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Campaign Execution Jobs in Virginia (NOW HIRING)

shrm

Senior Specialist, Digital Marketing

Alexandria, VA · On-site

$83K - $103K/yr

Responsibilities Digital Campaign Execution & Optimization * Partner with the Paid Media team to plan, execute, and optimize integrated digital campaigns across email, paid search, paid social ...

SHRM

Senior Specialist, Digital Marketing

Alexandria, VA · Hybrid

$83K - $98K/yr

Responsibilities Digital Campaign Execution & Optimization * Partner with the Paid Media team to plan, execute, and optimize integrated digital campaigns across email, paid search, paid social ...

HHV

Entry-Level Communications Assistant

Virginia Beach, VA · On-site

$36K - $48K/yr

Monitor in-store promotional activities to ensure successful campaign execution and an exceptional customer experience. * Build and maintain strong customer relationships by representing client ...

MasterCard

B2B Field Marketing Manager

Arlington, VA · Remote

Own hands-on campaign execution and performance reporting for field events, target account marketing activities, and regional demand generation programs. Navigate Mastercard approvals, contracting ...

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Campaign Execution information

What are the key skills and qualifications needed to thrive in campaign execution?

To thrive in Campaign Execution, you need strong project management, analytical, and marketing skills, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, CRM systems, marketing automation tools, and data analytics software is typically required. Attention to detail, adaptability, and strong communication help ensure campaigns run smoothly and goals are met. These skills are essential for delivering effective, targeted campaigns that drive measurable business results.

What is the difference between Campaign Execution vs Campaign Management?

AspectCampaign ExecutionCampaign Management
ResponsibilitiesImplementing and executing marketing campaigns based on strategyPlanning, overseeing, and optimizing entire marketing campaigns
Required SkillsTechnical skills, attention to detail, coordinationStrategic thinking, leadership, analytics
Work EnvironmentCollaborative teams, marketing departmentsLeadership roles, cross-departmental coordination
CertificationsDigital marketing certifications, project managementMarketing strategy certifications, leadership courses

Campaign Execution focuses on the practical implementation of marketing strategies, ensuring campaigns are launched effectively. Campaign Management involves planning, overseeing, and refining campaigns to meet strategic goals. While execution is about doing, management is about guiding and optimizing the entire process.

What is campaign execution?

Campaign execution is the process of implementing and managing marketing or advertising campaigns according to a planned strategy. It involves coordinating tasks such as content creation, media placement, and tracking performance using tools like marketing automation platforms. Effective campaign execution ensures that campaign goals are met efficiently and within deadlines.

What are some common challenges faced in a campaign execution role, and how can I prepare for them?

In a Campaign Execution role, you'll often face challenges such as tight deadlines, managing multiple campaigns simultaneously, and ensuring cross-functional coordination. It's important to develop strong organizational skills and attention to detail, as these help you track timelines, deliverables, and performance metrics accurately. Effective communication with creative, analytics, and sales teams is also key to troubleshooting issues quickly and adapting to last-minute changes. Proactively seeking feedback and staying agile will help you excel and grow in this fast-paced environment.
What are popular job titles related to Campaign Execution jobs in Virginia? For Campaign Execution jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Campaign Execution jobs in Virginia look for? The top searched job categories for Campaign Execution jobs in Virginia are:
What cities in Virginia are hiring for Campaign Execution jobs? Cities in Virginia with the most Campaign Execution job openings:
Campaign Execution jobs near you

Marketing Campaign Analyst 16618

Seneca Resources Company, LLC

Fairfax, VA • On-site

$55 - $60/hr

Contractor

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago

Job description

Position Title: Marketing Campaign Orchestration Analyst (Pega CDH)
Location: Vienna, VA
Position Status: Contract
Pay Rate: W2 (with 56 hours PTO) $55-$60.00/hr. C2C: $65-$70.00/hr.
? What You'll Actually Be Doing
This is not just campaign execution - it's decisioning + personalization at scale.
You'll:
  • Turn customer behavioral insights into live campaigns
  • Build and configure logic inside Pega Customer Decision Hub (CDH)
  • Define:
    • Audience targeting
    • Eligibility rules
    • Contact policies
    • Prioritization logic
  • Launch omnichannel campaigns (inbound + outbound)
  • Validate performance using:
    • SQL
    • Simulations
    • Post-launch analytics
  • Continuously optimize campaigns (A/B testing, suppression rules, tuning)

In short: You are the bridge between marketing strategy, data, and decision engines.
Key Skills They REALLY Care About
These are the make-or-break areas:
1. Pega CDH (Critical)
  • Decision strategies
  • Engagement & contact policies
  • Treatments & arbitration logic
    ?? If you don't have hands-on CDH, this role is tough to land.
2. ? SQL + Analytics
  • Validate targeting logic
  • Analyze campaign performance
  • Explain results to stakeholders
3. Personalization & Targeting
  • Translating business requirements into:
    • Segments
    • Rules
    • Campaign logic
4. Agile Delivery
  • User stories
  • Acceptance criteria
  • QA/testing coordination
What Makes This Role Interesting
  • Focus on Next Best Interaction (NBI) ? advanced personalization
  • True omnichannel orchestration (not siloed campaigns)
  • Heavy exposure to:
    • Decision engines
    • Behavioral data
    • Real-time marketing

This is closer to:
MarTech + Decision Science + Campaign Ops
Who This Role Is PERFECT For
You're a great fit if you are:
  • A Pega CDH developer/analyst
  • A campaign analyst moving into decisioning
  • Someone with:
    • Martech platforms (Adobe, Salesforce, etc.)
    • AND strong SQL + personalization logic
How to Position Yourself (if applying)
Highlight:
  • "Built decision strategies in Pega CDH"
  • "Designed omnichannel campaigns with prioritization logic"
  • "Used SQL to validate audience and measure performance"
  • "Worked in agile environments delivering campaign releases"
Quick Self-Check
You're likely a strong candidate if you can say YES to:
  • Have I built or configured decisioning logic (not just campaigns)?
  • Have I worked with customer-level targeting rules?
  • Can I write SQL to validate campaign outputs?
  • Have I worked in Agile delivery teams?

About Seneca Resources
At Seneca Resources, we are more than just a staffing and consulting firm, we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.
When you work with Seneca, you're choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.
Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.

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