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Consumer Insight Manager Jobs in Utah (NOW HIRING)

Trove Brands

Product Manager - Drinkware

Lehi, UT · On-site

Serve as the category and user expert, translating consumer and market insights into clear ... Partner closely with Brand Management to champion the right products from concept through launch ...

Synchrony

SVP, Consumer Bank Analytics

Draper, UT · On-site

The SVP, Consumer Bank Analytics is responsible for leading the analytics data strategy and insight ... Manage relationships with external data and analytics partners supporting customer intelligence ...

Trove Brands

Product Manager - Drinkware

Lehi, UT · On-site

... consumer insights from the Consumer Insights team, in coordination with Brand Managers, supplemented by category, market, and competitive research to inform product direction • Translate research ...

Trove Brands

Product Manager - Drinkware

Lehi, UT · On-site

... insights from the Consumer Insights team, in coordination with Brand Managers, supplemented by category, market, and competitive research to inform product direction. • Translate research into ...

Trov

Product Manager - Drinkware

Lehi, UT · On-site

$80 - $100/hr

Request and leverage consumer insights from the Consumer Insights team, in coordination with Brand Managers, supplemented by category, market, and competitive research to inform product direction.

New

Trove Brands

Product Manager - Drinkware

Lehi, UT · On-site

Serve as the category and user expert, translating consumer and market insights into clear ... Partner closely with Brand Management to champion the right products from concept through launch ...

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Consumer Insight Manager information

See Utah salary details

$48.3K

$88.4K

$121.5K

How much do consumer insight manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer insight manager in Utah is $88,430.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,800.00 and $98,800.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Utah as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $88,430 per year, or $42.5 per hour.

Consumer Insights Research Associate

Thanksgiving Point Institute Inc.

Lehi, UT • On-site

Full-time, Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Job description

Consumer Insights Research Associate Job Description

*Please submit a cover letter.*

Wage: DOE

Shift: Part-time or full-time options available. Primarily Monday-Friday during office hours. Periodic availability for Saturdays, evenings, holidays, and peak attendance periods may be required.

Benefits: All team members enjoy a free Thanksgiving Point Membership for you and immediate family; Employee Assistance Program; 401(k); Financial Assistance Program; Thanksgiving Point venue discounts; and more! Full time team members enjoy medical, dental, vision, life, and long-term disability insurances; paid time off & holidays.

Summary: The Consumer Insights Research Associate uses quantitative and qualitative data to help Thanksgiving Point better understand its guests, improve experiences, demonstrate impact, and inform strategic decisions. Working across programs, events, and venues, the Associate collects and analyzes data on guest behaviors, needs, preferences, and experiences and translates findings into actionable insights. The position also supports research and evaluation efforts that advance Thanksgiving Point’s nonprofit mission and demonstrate its educational and community impact.

Responsibilities:

  • Collect, manage, analyze, and interpret quantitative and qualitative data related to guest motivations, preferences, behaviors, attendance, programs, exhibits, events, and organizational impact.
  • Design and conduct surveys, observational studies, interviews, focus groups, and other consumer research using Qualtrics and related tools.
  • Use data analytics to identify consumer trends, audience segments, patterns, and opportunities that inform guest experience, strategic, and operational decisions.
  • Support applied research and evaluation projects, including longitudinal and quasi-experimental studies measuring educational and community impact and changes in guest behaviors over time.
  • Develop dashboards, reports, visualizations, and presentations that translate research findings into clear, actionable insights for organizational stakeholders.
  • Collaborate with departments across Thanksgiving Point to identify research questions, understand audiences, and apply insights to organizational decision-making.
  • Support grant applications and reports, research proposals, IRB applications, conference presentations, publications, and other research communications.
  • Maintain organized research files and datasets while ensuring data quality and confidentiality.
  • Exemplify Thanksgiving Point’s Mission, Values, and Policies and perform other duties as assigned.
  • Other duties as assigned

Requirements:

  • Bachelor’s degree (or current enrollment with anticipated completion) in Social Sciences, Psychology, Education, Evaluation, Consumer Behavior, Business Analytics, Museum Studies, or a related field.
  • Experience with Microsoft Excel and Office Suite; experience with statistical software (R, SPSS, Python, or similar), survey platforms such as Qualtrics, and data visualization tools is preferred.
  • Strong analytical and critical-thinking skills with the ability to understand consumer behavior, identify patterns, solve problems, and translate data into insights.
  • Excellent written and verbal communication skills, including the ability to communicate research findings clearly to diverse audiences.
  • Strong organization and attention to detail, with the ability to manage multiple projects, meet deadlines, and produce accurate, high-quality work.
  • Ability to work independently and collaboratively with cross-functional teams.
  • Interest in consumer insights, audience research, guest experience, education, museums, nonprofits, and/or program evaluation.
  • Physical requirements include: sitting and standing for long periods; bending, twisting, climbing stairs; lifting 20lbs; manipulating small objects.
  • Pass a background check.
  • Must be at least 18 years old.

Apply