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Consumer Insight Manager Jobs in Madison, WI (NOW HIRING)

Vortex Optics

NPD Project Manager

Barneveld, WI · On-site

As a Project Manager, you will be responsible for executing product planning for finished goods ... consumer insight, trends, new products and packaging. * Coordinate with Sales, Marketing, and ...

Vortex Optics

NPD Project Manager

Barneveld, WI · On-site

As a Project Manager, you will be responsible for executing product planning for finished goods ... consumer insight, trends, new products and packaging. * Coordinate with Sales, Marketing, and ...

Vortex Optics

NPD Project Manager

Barneveld, WI

As a Project Manager, you will be responsible for executing product planning for finished goods ... consumer insight, trends, new products and packaging. * Coordinate with Sales, Marketing, and ...

Vortex Optics

NPD Project Manager

Barneveld, WI

As a Project Manager, you will be responsible for executing product planning for finished goods ... consumer insight, trends, new products and packaging. * Coordinate with Sales, Marketing, and ...

CenterWell

Pharmacy Senior CX Professional

Madison, WI · On-site

You will support the delivery and continuous improvement of the consumer experience by managing experience insights, supporting improvement work, and partnering with teams. You will apply deep ...

Sub-Zero Group, Inc.

Product Marketing Manager

Madison, WI · On-site

$155K/yr

Collaboration with our Consumer Insights team to identify research needs to gain insights from ... Manages and develops revenue generating accessory. * He/she is the spec champion for the company by ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Madison, WI

Consumer Insight Manager information

See Madison, WI salary details

$53.4K

$97.9K

$134.5K

How much do consumer insight manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for consumer insight manager in Madison, WI is $97,877.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,600.00 and $109,300.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What are popular job titles related to Consumer Insight Manager jobs in Madison, WI? For Consumer Insight Manager jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Madison, WI look for? The top searched job categories for Consumer Insight Manager jobs in Madison, WI are:
What cities near Madison, WI are hiring for Consumer Insight Manager jobs? Cities near Madison, WI with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Madison, WI as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $97,877 per year, or $47.1 per hour.

Market Research & Consumer Insights Manager

Hiebing

Madison, WI • On-site

Full-time

Medical, Dental, Retirement

Re-posted 15 days ago

Job description

At Hiebing, insights don't sit on a shelf. They shape brands.

We're looking for a Market Research & Consumer Insights Manager who is energized by understanding people, uncovering opportunities and helping clients make smarter business decisions.

This is an opportunity to lead research that influences strategy for some of the Midwest's most recognized brands. You'll partner with clients, strategists, creatives and media teams to uncover meaningful insights, identify growth opportunities and translate findings into action.

Unlike an in-house insights role focused on a single brand or category, you'll gain exposure to a wide range of industries, business challenges and audiences. One week you may be helping a healthcare organization better understand patient decision-making. The next, you may be uncovering opportunities for a financial institution, retailer or consumer brand.

If you're naturally curious, love solving complex business problems and enjoy turning research into strategic recommendations that drive action, we'd love to meet you.

What You'll Do
  • Lead qualitative and quantitative research initiatives from design through presentation
  • Design discussion guides, surveys and research frameworks that uncover actionable insights
  • Moderate focus groups and in-depth-interviews
  • Analyze findings and identify meaningful implications for brands and businesses
  • Translate complex research into compelling stories and recommendations
  • Present insights and strategic recommendations directly to clients and agency leadership
  • Partner with strategy, creative, media and account teams to influence marketing and business decisions
  • Leverage AI-enabled tools to accelerate research design, synthesis and reporting while applying sound judgment and strategic thinking to all recommendations
What You'll Bring
  • 4-5 years of experience in market research, consumer insights, strategic planning or a related field
  • Experience designing and executing qualitative and quantitative research
  • Strong analytical, synthesis and storytelling skills
  • Confidence presenting findings and recommendations to clients and stakeholders
  • Comfort managing multiple projects and competing priorities
  • Curiosity, initiative and a passion for understanding human behavior
Why Hiebing
  • Exposure to a diverse portfolio of brands and industries
  • Opportunity to influence strategy across multiple businesses
  • End-to-end ownership of research projects
  • Collaborative, strategy-led culture
  • A team that believes great insights should lead to action
What Makes Someone Successful Here
  • You build on ideas with a “Yes, and” mindset
  • You bring curiosity and challenge thinking in a productive way
  • You care about both the work and the people behind it
  • You hold high standards and take ownership of outcomes
Benefits include: Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more! This position is a hybrid position. 

Work Environment & Eligibility
Hybrid role based in Madison, WI (in-office Monday–Wednesday; remote Thursday–Friday). Must be authorized to work in the U.S. without current or future sponsorship.

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