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Consumer Insight Manager Jobs in Wisconsin (NOW HIRING)

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

Oversees projects and shares progress reports and timelines in order to inform management of ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

Oversees projects and shares progress reports and timelines in order to inform management of ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

Oversees projects and shares progress reports and timelines in order to inform management of ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

Johnsonville

Associate Brand Manager

Sheboygan Falls, WI · On-site

$89K - $116K/yr

In this role, you'll uncover consumer insights, shape category strategies, and collaborate across ... Support Brand Manager in strategy development and brand planning for products in the breakfast

Johnsonville

Associate Brand Manager

Sheboygan Falls, WI · On-site

$89K - $116K/yr

In this role, you'll uncover consumer insights, shape category strategies, and collaborate across ... Support Brand Manager in strategy development and brand planning for products in the breakfast

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Wisconsin

Consumer Insight Manager information

See Wisconsin salary details

$53.5K

$98K

$134.7K

How much do consumer insight manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for consumer insight manager in Wisconsin is $98,045.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,700.00 and $109,500.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
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Consumer Insight Manager jobs near you
Consumer Insights Manager

Consumer Insights Manager

Jockey International, Inc.

Kenosha, WI

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 25 days ago

Job description

At Jockey, caring is our responsibility. It’s the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking a Consumer Insights Manager to join our Marketing team!

JOB SUMMARY

The Consumer Insights Manager will lead the planning and execution of consumer research.  This position will gather market intelligence, will be the voice of the consumer, and will provide critical consumer insights for the company that will be used to develop new products, improve current products, validate emerging consumer needs, and support brand health/marketing. 

This position will be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area).

ESSENTIAL FUNCTIONS

  • Responsible for initiating, designing, executing, and interpreting primary and secondary data to formulate reports and make recommendations to the Jockey organization. Applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
  • Partner with various departments to execute primary research to identify and substantiate business opportunities for Jockey.
  • Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc.
  • Design and field surveys and qualitative guides to ensure the necessary insights are captured in the research.
  • Collaborate with Data Science team to improve data collection/usage across sources.
  • Explore tools in partnership with Data Science team to improve research efficiency.
  • Identify and promote opportunities to partner with Jockey's data science team for more effective discovery of actionable consumer insights.
  • Conduct in-depth data analyses from research.
  • Develop and present research reports containing actionable recommendations to all levels of the organization.
  • Partner with external vendors to deliver insights and needs.
  • Manage Consumer Insights budget.
  • Analyze secondary research data and product actionable reports for internal clients.
  • Provide input in the development of strategies that are developed from insights.
  • Monitor and evaluate industry trends and provide a forward view to potential impact.

MINIMUM QUALIFICATIONS

  • Must have a minimum of 3-5 years of qualitative and quantitative research experience, supporting product, marketing, and/or brand insight needs.
  • Bachelor’s degree in related field (i.e. Research, Data Analytics, Merchandising).
  • Previous experience with syndicated research
  • Experience creating, executing and analyzing quantitative surveys
  • Experience with survey software and tools (i.e. Alchemer, Cint)
  • Demonstrated analytical and critical thinking skills
  • Demonstrated ability to think strategically, objectively, and creatively
  • Demonstrated ability to drive projects and results and to execute responsibilities independently
  • Ability to collaborate with internal and external clients and colleagues effectively virtually or in-person as required
  • Excellent communication skills and ability to work collaboratively
  • Time management skills are critical
  • Apparel and/or retail industry experience preferred
  • Some direct or indirect experience managing individuals or teams preferred
  • Experience working with data science/analytics teams preferred

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!

Apply