacy ...

FinRegLab, Inc.

Senior Research Analyst

Washington, DC · On-site

$85 - $130/hr

With our research insights, we facilitate discourse across the financial ecosystem to inform market ... The policy, consumer, and industry implications of data portability, anonymization, and privacy ...

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Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Washington?

For Consumer Insight Research jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Washington look for?

The top searched job categories for Consumer Insight Research jobs in Washington are:

What cities in Washington are hiring for Consumer Insight Research jobs?

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Consumer Insight Research jobs near you

Research Analyst

HarrisX

Washington, DC • On-site

Full-time

Re-posted 6 days ago

Job description

This is your chance to kickstart your career at HarrisX, at HarrisX, a leading technology, market research, and consulting company that blends corporate and public opinion research to uncover what drives people, brands, and policy. We specialize in understanding the connected consumer, running some of the most comprehensive studies on technology, telecom, and media behavior globally, while also serving as one of the most accurate pollsters in recent U.S. elections.

Our research combines quantitative and qualitative methods, behavioral data, and social analytics to deliver actionable insights to clients ranging from Fortune 100 corporations to media organizations, advocacy groups, and policymakers. Based in Washington DC and with offices in New York, Toronto, London, Los Angeles, Australia, and Singapore, HarrisX is a member of Stagwell Global.

Our mission is simple: To connect all the dots for our clients, in what we call “Connected Intelligence.”


As a Research Analyst on the Custom Research team at HarrisX, you will support end-to-end research engagements across corporate, media, and public opinion research projects. Working under the direction of a Research Manager, you will contribute to research design, build and program surveys, analyze data, and help develop client-ready deliverables.

This is a hands-on, execution-focused role suited for someone early in their research career who is eager to develop technical depth across quantitative and qualitative methods. You will work as part of a collaborative project team alongside Research Managers, Directors, VPs, data scientists, and research operations team, contributing to studies that inform both corporate strategy and public narratives.

HarrisX offers strong growth opportunities for motivated analysts who are looking to build skills quickly and take on greater responsibility over time.


- Support the planning and execution of custom research projects, including timeline tracking, fieldwork coordination, and vendor management under the direction of a Research Manager.
- Assist in the development of research instruments, including survey questionnaires and moderator guides, in line with established methodological standards.
- Program surveys using platforms such as Decipher, Qualtrics, or ConfirmIT, and manage quality checks throughout the fieldwork process.
- Clean, process, and analyze survey data using Q, SPSS, or equivalent statistical tools, applying appropriate weighting and validation techniques.
- Contribute to the preparation of reports, presentations, and dashboards that translate findings into clear, actionable insights for client delivery.
- Support the integration of multiple data sources, including survey, behavioral, and secondary data, as directed by senior team members.
- Participate in client communications, documenting business objectives and project requirements under the guidance of a Research Manager or Director.
- Collaborate cross-functionally with analysts, data scientists, and research operations colleagues across project workstreams.
- Apply and develop familiarity with AI-powered tools used for survey automation, data synthesis, and content analysis as part of the team's evolving workflow.
- You have 12 years of experience in custom market research, data analysis, or a related research environment.
- You have academic and practical exposure to a range of research methodologies, including new product, brand, advertising, and customer satisfaction research.
- You are proficient in Excel and PowerPoint, and have working knowledge of Q, SPSS, SAS, or equivalent statistical software. Experience with R, Python, or data visualization tools is a plus.
- You have hands-on experience programming surveys in platforms such as Decipher, Qualtrics, or ConfirmIT.
- You understand survey methodology fundamentals, including best practices for questionnaire design, statistical weighting, and data validation.
- You are comfortable working with multiple data types and have a foundation in data cleaning, analysis, and visualization.
- You communicate clearly in both written and verbal form, and can present findings in a structured, accessible way.
- You are detail-oriented, able to manage competing priorities under tight deadlines, and comfortable operating with some ambiguity.
- You are curious about AI-powered tools and open to applying them within research workflows, including survey automation and data synthesis.
- You hold a Bachelor's degree, preferably in economics, statistics, mathematics, political science, communications, or a related field. A Master's or advanced degree is a plus.

HarrisX is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.


The base salary range for this position is $60,000$70,000 annually, commensurate with experience.

Apply