Campaign Execution Jobs (NOW HIRING)

The Campaign Management Leader is BrightStar Care's channel execution specialist — the person who takes a campaign brief and delivers it across every relevant channel simultaneously, with precision and speed. This is not a channel-specific role. The Campaign Management Leader is channel-agnostic, owning paid search, paid social, organic, email, programmatic, and social execution as a unified function rather than a collection of siloed specialties.
This role exists to eliminate the most common failure mode in franchise marketing: a national campaign strategy that reaches franchisees weeks after it was planned, through a sequential chain of channel specialists who each add time, handoffs, and inconsistency. The Campaign Management Leader solves this by owning all channel execution in one seat — receiving the brief, building the campaign across channels in parallel, and launching coordinated programs that reach the right audiences at the right time.
The Campaign Management Leader reports to the Sr. Director, Performance Marketing & Demand Generation and works in close daily partnership with the Demand Generation Leader, the Brand track, and the Sr. Director, Marketing Operations on campaign attribution and GMF spend tracking.
Channel-Agnostic by Design
The Campaign Management Leader does not specialize in one channel and hand off to others. They own all channels as a unified execution mandate — eliminating handoffs, reducing time-to-market, ensuring message consistency, and creating a single point of accountability for campaign execution quality. If a campaign underperforms, this role knows why — because they ran it.Responsibilities

01

Full-Channel Campaign Execution

• Own the end-to-end execution of BrightStar marketing campaigns across all digital channels — SEO, PPC, social, email, and YouTube and traditional channels – TV, print and direct mail.
• Execute campaigns across all channels in parallel from a single brief — the Campaign Management Leader receives the demand generation brief, builds the channel plan, and launches all channels.
• Manage all active campaigns with trading desk discipline — partnering with our vendors to monitor and optimize performance daily
• Maintain audience targeting precision across all channels — building, testing, and refining to reach the right people at the right stage of their journey
• Ensure message and creative consistency across all channels — adapting the campaign's core message to each channel's format and audience behavior without losing the strategic intent or brand standards of the original brief

02

Paid Media Management and Budget Stewardship

• Manage BrightStar's paid media budget across all channels — working with our vendors to analyze performance data and optimize toward the campaign's defined conversion objective
• Collaborate with our vendors to produce weekly paid media performance reports for the Sr. Director — spend, impressions, clicks, conversion rates, cost per lead, and campaign pacing against budget
• Partner with the Sr. Director, Marketing Operations on GMF spend tracking for all campaigns — ensuring paid media investment against GMF budget is accurately tracked and attributable to franchisee outcomes
• Manage paid media vendor relationships — ad platforms, DSPs, and managed service partners — holding them accountable to performance standards and brand safety requirements

03

Email, Organic, and Social Channel Management

• Execute email marketing campaigns in partnership with the HubSpot Marketing Operations Manager — briefing campaign requirements, reviewing workflow builds, and taking accountability for campaign performance
• Own email campaign strategy including list segmentation, send cadence, subject line testing, and content structure for consumer, B2B, and recruitment audiences
• Maintain a social content calendar that reflects campaign priorities, seasonal relevance, franchise network milestones, and organic content opportunities that reinforce paid campaign themes
• Own local social strategy in partnership with the Local Enablement team — ensuring national organic social content has a local activation layer franchisees can use in their own market channels

04

Campaign Reporting, Testing, and Continuous Improvement

• Monitor campaign performance dashboards — real-time visibility into paid and organic performance across all channels, available to the Sr. Director, SVP Marketing, and CGO
• Own the test-and-learn program within campaign execution — structured A/B tests on creative, copy, targeting, landing page, and offer that generate insights the entire team can act on
• Produce post-campaign analysis for every significant campaign — what worked, what did not, what the data shows, and what the next campaign should do differently
• Partner with the Sr. Director, Marketing Operations to ensure all campaign tracking is configured in HubSpot before any campaign launches — no campaign goes live without complete attribution setup tied to GMF investment reporting

Required SkillsRequired

• 4+ years of digital marketing and campaign management experience with hands-on ownership of paid search, paid social, and email across multiple campaigns simultaneously
• Demonstrated channel-agnostic campaign execution experience — not a channel specialist but a generalist who manages all channels with competence and rigor
• Experience managing paid media budgets with understanding of CPL, ROAS, or CPA outcomes.
• HubSpot experience — email campaign execution, list management, reporting, attribution, workflows and campaign performance tracking within HubSpot or an equivalent MAP
• Strong analytical skills — daily platform performance analysis, dashboard maintenance, and the ability to translate data into actionable recommendations

Preferred

• Experience in healthcare, home health, or a regulated consumer services industry — understanding brand safety and compliance requirements
• Organic social management experience — content calendar ownership, community management, and social performance analysis
• Experience with programmatic advertising — DSPs, audience data management, and programmatic campaign optimization
• Familiarity with AI-assisted campaign management tools — AI creative optimization, automated bidding intelligence, or AI-driven audience segmentation
• Recruitment marketing campaign experience — job board advertising, social recruiting campaigns, and employer brand programs

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field required
• Platform certifications valued: Google Ads, Meta Blueprint, HubSpot, or LinkedIn Marketing Solutions

Working Conditions

• Remote within the United States with up to 10% Travel 
• Applicants must be legally authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship