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Consumer Insight Research Jobs (NOW HIRING)

Collabera

Consumer Insight

Culver City, CA · On-site

$55 - $60/hr

Conduct research studies on film titles before release, including concept testing, title testing ... Conduct post-launch surveys to gauge audience opinions and gather insights for future projects.

loco

Consumer Insights Manager

Costa Mesa, CA · Hybrid

The ideal candidate will possess a deep understanding of market research methodologies, strong ... consumer research projects to develop insights on customer preferences, behaviors, and trends.

Electrolux

Consumer Insights Manager

Charlotte, NC · Hybrid

... insight into action. Key Responsibilities: * Lead and manage multiple consumer research initiatives endtoend, ensuring methodologies, tools, and vendors align with business objectives and ...

Primark

Consumer Insights Manager

Boston, MA

Data & Insight Tools * Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers. * Evaluate new data sources, technologies, and ...

Potbelly Corporate

Manager, Consumer Insights

Chicago, IL · Remote

$95K - $105K/yr

Rarely Summary The Manager, Consumer Insights will lead research that elevates the voice of the consumer within the organization, as well as ensure process excellence around product innovation ...

General Motors

Sr. Consumer Insight Analyst

Warren, MI · Hybrid

$82K - $109K/yr

Research Collaboration: Partner across GM Global Customer Research to identify knowledge gaps and shape additional research. * Process Understanding: Build understanding of the global vehicle ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Data & Insight Tools * Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers. * Evaluate new data sources, technologies, and ...

INCPG

Consumer Insights Manager

Cincinnati, OH

Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive ...

INCPG

Consumer Insights Manager

New York, NY

Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive ...

El Pollo Loco

Consumer Insights Manager

Costa Mesa, CA · On-site

$109K - $125K/yr

Manage external research suppliers including RFPs and SOWs * Use discretion and judgment on matters of significance to develop and present comprehensive reports and presentations on consumer insights ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI

This position will use advanced knowledge of Market Research to design the appropriate research ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

New

INCPG

Consumer Insights Manager

Chicago, IL

Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive ...

INCPG

Consumer Insights Manager

Cincinnati, OH

Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI

This position will use advanced knowledge of Market Research to design the appropriate research ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

INCPG

Consumer Insights Manager

Chicago, IL

Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive ...

INCPG

Consumer Insights Manager

New York, NY

Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting to uncover insights that drive ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and ... Own consumer insight development and deliverables to ensure insights are translated into actionable ...

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Showing results 1-20

All JobsConsumer Insight Research Jobs

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
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Consumer Insight Research jobs near you
Infographic showing various Consumer Insight Research job openings in the United States as of June 2026, with employment types broken down into 2% As Needed, 64% Full Time, 30% Part Time, 2% Temporary, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution.
Consumer Insights Manager

Consumer Insights Manager

Jockey International, Inc.

Kenosha, WI

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 6 days ago

Job description

At Jockey, caring is our responsibility. It’s the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking a Consumer Insights Manager to join our Marketing team!

JOB SUMMARY

The Consumer Insights Manager will lead the planning and execution of consumer research.  This position will gather market intelligence, will be the voice of the consumer, and will provide critical consumer insights for the company that will be used to develop new products, improve current products, validate emerging consumer needs, and support brand health/marketing. 

This position will be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).

ESSENTIAL FUNCTIONS

  • Responsible for initiating, designing, executing, and interpreting primary and secondary data to formulate reports and make recommendations to the Jockey organization. Applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
  • Partner with various departments to execute primary research to identify and substantiate business opportunities for Jockey.
  • Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.
  • Design and field surveys and qualitative guides to ensure the necessary insights are captured in the research.
  • Collaborate with Data Science team to improve data collection/usage across sources.
  • Explore tools in partnership with Data Science team to improve research efficiency.
  • Identify and promote opportunities to partner with Jockey's data science team for more effective discovery of actionable consumer insights.
  • Conduct in-depth data analyses from research.
  • Develop and present research reports containing actionable recommendations to all levels of the organization.
  • Partner with external vendors to deliver insights and needs.
  • Manage Consumer Insights budget.
  • Analyze secondary research data and product actionable reports for internal clients.
  • Provide input in the development of strategies that are developed from insights.
  • Monitor and evaluate industry trends and provide a forward view to potential impact.

MINIMUM QUALIFICATIONS

  • Must have a minimum of 3-5 years of qualitative and quantitative research experience, supporting product, marketing, and/or brand insight needs.
  • Bachelor’s degree in related field (i.e. Research, Data Analytics, Merchandising).
  • Previous experience with syndicated research
  • Experience creating, executing and analyzing quantitative surveys
  • Experience with survey software and tools (i.e. Alchemer, Cint)
  • Demonstrated analytical and critical thinking skills
  • Demonstrated ability to think strategically, objectively, and creatively
  • Demonstrated ability to drive projects and results and to execute responsibilities independently
  • Ability to collaborate with internal and external clients and colleagues effectively virtually or in-person as required
  • Excellent communication skills and ability to work collaboratively
  • Time management skills are critical
  • Apparel and/or retail industry experience preferred
  • Some direct or indirect experience managing individuals or teams preferred
  • Experience working with data science/analytics teams preferred

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!

Apply