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Consumer Insight Manager Jobs in Wisconsin (NOW HIRING)

Vortex Optics

NPD Project Manager

Barneveld, WI · On-site

As a Project Manager, you will be responsible for executing product planning for finished goods ... consumer insight, trends, new products and packaging. * Coordinate with Sales, Marketing, and ...

SC Johnson

Manager, Brand Design - Air Care

Racine, WI · Hybrid

Manager, Brand Design - Air Care Racine, Wisconsin Category: Marketing Job ID: 27821 Apply Save Job ... Teams typically include RD&E, consumer insights, design, legal, regulatory, product supply ...

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Consumer Insight Manager information

See Wisconsin salary details

$53.5K

$98K

$134.7K

How much do consumer insight manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer insight manager in Wisconsin is $98,045.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,700.00 and $109,500.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $98,045 per year, or $47.1 per hour.

Product Manager, Business Innovation

Spectrum Brands

Middleton, WI • On-site

Full-time

Posted 8 days ago

Spectrum Brands rating

6.3

Company rating: 6.3 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

Job description

Division Information
Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman®, Black+Decker®, Farberware®, Breadman®, Juiceman®, Russell Hobbs® and Remington®. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.
Job Summary
The Product Manager, Business Innovation will play a central role in the global growth for one of Spectrum Brand's home brands, helping transform it to serve today's consumers in the health and wellness space. You are responsible for the brand's global product portfolio, including existing products and the new product roadmap.
You will identify consumer needs and market opportunities across existing and new products and translate those opportunities into prioritized product initiatives. These initiatives must balance brand strategy, consumer value, commercial potential, and technical feasibility. You will lead the product initiatives from definition, business case development, and product development through global product launches. After launch, you will continuously assess performance, identify opportunities, and collaborate with cross-functional teams to prioritize and drive actions that improve results.
You will be a core member of the small, cross-functional Growth Team which shares accountability for delivering the brand's growth goals. You have the opportunity to shape your role on this new core team and help build the team's playbook. This includes bringing an entrepreneurial mindset, testing new approaches, piloting agile product-management practices, and building AI-enabled workflows.
This is an individual contributor role reporting to the Senior Manager, Business Innovation. Although you will not have direct reports, you will lead global cross-functional product initiatives. Key partners include Consumer Insights, Brand, Regional Marketing, Sales, Finance, Engineering, Industrial Design, Sourcing, Supply Chain, and external suppliers.
Primary Duties & Responsibilities
  • Responsible for the brand's product portfolio and NPD roadmap including:
    • Optimizing existing products to improve commercial performance, cost, and margin
    • Refreshing products to deliver new brand position
    • Delivering new product innovation that drives long-term growth
    • Expanding the brand through consumer solutions beyond appliances
  • Use voice-of-consumer inputs, research, category and competitive trends, commercial data, and digital analytics to identify product and assortment opportunities and improve portfolio performance
  • Lead product initiatives from definition and business-case development through cross-functional team alignment, product development, creation of the global product launch blueprint for the regional teams to execute against, and post-launch performance tracking and optimization.
  • Partner with Brand, Creative, Digital Marketing, DTC, Regional Marketing, and Sales to bring product initiatives to market, evaluate in-market performance, and drive ongoing improvements across digital and retail channels.
  • Track progress against growth goals, align cross-functional partners around shared outcomes, and use performance data and new learning to adjust priorities, plans, resources, or investment as needed.
  • Use AI deliberately to improve speed and quality of work and build what works into repeatable processes that can be transferred to broader business

Education and Experience Profile
  • 6+ years of experience in product management, innovation, brand growth, product development, or related consumer-product role
  • Experience with end-to-end ownership of a product portfolio, including driving a new product roadmap and in-market performance evaluation
  • Experience developing global product launches including the positioning, pricing, channel strategy, and launch plans that regional teams can execute
  • Experience with digital commerce including an understanding of how DTC, digital shelf, content, and social commerce inform product decisions
  • Experience using consumer insights, commercial data, and performance signals to identify opportunities, make portfolio decisions, and evaluate results.
  • A track record of collaborating with cross-functional teams and delivering results

Required Skills
Preferred Experience
  • MBA or equivalent commercial, product management, or innovation experience
  • Experience in the health and wellness consumer space
  • Experience in an entrepreneurial or intrapreneurial environment
  • Experience working in cross-functional product environments that emphasize shared ownership, iterative learning, and continuous improvement rather than sequential functional handoffs.
  • Hands-on experience with AI tools beyond basic chatbot use, such as applying AI within workflows or tools to produce key deliverables.
  • Experience managing products across multiple countries and working with global teams
  • A strong collaborator. You build good working relationships, create clarity, and drive action with cross-functional team members.
  • Digitally and commercially savvy. You know how product, brand, content, digital commerce, and retail execution work together to drive growth.
  • A compelling storyteller. You bring consumer needs, product ideas, and the brand promise to life in a clear and persuasive way.
  • Direct and constructive. You are an effective communicator and make recommendations that strengthen the team and outcome
  • Curious and adaptable. You seek out expertise, learn quickly, and act

Work Environment
  • 15% domestic and internation travel required

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