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Campaign Marketing Manager Jobs (NOW HIRING)

Altanovo

Marketing Campaign Manager (GTM)

Vista, CA · On-site

$90K - $110K/yr

What we're looking for Required: * 5+ years in B2B marketing, with at least 3 years in a campaign management or demand generation role * Hands-on HubSpot Marketing Hub experience - workflows ...

Altanovo

Marketing Campaign Manager (GTM)

Vista, CA · On-site

$97K - $119K/yr

What we're looking for Required: * 5+ years in B2B marketing, with at least 3 years in a campaign management or demand generation role * Hands-on HubSpot Marketing Hub experience - workflows ...

AIG

Senior Manager, Campaign Marketing

Atlanta, GA · On-site

The Senior Marketing Manager, Campaigns will be the team's resident expert on campaign architecture and strategy, bringing the knowledge and framework to determine the right campaign approach for ...

Nova Credit

Campaign Marketing Lead

New York, NY · Hybrid

$126K - $153K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

THE OPPORTUNITY As Campaign Marketing Lead for our Automotive business unit, you'll drive awareness ... Familiarize yourself with key partners and the unique needs of automotive platforms, management ...

Nova Credit

Campaign Marketing Lead

New York, NY · On-site

$126K - $153K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

THE OPPORTUNITY As Campaign Marketing Lead for our Automotive business unit, you'll drive awareness ... Familiarize yourself with key partners and the unique needs of automotive platforms, management ...

Bounteous

Campaign Marketing Specialist

Charleston, WV · Remote

$85K - $95K/yr

We are seeking a Campaign Marketing Specialist to join our growing team! You'll be a key player in ... Great project management skills * Strong interpersonal skills and ability to build relationships ...

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Campaign Marketing Manager information

See salary details

$63K

$104.8K

$125.5K

How much do campaign marketing manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for campaign marketing manager in the United States is $104,785.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $116,000.00 per year, depending on experience, location, and employer.

What is a campaign marketing manager?

A Campaign Marketing Manager is a professional responsible for planning, executing, and overseeing marketing campaigns to promote a company’s products, services, or brand. They collaborate with cross-functional teams to develop campaign strategies, manage budgets, and analyze performance metrics. Their goal is to maximize customer engagement and drive business growth through targeted marketing initiatives. Campaign Marketing Managers often use a mix of digital and traditional marketing channels to achieve their objectives.

What are the key skills and qualifications needed to thrive as a campaign marketing manager?

To thrive as a Campaign Marketing Manager, you need expertise in campaign planning, digital marketing strategies, and data analysis, usually backed by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, CRM software (such as Salesforce or HubSpot), email marketing platforms, and advertising systems is typically required. Strong project management, creativity, and communication skills help you stand out by effectively coordinating teams and engaging target audiences. These skills are crucial for delivering impactful campaigns that drive business growth and achieve measurable results.

How does a campaign marketing manager typically collaborate with sales and creative teams during a campaign?

A Campaign Marketing Manager regularly works alongside both sales and creative teams to ensure campaign alignment and success. They coordinate with the creative team to develop compelling content and visuals that match the campaign's objectives, while partnering with the sales team to gather feedback and ensure messaging resonates with target audiences. Regular meetings, shared project management tools, and clear communication channels are essential for keeping everyone on track and addressing any challenges quickly. This collaborative approach helps maximize campaign effectiveness and ensures all stakeholders are invested in the outcome.

What is the difference between Campaign Marketing Manager vs Digital Marketing Specialist?

AspectCampaign Marketing ManagerDigital Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; often certifications in campaign managementBachelor's in Marketing, Digital Media, or related; certifications in digital tools (Google Ads, Analytics)
Work EnvironmentLeads marketing campaigns, manages teams, coordinates across departmentsExecutes digital marketing strategies, manages online channels, analyzes digital data
Employer & Industry UsageUsed in advertising agencies, corporate marketing teams, retail, and tech companiesCommon in e-commerce, tech firms, media agencies, and brands with strong online presence

The Campaign Marketing Manager focuses on planning and overseeing comprehensive marketing campaigns, often managing teams and budgets. In contrast, the Digital Marketing Specialist concentrates on executing digital strategies, managing online channels, and analyzing digital performance. Both roles require marketing knowledge and certifications but differ in scope and daily responsibilities.

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Campaign Marketing Manager jobs near you
Infographic showing various Campaign Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $104,785 per year, or $50.4 per hour.

Senior Manager, Campaign Marketing

American International Group, Inc.

Atlanta, GA • On-site

Full-time

Re-posted 4 days ago

AIG rating

8.4

Company rating: 8.4 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

119th of 309 rated insurance

Job description

Scope
This is an opportunity to join a high-impact marketing team focused on advancing key business priorities across North America Insurance.
We are seeking an experienced campaign strategist to join the North America Marketing team as its dedicated campaigns expert. This centralized role will partner with the Retail, Wholesale, Alternative Channels, and Distribution Marketing teams.
The Senior Marketing Manager, Campaigns will be the team's resident expert on campaign architecture and strategy, bringing the knowledge and framework to determine the right campaign approach for each initiative, define audience and channel mix, and ensure every campaign is built with clear objectives and measurable outcomes. This includes distinguishing between awareness, nurture, retention, and conversion-focused programs and applying the right strategy for each business need.
Equally important, this role owns the campaign workflow and processes across the NA Marketing team, ensuring campaigns are well-briefed, properly sequenced, and executed efficiently, enabling the team to operate with speed and impact.
The role reports to the Chief Marketing & Communications Officer, North America Insurance.
The Senior Manager is a centralized resource and partner to all business line marketing leads across the North America Marketing team. This role manages a junior campaign specialist responsible for technical execution and marketing automation.
Key Responsibilities:
  • Serve as the campaign strategy expert for the North America Marketing team. Partner with Retail, Wholesale, Distribution, and Alternative Channels marketing leads at the campaign planning stage to define objectives, shape briefs, and recommend the right campaign approach for each initiative
  • Develop strategic campaign frameworks, including nurture and drip campaigns, audience segmentation strategies, and client and broker communication journeys
  • Own the end-to-end campaign workflow process by designing, documenting, and continuously improving how campaigns are requested, briefed, reviewed and approved and handed off for execution.
  • Serve as the primary point of intake for campaign requests, ensuring all initiatives are properly scoped and briefed before moving to execution
  • Manage external agency relationships in support of campaign development and execution
  • Maintain a forward-looking campaign calendar to drive visibility, coordination, prioritization, and execution discipline across the North America marketing team
  • Track and report on campaign performance, bringing data-driven insights back to the team to inform future campaign decisions
  • Establish consistent campaign processes, governance, and ways of working across the organization
  • Stay current on B2B campaign best practices, marketing automation capabilities, and merging approaches relevant to the insurance and financial services sector
  • Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications
  • Manage and mentor a junior marketing campaign team member, providing clear direction on technical execution, automation, and quality standards

Job Requirements:
  • 6+ years of B2B marketing experience with a strong focus on campaign strategy and execution
  • Strong understanding of campaign workflows, marketing operations, and how to build efficient and repeatable processes
  • Strong knowledge and fluency of marketing automation platforms, campaign management tools, and CRM systems, with a solid understanding of technical execution, even if not hands on day-to-day
  • Proven ability to work collaboratively with multiple stakeholders and translate business objectives into clear, actionable campaign briefs
  • Strong project management skills with the ability to manage multiple campaigns simultaneously across different business lines
  • Excellent communication skills and the confidence to guide and influence senior marketing colleagues on campaign strategy
  • Experience managing agency relationships

Education and Skills:
  • Bachelor's degree required (Data Science, Business, Economics, Finance, Marketing or related field). Advanced degree (MBA or equivalent) is a plus
  • Salesforce Marketing Cloud, Eloqua, Salesforce CRM

#LI-CY1
At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.
Enjoy benefits that take care of what matters
At AIG, our people are our greatest asset. We know how important it is to protect and invest in what's most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security-as well as your professional development-to bring peace of mind to you and your family.
Reimagining insurance to make a bigger difference to the world
American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world's most far-reaching property casualty networks. It is an exciting time to join us - across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.
Welcome to a culture of inclusion
We're committed to creating a culture that truly respects and celebrates each other's talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG's greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.
AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.
AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.
Functional Area:
SM - Sales & Marketing
AIG Employee Services, Inc.

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About AIG

Sourced by ZipRecruiter

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security.

Industry

Insurance services

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1919

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