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Consumer Insight Manager Jobs in Massachusetts (NOW HIRING)

Panera Bread

Senior Manager, Culinary Insights

Newton, MA · On-site

$136K - $163K/yr

Senior Manager, Culinary Insights Position Overview The Menu & Innovation Consumer Insights Senior ... Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary ...

TruRoots Company

Senior Associate Brand Manager

Dedham, MA · On-site

$89K - $116K/yr

Senior Associate Brand Manager Location: Dedham, MA (Headquarters) Are you a creative CPG marketer ... Consumer-focused thinking and ability to develop creative materials tied to consumer insights ...

TruRoots

Senior Associate Brand Manager

Dedham, MA · On-site

$89K - $116K/yr

Senior Associate Brand Manager Location: Dedham, MA (Headquarters) Are you a creative CPG marketer ... Consumer-focused thinking and ability to develop creative materials tied to consumer insights ...

Wellness Pet

Associate Brand Manager

Burlington, MA · Hybrid

$86K - $124K/yr

As an Associate Brand Manager, you will cultivate and leverage consumer and category insights to ... Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to ...

SharkNinja

Marketing Manager, Shark Home

Needham, MA · On-site

Partner with Consumer Insights to test and validate messaging, storytelling, and creative assets ... Manage creative development workflows, including timelines, approvals, and adherence to established ...

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Showing results 21-40

All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Massachusetts

Consumer Insight Manager information

See Massachusetts salary details

$57.9K

$106.1K

$145.8K

How much do consumer insight manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for consumer insight manager in Massachusetts is $106,085.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,400.00 and $118,500.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Massachusetts as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Hybrid job distribution, with an average salary of $106,085 per year, or $51 per hour.

Senior Manager, Culinary Insights

Panera Bread

Newton, MA • On-site

$136K - $163K/yr

Full-time

Re-posted yesterday

Panera Bread rating

5.4

Company rating: 5.4 out of 10

Based on 1,450 frontline employees who took The Breakroom Quiz

10th of 16 rated cafes

Job description

Senior Manager, Culinary Insights
Position Overview
The Menu & Innovation Consumer Insights Senior Manager is a strategic leader responsible for shaping the future of the brand's food and beverage portfolio through deep consumer understanding. This role blends research expertise, culinary curiosity, and business acumen to guide menu strategy, innovation pipelines, and long-term growth opportunities. The Senior Manager ensures that guest needs, behaviors, and emerging trends directly inform product development and brand experience decisions. This position will have 2 direct reports. This role is required to be in the Greater Boston Area, with an expectation to be in Panera's Newton office 3 days per week.
Scope of Responsibilities
  • Consumer Insights Leadership
    • Lead the end-to-end insights agenda for menu strategy, culinary innovation, and new product development.
    • Translate complex consumer, category, and competitive insights into clear, actionable recommendations for cross-functional partners.
    • Build and manage a learning roadmap that integrates qualitative, quantitative, syndicated, and behavioral data sources.
  • Menu & Innovation Strategy
    • Oversee concept testing and sensory testing and ensuring methodologies translate into higher sales and traffic.
    • Partner closely with Culinary and Marketing to shape the long-term menu vision and innovation pipeline.
    • Identify whitespace opportunities, emerging food trends, and unmet guest needs to fuel future product concepts.
    • Evaluate menu performance and guest satisfaction to inform optimization, renovation, and rationalization decisions.
  • Cross-Functional Collaboration
    • Work hand-in-hand with culinary to translate insights into product briefs, prototypes, and optimizing products.
    • Present insights and strategic recommendations to culinary and marketing leadership with clarity and influence.
  • Research Excellence & Methodology
    • Most of our testing is conducted in-house, requiring team members to be fully capable of executing the work themselves and collaborating effectively throughout the process.
    • Design and oversee custom research using a mix of qualitative and quantitative.
    • Leverage advanced analytics, segmentation, and need-state frameworks to deepen understanding of guest motivations.
    • Manage external research partners, ensuring high-quality deliverables and efficient use of budget.

Qualifications
  • Experience & Expertise
    • 4 to 7+ years of consumer insights, focusing on menu/product development and innovation-ideally within the restaurant industry.
    • Proven track record of influencing product development and innovation decisions.
    • Have managed direct reports.
    • Strong understanding of culinary trends, guest behavior, and the restaurant competitive landscape.
    • Experience leading complex research programs and synthesizing insights into strategic direction.
  • Skills & Competencies
    • Comfort working in a very fast-paced, iterative environment.
    • Exceptional storytelling and communication skills.
    • Ability to translate data into compelling narratives and business recommendations.
    • Strong cross-functional leadership and relationship-building abilities.
    • Analytical rigor paired with creative, guest-centric thinking.
  • Performance & Success Measures
    • A menu rooted in deep guest understanding that translates into improved performance.
    • A robust innovation pipeline aligned with RISE strategy.
    • Clear, influential insights that shape decisions across culinary and marketing

Competitive Pay: $136,383 - $163,660 annually
The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

Year founded

1981

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