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Consumer Insight Manager Jobs in Wisconsin (NOW HIRING)

... and consumer insight. Contribute to building a profitable product portfolio that aligns with ... Manage target consumer mix to maximize sales and optimize profits. * Ensure product development ...

... and consumer insight. Contribute to building a profitable product portfolio that aligns with ... Manage target consumer mix to maximize sales and optimize profits. * Ensure product development ...

Collaborates with Consumer Insights and Brand Management to build opportunity landscapes (jobs-to-be-done, segments, white spaces, unmet needs) and synthesize them into prioritized innovation ...

Collaborates with Consumer Insights and Brand Management to build opportunity landscapes (jobs-to-be-done, segments, white spaces, unmet needs) and synthesize them into prioritized innovation ...

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

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Consumer Insight Manager information

See Wisconsin salary details

$53.5K

$98K

$134.7K

How much do consumer insight manager jobs pay per year?

As of Jul 15, 2026, the average yearly pay for consumer insight manager in Wisconsin is $98,045.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,700.00 and $109,500.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What are popular job titles related to Consumer Insight Manager jobs in Wisconsin? For Consumer Insight Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Wisconsin look for? The top searched job categories for Consumer Insight Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Consumer Insight Manager jobs? Cities in Wisconsin with the most Consumer Insight Manager job openings:
Category Insights Manager - Strategic Channels

Category Insights Manager - Strategic Channels

Sargento Foods

Plymouth, WI

Full-time

Medical, Dental, Vision, Retirement

Re-posted 20 days ago


Sargento rating

9.2

Company rating: 9.2 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

4th of 396 rated food and drinks producers


Job description

The Category Insights Manager plays a vital role in delivering strategic insights, solutions, and analytics to support category management efforts for key Consumer Products customers. This role will support our Strat Channels Team which includes the Club (Costco, Sam's BJ's), Drug (Walgreens, CVS), Convenience (7-11, Circle K, etc.) and Dollar (Aldi, Dollar General, etc.) National Channels of trade.This position strengthens customer planning, sales execution, and financial performance for the Consumer Products Business Unit sales team by leading Category/Business Reviews, Top-to-Top and Joint Business Planning sessions, bi-annual innovation reviews, omnichannel strategy integration, and new product presentations in collaboration with the Sales teams.

Your Story.

The Category Insights Manager plays a vital role in delivering strategic insights, solutions, and analytics to support category management efforts for key Consumer Products customers.  This role will support our Strat Channels Team which includes the Club (Costco, Sam’s BJ’s), Drug (Walgreens, CVS), Convenience (7-11, Circle K, etc.) and Dollar (Aldi, Dollar General, etc.) National Channels of trade.

This position strengthens customer planning, sales execution, and financial performance for the Consumer Products Business Unit sales team by leading Category/Business Reviews, Top-to-Top and Joint Business Planning sessions, bi-annual innovation reviews, omnichannel strategy integration, and new product presentations in collaboration with the Sales teams.

Your Passion. Our Culture.

At Sargento, you work for a company you believe in, with a family of people who believe in you.  Our culture stems from a simple premise: Hire good people and treat them like family.  At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company.  You will be encouraged to make a meaningful difference in the community, in the company and in your career.  With diverse experiences and tools to learn and develop, you can transform your aspirations into reality.  If you’re ready for the right place to belong and grow your career, you can find it here.

Benefits that set us apart.

  • Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
  • Employer 401K contribution in the top 1% of the nation
  • Relocation Assistance
  • Tuition Assistance
  • Access to Employee Store
  • Must be available for overnight travel 25%, across customer area of responsibilities.

What You Do.

  • Responsible for analyzing customer-specific information, including Circana syndicated data, internal Sargento data, and other loyalty data to measure category and brand effectiveness and subsequently provide recommendations for improving customer category and brand growth and profitability.
  • Works closely with the Sales teams by providing analytical support for the following sales related activities:
    • Assists in developing annual category management information budget and makes appropriate recommendations for future resource needs
    • On-going sales trend tracking and evaluation
    • Customer business planning
    • Category reviews
    • Assortment optimization
    • Evaluating pricing and promotion effectiveness
    • New distribution and space management initiatives
    • Monitoring competitive activity
    • Demand planning
    • Special projects and information requests as they arise
  • Responsible for analyzing customer-specific information, including Nielsen or Circana syndicated data, internal Sargento data, to measure category and brand effectiveness and subsequently provide recommendations for growing sales, distribution, and customer profitability.
  • Support joint strategic planning with executive leadership for Sargento and customer by elevating connectivity with senior leadership through the development of Top-to-Top meetings.
  • Supports eCommerce data analysis to identify trends and opportunities
  • Category Captaincy leadership with agency partners; collaborates closely with customer buying team throughout process including final Planogram execution
  • Develops and maintains category management tools and information while working with the category management team and leveraging the marketing and insights teams
  • Works with the Sales Team to identify analytical support needs by initiating processes and disciplines to ensure agency analytical services are proactive and maintained
  • Supports trade management efforts for improved accuracy by providing sales analysis that facilitates pricing and promotional efficiency
  • Develops sound customer relationships that provide an opportunity for Sargento to participate in or lead category management reviews including assortment optimization for all assigned customers
  • Trains and develops skill sets of agency analyst to meet Sargento demands for best-in-class category management practices

Your Education and Experience.

  • Bachelor's degree (B.A.) from four-year college or university
  • Five plus years CPG industry experience.
  • Prior Category Management experience, and/or Club Channel experience preferred.
  • Planogram analysis preferred
  • Proficiency in Luminate, Nielsen, and/or Circana databases required.
  • Experience with leveraging insights to drive influence is required.
  • Proficient in Microsoft Word, Excel, and PowerPoint.

Our Story.

With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years.  We created the world’s first, successful pre-packaged sliced and shredded natural cheeses.  Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces.  Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.

To learn more about our culture and values, please visit our website at https://careers.sargento.com/us/en.

#LI-KJ1

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.Employment Type: FULL_TIME

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About Sargento

Sourced by ZipRecruiter

Industry

Food and drink manufacturing

Company size

1,001 - 5,000 Employees

Headquarters location

Plymouth, WI, US

Year founded

1953