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CEIPAL

Digital Marketing Manager

Rochester, NY · On-site

$60K - $80K/yr

As the driving force behind CEIPAL's Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be : ● The Next Generation, Artificial Intelligence enabled Talent ...

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How much do ceipal jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for ceipal in the United States is $26.34, according to ZipRecruiter salary data. Most workers in this role earn between $15.14 and $30.77 per hour, depending on experience, location, and employer.

What is Ceipal?

Ceipal is a cloud-based talent management and applicant tracking system (ATS) designed to help staffing agencies and HR departments streamline their recruitment processes. It offers features such as job posting, resume parsing, candidate management, onboarding, and workforce analytics. Ceipal also integrates with multiple job boards and productivity tools, making it easier to manage candidates and client relationships efficiently. The platform aims to automate repetitive tasks and provide insights to improve hiring outcomes.

What are the typical daily responsibilities for a recruiter using Ceipal in a staffing agency?

Recruiters using Ceipal in a staffing agency typically spend their days sourcing candidates, managing job postings, screening resumes, and scheduling interviews through the platform. They also collaborate closely with account managers and clients to understand hiring needs and track placement progress. Ceipal's automation features help streamline communication, maintain candidate databases, and generate reports, making it essential for recruiters to be adept at multitasking and leveraging technology to meet targets.

What are the key skills and qualifications needed to thrive as a Ceipal administrator or user, and why are they important?

To excel as a Ceipal user or administrator, you need experience in talent acquisition, applicant tracking systems (ATS), and a background in HR or recruitment. Familiarity with the Ceipal platform, integrations with job boards, and certifications in HR technologies or ATS tools are highly beneficial. Strong organization, communication, and problem-solving skills set top performers apart in this role. These abilities ensure effective management of recruitment workflows, data accuracy, and seamless collaboration within staffing teams.

What is the difference between Ceipal vs ATS Specialist?

FeatureCeipalATS Specialist
Primary RoleTalent acquisition platform management and recruitment automationApplicant tracking and recruitment process management
Required CredentialsHRIS, ATS, or recruitment software knowledgeHR or recruiting certifications often preferred
Work EnvironmentHR departments, staffing agencies, recruitment firmsHR teams, recruitment agencies, corporate HR
Industry UsageUsed across staffing, consulting, and corporate hiringPrimarily in HR and recruitment sectors

Ceipal is a comprehensive talent acquisition platform focusing on recruitment automation and management, while an ATS Specialist typically manages applicant tracking systems and recruitment processes. Both roles require knowledge of HR software, but Ceipal emphasizes platform management, whereas ATS Specialists focus on candidate tracking and hiring workflows.

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Ceipal jobs near you
Infographic showing various Ceipal job openings in the United States as of August 2026, with employment types broken down into 40% Full Time, 20% Part Time, and 40% Contract. Highlights an 80% In-person, and 20% Hybrid job distribution, with an average salary of $54,791 per year, or $26.3 per hour.

Digital Marketing Manager

Rochester, NY • On-site

CEIPAL
Software Development • 51 - 200 employees
Learn more about CEIPALexternal

$60K - $80K/yr

Full-time

Medical, Retirement

Re-posted 3 days ago

Job description

 As the driving force behind CEIPAL’s Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :

●      The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market

●      The Industry’s top rated, Applicant Tracking System, CRM, and Workforce Management Software

As Digital Marketing Manager you will report to the company’s Chief Marketing Officer and will be at the forefront of CEIPAL’s efforts to disrupt the HR management software market. You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team. You will research and analyze competitor’s campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of online marketing channels. You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions.

Responsibilities:

●      Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics

●      Oversee and manage the company’s digital marketing efforts

●      Drive execution of the digital marketing strategy, including budget, channels, and reporting

●      Research, discover, test, and optimize new online marketing channels and campaigns

●      Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions

●      Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices, and be at the forefront of modern B2B demand generation

Required Qualifications:

●       5+ years of online marketing demand generation experience

●       An understanding of (and passion for) conversion rate optimization strategies and how to use them to achieve the best ROI

●       An aptitude for seeing the “big picture” and determining the right mix of demand generation strategies

●       Expert understanding of the various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc.

●       A solid understanding of technical, on-, and off-page SEO strategies

●       Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel

●       Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking

●       Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths

●       Team player who excels at cross-group collaboration and problem solving

●       A passion for data, analysis, and statistics

●       Master’s degree in mathematics, statistics, or computer science

Company Description

Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment and
Staffing firms in the US & across the globe.

Some key stats about the business:
● Serving ~20,000 recruiters a day across the globe
● Supporting ~60,000 employees.
● With for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
● 120 Employees globally & growing at a rapid pace.
● Well capitalized with funding from multiple, reputed PE firms across North America