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Consumer Insight Research Jobs (NOW HIRING)

Conair LLC

Manager, Consumer Insights

Stamford, CT · On-site

The Consumer Insights team partners closely with Marketing, Product, Sales, and Leadership to ... Insight Generation & Storytelling * Synthesize data from multiple sources (primary research ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Data & Insight Tools * Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers. * Evaluate new data sources, technologies, and ...

loco

Consumer Insights Manager

Costa Mesa, CA · Hybrid

The ideal candidate will possess a deep understanding of market research methodologies, strong ... consumer research projects to develop insights on customer preferences, behaviors, and trends.

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Jockey is seeking a Consumer Insights Manager to join our Marketing team! JOB SUMMARY The Consumer ... brand insight needs. * Bachelor's degree in related field (i.e. Research, Data Analytics ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

This position will use advanced knowledge of Market Research to design the appropriate research ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

This position will use advanced knowledge of Market Research to design the appropriate research ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and ... Own consumer insight development and deliverables to ensure insights are translated into actionable ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to ... Work closely with Brand and R&D to identify new product opportunities and validate/recommend ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
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Consumer Insight Research jobs near you
Manager, Consumer Insights

Manager, Consumer Insights

Conair LLC

Stamford, CT • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

About Conair Beauty & Home Care (BHC): 
Conair’s Beauty & Home Care business is built on creating innovative, high‑quality products that make every day routines easier and more enjoyable. Our portfolio spans hair care, styling tools, grooming, beauty accessories, and home solutions—sold through major retailers and e‑commerce platforms nationwide.
At the heart of our growth is a deep commitment to understanding consumers and shoppers—how they live, shop, decide, and use our products. The Consumer Insights team partners closely with Marketing, Product, Sales, and Leadership to ensure consumer‑led decision‑making drives brand strategy, innovation, and execution. 
About the Position: 
The Manager, Consumer Insights, plays a critical role in translating consumer, shopper, and market insights into clear business actions across Conair’s Beauty & Home Care portfolio.
This role is responsible for leading primary research, synthesizing data from multiple sources, and delivering actionable insights that inform brand strategy, product innovation, messaging, and retail execution. The ideal candidate is both a strong strategic thinker and a hands‑on researcher—comfortable managing projects end‑to‑end while partnering closely with cross‑functional teams.
This role reports into the Consumer Insights leadership team and works collaboratively across Marketing, Product Development, Sales, and Finance. 
Key Responsibilities: 
Consumer & Shopper Research 
  • Lead primary research initiatives, including concept testing, message testing, usage & attitude studies, shopper journey mapping, and post‑launch learning
  • Translate business questions into effective research designs and actionable outputs
  • Manage external research vendors and ensure quality, speed, and value
  • Lead multiple consumer touchpoints through an internal live panel including survey development, consumer video diary creation, and moderate focus group/[NK1] individual consumer interviews.
  • Assist in leading quarterly innovation brainstorming and ideation sessions.
Insight Generation & Storytelling 
  • Synthesize data from multiple sources (primary research, syndicated data, shopper data, social listening, reviews) into clear insights
  • Distill complex findings into concise, compelling stories for senior stakeholders
  • Deliver insights with a strong “So What / Now What” orientation
Business Partnership 
  • Partner closely with Brand Marketing, Product, and Sales to influence strategy and execution
  • Support innovation pipelines with consumer‑led learning across all stages
  • Provide insight input for brand positioning, claims, and communication development
Strategic Thinking 
  • Monitor and identify emerging consumer and shopper trends relevant to Beauty & Home Care
  • Proactively surface opportunities and risks based on consumer behavior
  • Help shape the broader insights roadmap in alignment with business priorities
Qualifications: 
  • Bachelor’s degree in Marketing, Business, Psychology, Sociology, or a related field.
  • 3–5 years of experience in consumer insights, shopper research, or marketing analytics. 
  • Experience managing primary research end‑to‑end 
  • Strong skills in survey design, data analysis, and storytelling.
  • Strong writing and presentation skills—comfortable presenting to leadership  
  •  Proficiency in Excel (pivot tables, formulas, charts) and PowerPoint.
  • Familiarity with shopper journey mapping, segmentation, and media effectiveness studies.
  • Ability to manage multiple projects and work independently in a fast-paced environment.
Preferred Skills: 
  • Familiarity with research platforms (e.g., Qualtrics, SurveyMonkey, Conjointly, Zappi).
  • Ability to manage multiple projects in a fast‑paced environment  
  • Collaborative mindset with strong cross‑functional communication skills  
  • Comfort working with evolving tools (dashboards, social listening, review analytics) 
  • Experience in consumer packaged goods or durable goods market research.
  • Knowledge of statistical analysis and data visualization tools.
Environmental Factors:  
  • Working conditions are normal for an office environment.
  • Must be able to sit for extended periods of time.
  • Must be able to use a computer keyboard and view a monitor for extended periods of time.
  • This role requires Stamford, CT office on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays. 
  
What we offer: 
  • Comprehensive Medical/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • Paid Parental Leave
  • 401k and company match
  • EAP & Employee Wellness Programs
  • Volunteer Days Paid Time Off
  • Free breakfast and lunch in the Stamford office

Join the Conair team and help shape the future of our brand by uncovering the insights that drive consumer engagement and marketing success. If you're passionate about understanding

 

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