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Consumer Insight Manager Jobs in Madison, WI (NOW HIRING)

The Evoke Agency

Creative Strategist

Madison, WI

... insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches ... It is expected that the Creative Strategist will work autonomously and manage their time while ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

... insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches ... It is expected that the Creative Strategist will work autonomously and manage their time while ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

$60K - $75K/yr

... insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches ... It is expected that the Creative Strategist will work autonomously and manage their time while ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

... insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches ... It is expected that the Creative Strategist will work autonomously and manage their time while ...

Freshpack

Sales Manager

Monticello, WI

Provide market insights and customer feedback to support strategic planning initiatives. Assist ... Food manufacturing, food ingredients, dairy, or consumer packaged goods industry experience ...

Fresh Pack Wisconsin

Sales Manager

Monticello, WI · On-site

... insights and customer feedback to support strategic planning initiatives. • Assist with annual ... consumer packaged goods industry experience preferred. • Proven ability to build and maintain ...

Family Fresh Pack Inc

Sales Manager

Monticello, WI · On-site

... insights and customer feedback to support strategic planning initiatives. · Assist with annual ... consumer packaged goods industry experience preferred. · Proven ability to build and maintain ...

Springs Window Fashions

Product Manager

Middleton, WI · On-site

Integrate quantitative insights with market understanding to drive clear, defensible decisions ... with a consumer products company is required. * Experience working with connected (Smart Home ...

Springs Window Fashions

Product Manager

Middleton, WI · On-site

Integrate quantitative insights with market understanding to drive clear, defensible decisions ... with a consumer products company is required. * Experience working with connected (Smart Home ...

PUBG Madglory

Senior Product Marketing Manager

Madison, WI · On-site

$121K - $159K/yr

Execute across all go-to-market functions and opportunities, including consumer product ... Analyze campaign performance, player feedback, and market trends to derive actionable insights and ...

PUBG Madglory

Senior Product Marketing Manager

Madison, WI · On-site +1

$121K - $159K/yr

Execute across all go-to-market functions and opportunities, including consumer product ... Analyze campaign performance, player feedback, and market trends to derive actionable insights and ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Madison, WI

Consumer Insight Manager information

See Madison, WI salary details

$53.4K

$97.9K

$134.5K

How much do consumer insight manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for consumer insight manager in Madison, WI is $97,877.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,600.00 and $109,300.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What are popular job titles related to Consumer Insight Manager jobs in Madison, WI? For Consumer Insight Manager jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Madison, WI look for? The top searched job categories for Consumer Insight Manager jobs in Madison, WI are:
What cities near Madison, WI are hiring for Consumer Insight Manager jobs? Cities near Madison, WI with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Madison, WI as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $97,877 per year, or $47.1 per hour.

Product Manager - Strength

Johnson Health Tech North America Inc

Cottage Grove, WI • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 15 hours ago

Johnson Health Tech rating

8.1

Company rating: 8.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

152nd of 487 rated machine equipment manufacturers

Job description

Description


Position Overview:

Reporting to the Sr. Product Manager, the Product Manager responsible for the product lifecycle, from ideation to market launch and beyond, ensuring it aligns with business goals and customer needs. The duties will define the product vision, strategy and roadmap, strength product development support, collaborate with cross-functional teams, prioritize features to meet market demands and marketing/sales support. This is a non-supervisory position.


Responsibilities:


Market Research:

Develop a network of knowledgeable dealers and/or experts to help provide product design input

Conduct regular visits to health clubs and vertical market facilities to gather user insights and interview staff and operators

Work regularly with service technicians and QA teams to gather product in-field issues

Organize and participate in focus groups

Attend at least three fitness and non-fitness industry trade shows regularly

Prepare and share detailed competitive reviews post-trade shows

Maintain up-to-date competitive analysis for strength product categories


Innovation:

Identify future opportunities two to three years in advance

Identify product concepts consistent with strategic goals for R&D exploration and development

Plan and execute new exercise platform and key technology projects


Product Development Support:

Work with Senior Product Manager and Director of Product and management to develop Vision strength strategy

Work with the product team at HQ, Taiwan closely to develop advanced projects before an NPD kicked off

Assist in the development of products that will grow strength sales of overall business

Lead NPD or KT teams through our development process ensuring on-time project launches and schedule management

Supporting VAVE initiatives to drive enhanced user experience and support corporate profit goals

Provide directions for and assist designers to select the best product industrial design (ID)

Manage Owners Manuals, Assembly Guides, Carton artwork, and product graphics

Develop comprehensive product briefs and new product proposals

Participant product lifecycle review that gets insight of a product improvement or a new project initiative

Consistently seeking field and key stakeholder feedback on product designs throughout the development process


Marketing/Sales Support:

Develop strength product marketing story including features/benefits/ultimate benefits

Train sales team and dealers on why Vision products are the best in class

Collaborate with sales to develop customer centric solutions


Marginal Job Functions:

Other projects as assigned

Requirements

Education:

BS or MBA plus (business, marketing or field related to exercise) required

Both engineering and business degrees are preferred


Experience:

3 years of product, sales or service experience in the fitness industry required

Must have experience in the fitness industry with strength product development recommended.

5 or more years of product management in another consumer industry preferred

Experience directly related to strength products is preferred

Experience working with marketing research, industrial designers, engineering, manufacturing, and sales and marketing preferred


Other Requirements:

Proficiency in Excel, Word, PowerPoint required

Project management experience required

Domestic, local and frequent international travel will be required. Total travel is approximately 30% of the time.

Understanding of basic biomechanics


Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

Health & Dental Insurance

Company paid Life Insurance

401(k)

Paid Time Off benefits

Product discounts

Wellness programs



Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.

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