ZipRecruiter

Log In

1

Channel Partner Manager Jobs in Virginia (NOW HIRING)

AvePoint

Channel Marketing Manager

Richmond, VA · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in ... Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different ...

AvePoint

Channel Marketing Manager

Arlington, VA · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in ... Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different ...

AvePoint

Channel Marketing Manager

Arlington, VA · On-site

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in ... Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different ...

AvePoint

Channel Marketing Manager

Richmond, VA

What You'll Be Doing The Channel Marketing Manager , NA & ANZ will play a central role in ... Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different ...

Arrow Electronics

Channel Field Sales Manager

Mclean, VA · On-site

$153K/yr

Channel Field Sales Manager immixGroup is looking for a Manager of Channel Sales to drive growth ... Develop and expand influential VAR/partner relationships with key decision makers to create ...

Channel Partners

Cosmetic Merchandiser

Vienna, VA · On-site

$16/hr

Communicate effectively with customers, team members, and Channel Partners management team (good communication = more shifts) * Ability to stand, bend, stoop, climb, and lift heavy objects weighing ...

Channel Partners

Merchandiser

Roanoke, VA · On-site

$16/hr

Communicate effectively with customers, team members, and Channel Partners management team (good communication = more shifts) * Ability to stand, bend, stoop, climb, and lift heavy objects weighing ...

Channel Partners

Merchandiser

Roanoke, VA · On-site

$14 - $16/hr

Communicate effectively with customers, team members, and Channel Partners management team (good communication = more shifts) * Ability to stand, bend, stoop, climb, and lift heavy objects weighing ...

Channel Partners

Merchandiser

Manassas, VA · On-site

$14 - $16/hr

Communicate effectively with customers, team members, and Channel Partners management team (good communication = more shifts) * Ability to stand, bend, stoop, climb, and lift heavy objects weighing ...

Channel Partners

Merchandiser

Lynchburg, VA · On-site

$14 - $16/hr

Communicate effectively with customers, team members, and Channel Partners management team (good communication = more shifts) * Ability to stand, bend, stoop, climb, and lift heavy objects weighing ...

Channel Partners

Merchandiser

Lynchburg, VA · On-site

$16/hr

Communicate effectively with customers, team members, and Channel Partners management team (good communication = more shifts) * Ability to stand, bend, stoop, climb, and lift heavy objects weighing ...

Channel Partners

Cosmetic Merchandiser

Vienna, VA · On-site

$16/hr

Communicate effectively with customers, team members, and Channel Partners management team (good communication = more shifts) * Ability to stand, bend, stoop, climb, and lift heavy objects weighing ...

next page

Showing results 1-20

All JobsChannel Partner Manager JobsChannel Partner Manager Jobs in Virginia

Channel Partner Manager information

See Virginia salary details

$69.9K

$141.2K

$152.2K

How much do channel partner manager jobs pay per year?

As of Jun 25, 2026, the average yearly pay for channel partner manager in Virginia is $141,226.00, according to ZipRecruiter salary data. Most workers in this role earn between $150,700.00 and $151,700.00 per year, depending on experience, location, and employer.

What is a Channel Partner Manager?

A Channel Partner Manager is a professional responsible for developing and maintaining relationships with a company’s channel partners, such as resellers, distributors, or agencies. Their main goal is to drive business growth through these partners by supporting them with tools, training, and resources. Channel Partner Managers collaborate closely with sales and marketing teams to ensure partners are aligned with company objectives and able to effectively sell products or services. They often analyze partner performance, address challenges, and identify new partnership opportunities to expand market reach.

What is the difference between Channel Partner Manager vs Sales Account Manager?

AspectChannel Partner ManagerSales Account Manager
Primary FocusManaging relationships with channel partners and developing partner networksManaging direct client accounts and closing sales
Work EnvironmentCollaborates with partners, often in a B2B settingWorks directly with individual clients or companies
Required SkillsPartnership development, channel sales, negotiationCustomer relationship management, sales strategies, negotiation
Industry UsageCommon in tech, manufacturing, and wholesale sectorsCommon across various industries including tech, retail, and services

The main difference is that a Channel Partner Manager focuses on building and maintaining relationships with external partners to expand sales channels, while a Sales Account Manager handles direct sales and client relationships. Both roles require strong communication and negotiation skills but serve different parts of the sales process.

What are some common challenges Channel Partner Managers face when building and maintaining effective partner relationships?

Channel Partner Managers often encounter challenges such as aligning partner and company goals, ensuring consistent communication, and managing varying levels of partner engagement. Balancing the needs and expectations of multiple partners can be complex, especially when resources are limited or priorities shift quickly. Successful Channel Partner Managers proactively address these challenges by establishing clear processes, providing ongoing training, and fostering trust through regular check-ins and collaborative planning sessions.

What are the key skills and qualifications needed to thrive as a Channel Partner Manager, and why are they important?

To thrive as a Channel Partner Manager, you need a strong background in sales, business development, and relationship management, often supported by a relevant degree or equivalent experience. Familiarity with CRM systems like Salesforce, partner management platforms, and sometimes certifications in sales or channel management are typical requirements. Exceptional interpersonal skills, negotiation abilities, and strategic thinking set top performers apart in this role. These skills are vital for building productive partnerships, driving revenue growth, and aligning partner activities with organizational goals.
What are popular job titles related to Channel Partner Manager jobs in Virginia? For Channel Partner Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Channel Partner Manager jobs in Virginia look for? The top searched job categories for Channel Partner Manager jobs in Virginia are:
What cities in Virginia are hiring for Channel Partner Manager jobs? Cities in Virginia with the most Channel Partner Manager job openings:
Channel Partner Manager jobs near you
Infographic showing various Channel Partner Manager job openings in Virginia as of June 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $141,226 per year, or $67.9 per hour.
Channel Marketing Manager

Channel Marketing Manager

AvePoint

Richmond, VA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Job description

What You'll Be Doing
The Channel Marketing Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi-touch marketing campaigns targeted at partner recruitment, cross-sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.
This is a highly cross-functional role interfacing with Channel Sales Leaders, Partner Managers, Channel Marketing, Channel Product Marketing, Learning & Development, and Digital Marketing teams. The ideal candidate combines strong campaign development expertise with a foundational understanding of product marketing to contribute to the creation of high-quality campaign assets.
Key Responsibilities
Campaign Strategy & Planning
  • Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the NA and ANZ region.
  • Align campaign strategies with global channel priorities and ensure consistency with EMEA.
  • Global Campaign Localization & Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns. This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories.
  • Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach.
  • Content and Asset Strategy: Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.

Campaign Development & Orchestration
  • Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
  • Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Build and package comprehensive campaign-in-a-box kits that include all necessary collateral, communication guides, and clear execution instructions for partners.
  • Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner-facing platforms including assets in the PRM system.
  • Training & Activation: Partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience.
  • Lead Flow Management: Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow-up by the partner or internal sales team.

Cross-Functional Collaboration
  • Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
  • Facilitate seamless handoffs to sales and partner-facing teams to maximize regional follow-up and conversion effectiveness.
  • Work closely with EMEA counterparts in order to maintain global alignment and streamlined processes.

Performance Tracking & Reporting
  • Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilization, conversion metrics, etc.) including
  • Partner Activation Rate (percentage of target partners actively running a campaign)
  • Campaign Adoption Rate (the number of partners utilizing the provided campaign assets
  • Pipeline Contribution (leads generated, converted to Opportunities, and associated annual recurring revenue (ARR)).
  • Analyze results and continuously optimize campaigns for improved ROI and partner impact.
  • Provide regular reporting to regional leadership teams and global stakeholders.
  • Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams.

OK, I'm interested... but is this really the job for me?
  • We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.
  • For this role, you are someone with impressive relationship-building skills and possess the ability to speak the language of the business, translating marketing metrics into business drivers that Sales cares about. This is a heavily influential role, so the ability to communicate clearly, persuasively, and assertively is a must.

Other qualities you will need to be a fit for this role include:
  • 4-7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
  • Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances).
  • Proven experience planning and executing multi-touch B2B marketing campaigns.
  • Basic product marketing proficiency, including messaging development and content or asset creation.
  • Solid project management and coordination skills, with experience managing multiple stakeholders across regions.
  • Strong analytical skills with the ability to track performance metrics and optimize campaigns accordingly.
  • Excellent written and verbal communication skills in English.

The Salary Range for this role is $110,000 - $135,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions-apply even if your expectations fall outside the range.
Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.

Apply