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Consumer Insight Manager Jobs in Lehi, UT (NOW HIRING)

Synchrony

SVP, Consumer Bank Analytics

Draper, UT · On-site

The SVP, Consumer Bank Analytics is responsible for leading the analytics data strategy and insight ... Manage relationships with external data and analytics partners supporting customer intelligence ...

Trove Brands

Product Manager - Drinkware

Lehi, UT · On-site

Serve as the category and user expert, translating consumer and market insights into clear ... Partner closely with Brand Management to champion the right products from concept through launch ...

Trove Brands

Product Manager - Drinkware

Lehi, UT · On-site

... insights from the Consumer Insights team, in coordination with Brand Managers, supplemented by category, market, and competitive research to inform product direction. • Translate research into ...

Trove Brands

Product Manager - Drinkware

Lehi, UT · On-site

... consumer insights from the Consumer Insights team, in coordination with Brand Managers, supplemented by category, market, and competitive research to inform product direction • Translate research ...

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Consumer Insight Manager information

See Lehi, UT salary details

$49.8K

$91.2K

$125.3K

How much do consumer insight manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for consumer insight manager in Lehi, UT is $91,182.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,100.00 and $101,800.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What cities near Lehi, UT are hiring for Consumer Insight Manager jobs?

Cities near Lehi, UT with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Lehi, UT as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $91,182 per year, or $43.8 per hour.

Director of Consumer & Brand Strategy

Springville, UT • On-site

Five Star Franchising
Personal Services • 51 - 200 employees
Learn more about Five Star Franchisingexternal

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Description: Five Star Franchising

Director of Consumer & Brand Strategy
Location: Springville, UT
Department: Marketing
Reports To: Senior Vice President of Marketing

Company Overview

Five Star Franchising is a fast-growing organization leading multiple national brands across home services, restoration, and celebrations. Our mission is to help franchise owners thrive by delivering best-in-class marketing, operations, and business support that drive profitable growth and remarkable customer experiences.

We live our DRIVE values — Driven, Real, Enthusiastic, Innovative, Vital — combining bold thinking with flawless execution. We move fast, stay accountable, and care deeply about results and people.

Position Summary

The Director of Consumer & Brand Strategy will serve as the strategic brand lead across Five Star Franchising’s portfolio, responsible for strengthening brand positioning, consumer understanding, messaging strategy, media direction, and overall brand effectiveness.

This role is designed for a classically trained brand marketer — ideally from CPG, consumer services, retail, or highly strategic brand organizations — who brings a strong foundation in consumer insight, brand management, media planning, and business performance ownership.

Reporting to the SVP of Marketing, this role will partner cross-functionally with brand teams, marketing directors, agencies, franchisees, and Presidents to sharpen positioning, improve marketing effectiveness, and drive profitable growth across the portfolio.

This is not a Creative Director or production-focused role. Candidates should have formal experience owning brand strategy, consumer positioning, media planning, and business performance — not solely creative development, design leadership, or production execution.

Key Responsibilities

Brand Leadership & Strategy

  • Define and drive brand positioning, architecture, and voice across multiple brands.
  • Lead brand planning with clear objectives, strategies, and KPIs.
  • Advocate for consumer-first strategy, leveraging data and insights to guide decisions.

Media & Agency Management

  • Guide brand strategy, messaging, media direction and creative effectiveness across TV, OTT, digital, and social campaigns.
  • Manage relationships with media, digital, and creative agencies; ensure alignment to brand vision and performance goals.
  • Oversee paid media strategy, creative briefing, testing, and optimization.

Consumer Insights & Analytics

  • Own the consumer portrait; mine data to guide creative, messaging, and media planning.
  • Translate insights into actionable strategies that improve marketing effectiveness.
  • Monitor ROI, campaign performance, and media efficiency.

Cross-Functional Collaboration & Execution

  • Partner with internal teams and franchisees to align marketing activity with growth goals.
  • Establish KPI dashboards and reporting to track marketing and brand health.
  • Ensure execution excellence and measurable impact across all initiatives.
Qualifications
  • 5+ years in brand management, preferably within CPG, consumer services, retail, or highly strategic brand organizations.
  • Candidates should have formal experience owning brand strategy, consumer positioning, media planning, and business performance - not solely creative development or design leadership.
  • Strong business and analytical mindset with experience leveraging consumer insights, market data, and performance metrics to drive brand and revenue growth.
  • Experience working within highly matrixed or cross-functional organizations preferred.
  • Proven success managing agencies and leading cross-functional projects.
  • Analytical, insight-driven, and skilled in storytelling and executive influence.
  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
  • Franchise, multi-brand, or performance-marketing experience is a plus.
Why Join Five Star Franchising
  • Lead brand strategy for high-growth, nationally recognized consumer brands.
  • Balance creative excellence with data-driven performance.
  • Join a collaborative, results-focused marketing team redefining franchise marketing.

Equal Opportunity Employer

Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodations

Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.

Requirements: