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Consumer Insight Manager Jobs in Madison, WI (NOW HIRING)

Lumesse

New Product Industrial Designer

Madison, WI · On-site

$64 - $88/hr

Ability to understand consumer insights and extrapolate that to develop new, unique consumer ... Project and time management capabilities to execute project priorities and deliverables in a timely ...

New

Wolters Kluwer

Customer Marketing Manager

Madison, WI

$107K - $188K/yr

Gathers insights and feedback from the market and shares to leadership and functional teams to help identify risks and opportunities. * Manage customer-focused events such as events, conferences ...

Wolters Kluwer

Customer Marketing Manager

Madison, WI

$107K - $188K/yr

Gathers insights and feedback from the market and shares to leadership and functional teams to help identify risks and opportunities. * Manage customer-focused events such as events, conferences ...

Wolters Kluwer

Customer Marketing Manager

Madison, WI

$107K - $188K/yr

Gathers insights and feedback from the market and shares to leadership and functional teams to help identify risks and opportunities. * Manage customer-focused events such as events, conferences ...

Iff

Bakery Account Manager

Madison, WI · On-site

Provide technical/application insights to customers in partnership with innovation and technical ... Contribute to products that shape the future of food and consumer experiences. * Collaborative ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

... insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches ... It is expected that the Creative Strategist will work autonomously and manage their time while ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

$60K - $75K/yr

... insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches ... It is expected that the Creative Strategist will work autonomously and manage their time while ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

... insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches ... It is expected that the Creative Strategist will work autonomously and manage their time while ...

Freshpack

Sales Manager

Monticello, WI · On-site

Provide market insights and customer feedback to support strategic planning initiatives. Assist ... Food manufacturing, food ingredients, dairy, or consumer packaged goods industry experience ...

Fresh Pack Wisconsin

Sales Manager

Monticello, WI · On-site

... insights and customer feedback to support strategic planning initiatives. • Assist with annual ... consumer packaged goods industry experience preferred. • Proven ability to build and maintain ...

Family Fresh Pack Inc

Sales Manager

Monticello, WI · On-site

... insights and customer feedback to support strategic planning initiatives. · Assist with annual ... consumer packaged goods industry experience preferred. · Proven ability to build and maintain ...

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Showing results 21-40

All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Madison, WI

Consumer Insight Manager information

See Madison, WI salary details

$53.4K

$97.9K

$134.6K

How much do consumer insight manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer insight manager in Madison, WI is $97,946.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,700.00 and $109,400.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Madison, WI?

For Consumer Insight Manager jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Madison, WI look for?

The top searched job categories for Consumer Insight Manager jobs in Madison, WI are:

What cities near Madison, WI are hiring for Consumer Insight Manager jobs?

Cities near Madison, WI with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Madison, WI as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $97,946 per year, or $47.1 per hour.

New Product Industrial Designer

Spectrum Brands

Madison, WI • On-site

Full-time

Posted 28 days ago

Spectrum Brands rating

6.3

Company rating: 6.3 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

Job description

Division Information
The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.
Job Summary
Location - this hybrid role is located in Earth City, MO corporate office. Relocation assistance may be provided for candidates who are not currently located within commuting distance of the position.
The New Product Industrial Designer is integral to the new product development process within Spectrum Brands' Home & Garden's Research and Development team. The designer will translate consumers' desires and needs into new, consumer-focused delivery systems and devices. This role will work closely with engineering, marketing, manufacturing, and other R&D functions to design and prototype innovative new products. The industrial designer will have a knowledge base of industrial design processes that contribute to designing products with the highest levels of usability, ergonomics, form, function, and market trend relevance. This position requires a high level of technical proficiency and engineering knowledge. This role will be at the forefront of product development and will provide new ideas, new processes, and new capabilities to develop, test, and learn with consumers at the core of the process.
Primary Duties & Responsibilities
Consumer Focused Design
  • Ability to understand consumer insights and extrapolate that to develop new, unique consumer experiences and products
  • An outspoken proponent for consumer-led innovation within the organization by driving a consumer-first mentality when developing new products
  • Work collaboratively with other departments including Marketing, New Product Development, Manufacturing, and Supply Chain to develop innovation opportunities

Design Execution
  • Develop design concepts with a focus on ergonomics, form, and function for hard and packaged goods through concept sketching and rendering
  • Leverage software to bring ideas to life by creating aesthetic solid models and digital rendering (2D and 3D)
  • Develop quick physical form study models and mockups utilizing our rapid and mechanical prototyping lab through a concept - prototype - iterate - repeat approach
  • Model, prototype, and test looks-like and functional prototypes through rapid prototyping and conventional fabrication techniques
  • Create compelling new products with technical expertise that will delight consumers and fulfill consumers' unmet needs
  • Develop key supplier relationships to help accelerate product implementation
  • Ability to flex between an aesthetic design mentality and a technical, functional mindset
  • Actively participate in technical and consumer focused brainstorm sessions
  • Incorporate new capabilities in AI generation and iterational development.
  • Assist in maintaining both mechanical prototype machinery (table saw, band saw, etc.) and rapid prototyping machinery (FDM, PolyJet, etc)

Education and Experience Profile
  • Bachelor's degree in Industrial Design
  • 4+ years of experience in industrial design
  • 3+ years in hard goods design execution
  • Proficiency in Acrobat Pro, SolidWorks (or other 3D modeling software), Keyshot, Adobe Creative Suite (Photoshop, Illustrator, InDesign), PowerPoint
  • Experience in consumer-packaged goods preferred
  • Consumer science experience with ability to assist in consumer research through central location tests, ethnographies, and in-home usage tests is preferred
  • A portfolio that showcases design expertise with creative thinking, design thinking, problem solving, aesthetics, prototyping, and iterative design development
  • Knowledge of materials used for hard and packaged goods production through processes such as injection molding, blow molding, thermoforming, etc.
  • Strong collaboration skills, partnering with internal and external stakeholders on aesthetic design, part moldability, assembly, and design-for-manufacturing
  • An always learning mindset with a strong curiosity and desire to fail fast to learn quickly
  • Project and time management capabilities to execute project priorities and deliverables in a timely and efficient manner
  • An advanced knowledge of design-for-manufacturing and the ability to work closely with mechanical engineering to execute on product design is a must
  • Role not eligible for sponsorship

Required Skills
  • Strong sketching and conceptual abilities
  • Exceptional sense of design to create visually appealing and user-friendly products
  • Ability to set priorities and reconcile directions from competing interests
  • Consumer-led design mindset and processes
  • Advanced proficiency in 3D modeling (SolidWorks, Siemens NX)
  • Skilled proficiency in 3D rendering (Keyshot preferred)
  • Strongly skilled in rapid and mechanical fabrication capabilities with a hands-on development approach
  • Proficient in Product Lifecycle Management (PLM) to maintain version control of CAD components and design documentation
  • Experience with StageGate processes
  • Skilled proficiency in hard goods and consumer packaged goods manufacturing and assembly to scale up for commercialization
  • Ability to organize and carry out multiple projects with attention to detail
  • Excellent problem-solving skills
  • Excellent communication skills, both oral and written, are fundamental

Work Environment
Working conditions are normal for an office environment
This is a hybrid role which allows for work from home on Monday and Friday and work in the office, Tuesday through Thursday.
Relocation assistance may be provided for candidates who are not currently located within commuting distance of the position.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.
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