... in consumer insights, market research, or customer analytics - 3+ years of direct people management experience - Experience managing research vendors, budgets, multiple concurrent projects, and ...
... in consumer insights, market research, or customer analytics - 3+ years of direct people management experience - Experience managing research vendors, budgets, multiple concurrent projects, and ...
The Senior Manager, Consumer Insights will serve as a core partner and consumer advocate for Hasbro ... insight integration with interested parties. We want someone enthusiastic about Hasbro's brands and ...
The Senior Manager, Consumer Insights will serve as a core partner and consumer advocate for Hasbro ... insight integration with interested parties. We want someone enthusiastic about Hasbro's brands and ...
... in consumer insights, market research, or customer analytics - 3+ years of direct people management experience - Experience managing research vendors, budgets, multiple concurrent projects, and ...
... in consumer insights, market research, or customer analytics - 3+ years of direct people management experience - Experience managing research vendors, budgets, multiple concurrent projects, and ...
Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create" and add value. * Proficiency with consumer insight ...
Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create" and add value. * Proficiency with consumer insight ...
Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create" and add value. * Proficiency with consumer insight ...
Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create" and add value. * Proficiency with consumer insight ...
... managing trained and semi trained panels; establishing sensory attributes and benchmarks; and ... Consumer Insights, Consumer Product Research, Product Experience Research or a related field.
... managing trained and semi trained panels; establishing sensory attributes and benchmarks; and ... Consumer Insights, Consumer Product Research, Product Experience Research or a related field.
The Senior Manager, Consumer Insights will serve as a core partner and consumer advocate for Hasbro ... insight integration with interested parties. We want someone enthusiastic about Hasbro's brands and ...
The Senior Manager, Consumer Insights will serve as a core partner and consumer advocate for Hasbro ... insight integration with interested parties. We want someone enthusiastic about Hasbro's brands and ...
Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create" and add value. * Proficiency with consumer insight ...
Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create" and add value. * Proficiency with consumer insight ...
... managing trained and semi trained panels; establishing sensory attributes and benchmarks; and ... Consumer Insights, Consumer Product Research, Product Experience Research or a related field.
... managing trained and semi trained panels; establishing sensory attributes and benchmarks; and ... Consumer Insights, Consumer Product Research, Product Experience Research or a related field.
Director, Consumer Insights & Brand Research
Mansfield, MA · On-site
$195K - $230K/yr
Build regional capability in research methodologies and insight interpretation * Share best ... Experience managing market research vendors and conducting RFPs * Strong background in consumer ...
Director, Consumer Insights & Brand Research
Mansfield, MA · On-site
$195K - $230K/yr
Build regional capability in research methodologies and insight interpretation * Share best ... Experience managing market research vendors and conducting RFPs * Strong background in consumer ...
... Management: * Lead global research vendor relationships and conduct annual performance reviews ... Build regional capability in research methodologies and insight interpretation * Share best ...
... Management: * Lead global research vendor relationships and conduct annual performance reviews ... Build regional capability in research methodologies and insight interpretation * Share best ...
Build regional capability in research methodologies and insight interpretation * Share best ... Experience managing market research vendors and conducting RFPs * Strong background in consumer ...
Build regional capability in research methodologies and insight interpretation * Share best ... Experience managing market research vendors and conducting RFPs * Strong background in consumer ...
Contribute to brainstorms with insight-driven ideas that fuel innovation * Develop a strong ... Strong project management and organizational skills with the ability to manage multiple priorities
Contribute to brainstorms with insight-driven ideas that fuel innovation * Develop a strong ... Strong project management and organizational skills with the ability to manage multiple priorities
Establishes performance measures and uses market research, consumer insight, competitive ... Develops and manages the Marketing & Communications budget, agency and vendor relationships ...
Establishes performance measures and uses market research, consumer insight, competitive ... Develops and manages the Marketing & Communications budget, agency and vendor relationships ...
Senior Manager, Culinary Insights
Newton, MA · On-site
$136K - $163K/yr
Senior Manager, Culinary Insights Position Overview The Menu & Innovation Consumer Insights Senior ... Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary ...
Senior Manager, Culinary Insights
Newton, MA · On-site
$136K - $163K/yr
Senior Manager, Culinary Insights Position Overview The Menu & Innovation Consumer Insights Senior ... Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary ...
This leader will be responsible for managing a best-in-class insights organization that deeply understands our customers, prospects, and market--and translates that understanding into clear ...
New
Quick apply
This leader will be responsible for managing a best-in-class insights organization that deeply understands our customers, prospects, and market--and translates that understanding into clear ...
New
Contribute to brainstorms with insight-driven ideas that fuel innovation * Develop a strong ... Strong project management and organizational skills with the ability to manage multiple priorities
Contribute to brainstorms with insight-driven ideas that fuel innovation * Develop a strong ... Strong project management and organizational skills with the ability to manage multiple priorities
Contribute to brainstorms with insight-driven ideas that fuel innovation * Develop a strong ... Strong project management and organizational skills with the ability to manage multiple priorities
Contribute to brainstorms with insight-driven ideas that fuel innovation * Develop a strong ... Strong project management and organizational skills with the ability to manage multiple priorities
Contribute to brainstorms with insight-driven ideas that fuel innovation * Develop a strong ... Strong project management and organizational skills with the ability to manage multiple priorities
Contribute to brainstorms with insight-driven ideas that fuel innovation * Develop a strong ... Strong project management and organizational skills with the ability to manage multiple priorities
... insights and consumer psychographics. * Ensure digital media and content strategies are fully integrated with owned platforms and CRM to deliver a cohesive omnichannel experience. Minimum ...
... insights and consumer psychographics. * Ensure digital media and content strategies are fully integrated with owned platforms and CRM to deliver a cohesive omnichannel experience. Minimum ...
Consumer Insight Manager information
See Massachusetts salary details
$57.9K - $65.9K
1% of jobs
$65.9K - $73.9K
3% of jobs
$73.9K - $81.9K
11% of jobs
$86.7K is the 25th percentile. Wages below this are outliers.
$81.9K - $89.9K
16% of jobs
$89.9K - $97.8K
16% of jobs
The median wage is $99.6K / yr.
$97.8K - $105.8K
15% of jobs
$105.8K - $113.8K
13% of jobs
$114.6K is the 75th percentile. Wages above this are outliers.
$113.8K - $121.8K
11% of jobs
$121.8K - $129.8K
4% of jobs
$129.8K - $137.8K
8% of jobs
$137.8K - $145.8K
2% of jobs
$57.9K
$106.1K
$145.8K
How much do consumer insight manager jobs pay per year?
As of Sep 10, 2026, the average yearly pay for consumer insight manager in Massachusetts is $106,085.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,400.00 and $118,500.00 per year, depending on experience, location, and employer.
What does a consumer insight manager do?
A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.
What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?
To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.
How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?
A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What is the difference between Consumer Insight Manager vs Market Research Analyst?
| Aspect | Consumer Insight Manager | Market Research Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behavior | Bachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis |
| Work Environment | Corporate marketing teams, consumer goods companies, retail | Research firms, consulting agencies, corporate marketing departments |
| Employer & Industry Usage | Used in consumer-focused industries to guide marketing strategies | Used across industries for data collection and market trend analysis |
The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.
How to get a job in consumer insight management?
To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.
What are popular job titles related to Consumer Insight Manager jobs in Massachusetts?
For Consumer Insight Manager jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Massachusetts look for?
The top searched job categories for Consumer Insight Manager jobs in Massachusetts are:
What cities in Massachusetts are hiring for Consumer Insight Manager jobs?
Cities in Massachusetts with the most Consumer Insight Manager job openings:
What are popular job titles related to Consumer Insight Manager jobs in MA?
For Consumer Insight Manager jobs in MA, the most frequently searched job titles are:
Senior Manager, Consumer Insights
Framingham, MA • On-site
Staples, Inc. •
Retail • 10K+ employees10,000+ employees
Full-time
Retirement, PTO
Re-posted 13 days ago
Staples rating
5.8
Based on 644 frontline employees who took The Breakroom Quiz
Job description
Staples is business to business. You're what binds us together.
Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention and encourage brand loyalty. Within this team, the Consumer Insights function plays a critical role in shaping strategy by translating complex customer data into meaningful, actionable insights that drive growth, strengthen brand performance, and enhance customer engagement. We work together across Marketing, Product, Merchandising, and Analytics to ensure the voice of the customer is embedded in every decision.
What you will be doing:
- Define and own a multi-year Consumer Insights strategy and roadmap aligned to enterprise and marketing priorities.
- Identify and prioritize strategic learning agendas across brand, customer segments, product, and experience.
- Translate complex research and analytics into clear, compelling narratives that drive business decisions.
- Serve as a visible advocate for the voice of the customer across leadership forums and cross-functional teams.
- Partner closely with Brand Strategy to inform positioning, messaging, and go-to-market planning.
- Lead, develop, and mentor a team of insights professionals, fostering a culture of curiosity, rigor, and impact.
- Oversee qualitative and quantitative research execution, ensuring methodological rigor and business relevance.
- Manage external research vendors, budgets, and multiple concurrent projects.
- Integrate primary research, analytics, and syndicated data into cohesive insights and recommendations that drive measurable outcomes.
What You Bring to the Table:
- Exceptional storytelling and communication skills, with the ability to simplify complex data into compelling narratives
- Strong leadership and team development skills
- Strong strategic thinking with the ability to connect insights to business impact
- Influencing and stakeholder management across multiple levels
- Intellectual curiosity and a passion for understanding customers
- Ability to balance big-picture strategy with executional excellence
- Collaborative mindset with strong cross-functional partnership skills
- Problem-solving and critical thinking in complex, ambiguous environments
What's needed: Basic Qualifications:
- Bachelor's degree in Marketing, Business, Psychology, Economics, Statistics, or related work experience
- 8+ years of experience in consumer insights, market research, or customer analytics
- 3+ years of direct people management experience
- Experience managing research vendors, budgets, multiple concurrent projects, and research tools such as Qualtrics
- Hands-on experience applying qualitative and quantitative research methodologies
Preferred Qualifications:
- Experience building or transforming a Consumer Insights function or operating model
- Advanced degree (MBA or equivalent)
- Experience integrating primary research with analytics or data science
- Experience in retail, eCommerce, or consumer-facing industries
- Experience presenting insights to senior leadership or executive audiences
- Familiarity with segmentation, brand tracking, and customer experience research methodologies
We Offer:
Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
About Us
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
About Staples
Sourced by ZipRecruiter
Staples is the country's largest operator of office supplies superstores, offering a vast selection of products at low prices, primarily to small business owners. The company has a strong online presence and operates over 994 stores in the U.S. and 40 warehouses/fulfillment centers. The company was founded by Leo Kahn and Thomas G. Stemberg, and opened its first store in Brighton, Massachusetts on May 1, 1986. By 1996, it had reached the Fortune 500, and later acquired the office supplies company Quill Corporation. Staples provides office and school supplies, office furnishings, electronics, software, snack and beauty products, as well as offering printing and technological services. The company has a strong commitment to innovation and customer service.
Industry
Retail
Company size
10,000+ Employees
Headquarters location
Framingham, MA, US