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Consumer Insight Manager Jobs in Utah (NOW HIRING)

Associate Brand Manager

Provo, UT · On-site

$80K - $90K/yr

... insights, strategic recommendations, and category growth ideas. * Analyze consumer trends ... Support the development and management of a multi-year innovation pipeline aligned with business ...

Product Marketing Manager

Ogden, UT · On-site

$150K/yr

Description Product Marketing Manager - Road OR Mountain Bike We are hiring two Product Marketing ... Can use market research, consumer insights, competitive intelligence, and sales data to make better ...

Product Marketing Manager

Ogden, UT · On-site

$150K/yr

Product Marketing Manager - Road OR Mountain Bike We are hiring two Product Marketing Managers: one ... Can use market research, consumer insights, competitive intelligence, and sales data to make better ...

Product Marketing Manager

Ogden, UT · On-site

$150K/yr

Product Marketing Manager - Road OR Mountain Bike We are hiring two Product Marketing Managers: one ... Can use market research, consumer insights, competitive intelligence, and sales data to make better ...

... mindset, and enjoys turning consumer insights into memorable brand experiences. Key ... Manage activation budgets, vendor relationships, event logistics, and on-site execution. * Monitor ...

Brand Activation Specialist

Lehi, UT · On-site

$55 - $75/hr

... mindset, and enjoys turning consumer insights into memorable brand experiences. Key ... Manage activation budgets, vendor relationships, event logistics, and on-site execution. * Monitor ...

New

... mindset, and enjoys turning consumer insights into memorable brand experiences. Key ... Manage activation budgets, vendor relationships, event logistics, and on-site execution. * Monitor ...

Senior Ecommerce Manager of Apparel

Lehi, UT · On-site

$118K - $156K/yr

Manage a portfolio of 2-4 apparel partner brands, driving sales performance, marketplace growth ... consumer insights. * Oversee daily marketplace operations, including product uploads, content ...

Director of Product Management-Drinkware

Lehi, UT · On-site

$218K - $229K/yr

As Director of Product Management - Drinkware, you own product strategy, portfolio direction, and ... Ensure product teams leverage insights from Consumer Insights and Brand teams, supplemented by ...

Showing results 41-60

Consumer Insight Manager information

See Utah salary details

$48.3K

$88.4K

$121.5K

How much do consumer insight manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer insight manager in Utah is $88,430.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,800.00 and $98,800.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Utah?

For Consumer Insight Manager jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Utah look for?

The top searched job categories for Consumer Insight Manager jobs in Utah are:

What cities in Utah are hiring for Consumer Insight Manager jobs?

Cities in Utah with the most Consumer Insight Manager job openings:

Infographic showing various Consumer Insight Manager job openings in Utah as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $88,430 per year, or $42.5 per hour.

Head of Marketing North America (Brand Leadership, Insights & Activation)

Husqvarna Group

North Salt Lake, UT • On-site

Full-time

Re-posted yesterday


Job description

Last date to apply:
We are continuously accepting applications
We are seeking a visionary marketing leader to head our North America team, champion brand building, and drive the regional brand strategy for our master brands, Orbit and Gardena. This role is pivotal in shaping brand identity, activating impactful campaigns, and ensuring all marketing activities are insight-driven and data-supported. You will become a change agent, supported by executive leadership, and play a key role in elevating our brands across all channels and touchpoints.
Key Responsibilities
Brand Strategy & Leadership
  • Become a change agent with support from executive leadership, championing the building and strengthening of all company brands.
  • Own and develop the brand architecture, positioning, and identity for all brands, ensuring adherence to brand guidelines and governance.
  • Represent brand marketing in leadership meetings and on leadership councils, providing recommendations and strategic direction that elevate our brands.
  • Grow and build the two retail master brands in North America: Orbit and Gardena.
  • Participate in the central Brand Marketing leadership team and travel to Germany for annual planning and product launch meetings for Gardena.

Market Research & Insights
  • Build and develop a market research and insight function to ensure strategic decisions, product innovation, and marketing activities are insight-driven and supported by data.
  • Leverage market research, consumer insights, and performance analytics to inform strategies, optimize campaigns, and measure ROI.

Brand Activation & Content
  • Design and execute brand campaigns that drive awareness and engagement, using a holistic 4P approach (Product, Price, Place, Promotion).
  • Own and develop all content across channels-including online, in-store, and brand campaigns-ensuring it meets brand standards and aligns with brand identity.
  • Develop and execute branded media campaigns, own social media strategy, strengthen influencer relationships, oversee PR, and manage the Orbit and Gardena websites.

Collaboration & Cross-Functional Support
  • Work with Product Development to provide strategic brand support, insights, and input into innovation pipelines and product portfolio management.
  • Collaborate with Sales to provide strategic brand input into line reviews, channel strategies, and product pricing, ensuring alignment with brand positioning and guidelines.

Brand Assets & Design
  • Own and develop the master packaging graphic template for the Orbit brand.
  • Provide strategic support for the product industrial design language for the Orbit brand.

Team Leadership & Budget Management
  • Build, lead, and inspire a high-performing marketing team, fostering collaboration and excellence.
  • Manage marketing budgets effectively, ensuring resource allocation drives measurable brand growth.

Qualifications
  • Extensive experience 10+ in strategic brand management, with proven application of the 4P framework.
  • Strong expertise in using data and insights to guide marketing decisions and improve performance.
  • Demonstrated success in developing and executing brand strategies, including architecture and positioning.
  • Proven leadership skills with experience building and managing teams.
  • Analytical mindset combined with creativity and a hands-on approach.
  • Excellent communication and stakeholder management skills.

Why Join Us?
  • Opportunity to shape the brand strategy for North America and make a significant impact.
  • Dynamic environment with high autonomy and visibility.
  • Competitive compensation and career development opportunities.
  • Applicants must be authorized to work in the U.S.
  • Location: Salt Lake City, USA
  • Reports to: Senior Director Brand & Marketing (Germany)