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Consumer Insight Manager Jobs in Madison, WI (NOW HIRING)

Hiebing

Insights Manager

Madison, WI · On-site

Consumer insights thought leadership * Proactively identify process improvements and emerging ... Proven ability to manage multiple projects, collaborate across teams, and maintain attention to ...

Hiebing

Insights Manager

Madison, WI · On-site

Consumer insights thought leadership * Proactively identify process improvements and emerging ... Proven ability to manage multiple projects, collaborate across teams, and maintain attention to ...

Earn Haus

Consumer Insights Analyst

Columbus, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Madison, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Edgerton, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Spring Valley, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Madison, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Cross Plains, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Madison, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Madison, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Madison, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Albany, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Oregon, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Madison, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Windsor, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Stoughton, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Madison, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Rio, WI · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

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Consumer Insight Manager information

See Madison, WI salary details

$53.4K

$97.9K

$134.5K

How much do consumer insight manager jobs pay per year?

As of Jun 10, 2026, the average yearly pay for consumer insight manager in Madison, WI is $97,877.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,600.00 and $109,300.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What job categories do people searching Consumer Insight Manager jobs in Madison, WI look for? The top searched job categories for Consumer Insight Manager jobs in Madison, WI are:
What cities near Madison, WI are hiring for Consumer Insight Manager jobs? Cities near Madison, WI with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you
Consumer Insights Specialist III

Consumer Insights Specialist III

Sub-Zero Group, Inc.

Madison, WI • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 27 days ago

Job description

Overview
Sub-Zero, Wolf, and Cove the leading manufacturer of luxury kitchen appliances is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in world's most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right-with integrity, teamwork, and accountability.
Growth and development are important aspects of this position. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future.
Primary Responsibilities
The Consumer Insights Specialist III would work closely with the Insights Manager marketing research SME to identify, specify, manage, and execute all Voice of Customer needs, with particular emphasis on Voice of Consumer. They will both lead and assist in research planning, executing, analyzing and reporting to influence key product road mapping and new product development decisions. Presenting frequently to internal and external stakeholders as well as Sr. Leadership, this position will interface considerably with others to flawlessly execute projects and inform better decision-making.
  • Spearhead the design and execution of custom qualitative and quantitative customer research, with a primary focus on supporting Advanced "Fuzzy Front End" Innovation and road mapping and new product development's insights needs
  • Synthesize research findings from primary and secondary research as well as internal data sources to unearth gaps, met and unmet customer needs, and critical context to inform stronger decision-making
  • Manage internal and external stakeholders effectively to ensure highest quality deliverables are provided on time and on budget
  • Influence internal and external stakeholders by distilling large amounts of information into concise, visually impactful insights presentations
  • Build customized reports for individual stakeholders
  • Work with internal and external stakeholders to create research stimuli to deeply understand user needs, test assumptions and iterate on new concepts
  • Maintain a close eye on mega trends, market signals and macro forces, and category trends to frame and size opportunity areas for innovation
  • Develop and maintain a strong network of partner agencies. Experiment with new and/or non-traditional tools to find innovative ways of getting to deeper and/or more agile insights

Required Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
  • 5-10 years of Marketing Research experience
  • Excellent knowledge of MS Office (particularly PowerPoint and Excel)
  • Proven analytical skills
  • Project management experience including prioritization of multiple products against each other
  • Experience presenting and influencing Sr. Management/C-level Executives
  • Experience managing and selecting external research suppliers
  • Demonstrated ability to build relationships with internal and external stakeholders
  • Exceptional organization, written and oral communication skills
  • Experience with a wide range of primary qualitative and quantitative research methodologies
  • Self-starter with a focus on process improvement and problem-solving.

Preferred Qualifications:
  • Experience with Qualtrics
  • Experience with Design Thinking
  • Experience with B2C durable goods and B2B

We value our employees by providing:
  • Competitive compensation based on skills
  • Industry leading health, dental, and vision plans
  • Generous 401 (K) savings and profit sharing
  • On-site UW Health clinic, fitness center, and walking paths
  • Education assistance and internal training programs
  • Electric vehicle charging
  • Maternity & paternity leave
  • Interested in learning more on our robust benefits package we offer? Click here!

This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration. All drug testing will be conducted in accordance with federal and state laws.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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