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Branding information

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$46.5K

$99.6K

$143K

How much do branding jobs pay per year?

As of Aug 21, 2026, the average yearly pay for branding in the United States is $99,611.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $114,000.00 per year, depending on experience, location, and employer.

What is branding?

Branding jobs focus on creating an image for a company or product. Their duties are to create the idea of a brand and to find ways to communicate this concept or vision for marketing or advertising purposes. A primary goal of professionals in this field is to increase brand or company recognition within the target market. These jobs may involve conducting market research to find data about a customer base. Creative team members make images, taglines, and marketing campaigns that match the brand image. The responsibilities of directors could include overseeing all aspects of a marketing project.

What is branding and why is it important?

Branding is the process of creating a unique identity, image, and perception for a business, product, or service in the minds of consumers. It involves elements like logos, colors, messaging, and the overall customer experience. Strong branding helps a business stand out from competitors, build trust with customers, and foster loyalty over time. It also communicates the values and personality of the company, influencing how people perceive and engage with it. Effective branding can ultimately drive growth and long-term success.

How does a branding professional typically collaborate with other departments within an organization?

Branding professionals frequently work cross-functionally, partnering with marketing, product development, sales, and design teams to ensure a cohesive and consistent brand message across all channels. They may participate in strategy meetings, provide brand guidelines, and review materials created by other departments to ensure brand alignment. Strong communication and project management skills are important, as branding experts often coordinate campaigns, manage feedback, and facilitate training sessions for staff on brand standards.

What are the key skills and qualifications needed to thrive as a branding specialist, and why are they important?

To thrive as a Branding Specialist, you need a strong understanding of marketing principles, brand strategy, and visual identity, often supported by a degree in marketing, communications, or a related field. Familiarity with design software (such as Adobe Creative Suite), digital marketing tools, and brand analytics platforms is typically required. Creativity, strategic thinking, and excellent communication skills help differentiate top performers in this role. These capabilities are crucial for building compelling brand identities that resonate with audiences and drive business growth.

What is the difference between Branding vs Graphic Designer?

AspectBrandingGraphic Designer
Primary FocusDeveloping brand identity, positioning, and strategyCreating visual content for various media
Skills & CertificationsBrand strategy, marketing, communication, design toolsDesign software, creativity, visual communication
Work EnvironmentMarketing agencies, corporate branding teams, advertising firmsDesign studios, advertising agencies, in-house teams
Industry UsageUsed in branding campaigns, marketing strategies, brand developmentUsed in advertising, print, digital media, product packaging

While both roles involve visual elements, Branding focuses on creating and maintaining a company's identity and positioning in the market. Graphic Designers primarily produce visual content to support branding and marketing efforts. Branding is strategic and overarching, whereas Graphic Design is more executional and creative.

Does branding pay well?

Branding professionals, such as brand managers or strategists, typically earn competitive salaries that vary by industry, experience, and location. Entry-level roles may start lower, while experienced specialists or those in senior positions can earn high six-figure incomes. Skills in marketing, communication, and familiarity with branding tools can influence earning potential.

What is a career in branding?

A career in branding involves developing and managing a company's or product's identity, including creating brand strategies, visual elements, and messaging to build recognition and loyalty. Professionals in this field often work with marketing, design, and communication tools, and may require skills in market research, creativity, and strategic thinking.

What cities are hiring for Branding jobs?

Cities with the most Branding job openings:

What are the most commonly searched types of Branding jobs?

The most popular types of Branding jobs are:

Who are the top companies hiring for Branding jobs?

The top employers for Branding jobs are:

What states have the most Branding jobs?

States with the most job openings for Branding jobs include:

Infographic showing various Branding job openings in the United States as of August 2026, with employment types broken down into 2% Internship, 81% Full Time, 13% Part Time, 2% Temporary, and 2% Contract. Highlights an 80% Physical, 5% Hybrid, and 15% Remote job distribution, with an average salary of $99,611 per year, or $47.9 per hour.

Conference Manager, Creative Journey and Branding

Gartner

Irving, TX โ€ข Hybrid

Full-time

Retirement, PTO

This job post hasย expired today.ย Applications are no longer accepted.


Job description

As a key member of the Global Creative Journey and Branding team, this role is responsible for leading the planning, development, and execution of onsite branding and attendee experiences across a portfolio of client-facing global conferences and business unit events. The position combines strategic thinking, creative leadership, project management, and operational excellence to deliver impactful experiences that enhance the overall conference journey for attendees, clients, and prospects. This individual will collaborate closely with Conference Center of Excellence teams and internal stakeholders to ensure alignment across conference planning, branding, and experience delivery.

What you will do:

  • Lead the end-to-end creative journey for external conferences, overseeing branding, environmental design, attendee experiences, and digital touchpoints across Gartner's global conference portfolio.

  • Manage conference projects from concept through execution, ensuring seamless planning, coordination, and onsite or virtual delivery of branding and experience initiatives.

  • Partner with internal stakeholders to understand business objectives and provide strategic guidance on event experience, branding, and engagement opportunities.

  • Project manage the planning, production, and implementation of conference signage, structures, branding elements, furniture, and experiential components in partnership with cross-functional teams and vendors.

  • Support the development and implementation of operational processes, project management frameworks, and best practices to drive consistency, scalability, and efficiency across the team.

  • Mentor and support junior team members, fostering professional growth, strengthening project management capabilities, and promoting effective stakeholder engagement.

  • Cultivate strong relationships with external vendor partners, ensuring the delivery of high-quality, innovative, and brand-aligned solutions that meet Gartner standards.

  • Drive a culture of creativity, innovation, and continuous improvement by identifying opportunities to enhance attendee experiences and optimize planning processes.

  • Manage conference budgets with a high degree of accuracy, including forecasting, cost management, contract negotiations, risk identification, and resource allocation recommendations.

  • Collaborate effectively across Conference Center of Excellence teams to ensure integrated planning and execution of business unit experiences that support the broader conference strategy.


Expected Results:

  • Consistent delivery of exceptional attendee, client, and prospect experiences across Gartner conferences and events.

  • Successful execution of conference branding and experiential initiatives that align with Gartner standards and business objectives.

  • High levels of stakeholder satisfaction through proactive partnership, strategic consultation, and effective communication.

  • Strong financial stewardship demonstrated through accurate forecasting, budget management, and cost optimization.

  • Effective utilization of project management methodologies, standardized processes, and operational best practices to drive efficiency and consistency.

  • Meaningful contributions to team development through mentorship, knowledge sharing, and support of junior team members.

  • Innovative solutions and continuous improvement initiatives that enhance conference experiences and operational effectiveness.

  • Strong vendor partnerships that deliver quality, creativity, reliability, and value.

  • Demonstrated ownership, accountability, and initiative in managing projects from inception through successful completion.

  • Professional presence and credibility as a representative of Gartner Conferences across the broader Gartner organization.

What you will need:

  • Bachelor's Degree preferred

  • 5+ Years Event Management, Branding and/or Experiential & Event Marketing Experience

  • Proven creative and operational management responsibility & management of teams

  • Proven event operational and project management skills

  • Ability to manage multiple tasks simultaneously and prioritize workload

  • Management of multiple agency and vendor partners

  • Effective people management skills and leadership

  • Experience in creation of event spaces/environments/floor plans

  • Proven and exceptional project management skills, effective management of time and prioritization

  • Creative, innovative, strategic

  • Strong financial management skills

  • Client focused, solution oriented, and collaborative

  • High sense of urgency, decisiveness, attention to detail and confidentiality

  • Fully competent in Microsoft office and Google Suite, especially PowerPoint, Excel and similar in G-Suite

  • Strong Oral & Written Communication Skills

  • Willingness to travel approximately 30% of time across NA locations

#LI-NB1

#LI-hybrid

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you'll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients' AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You'll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It's an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that's reshaping the way we operate. If you're passionate about AI and want to be part of a team that's guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 70,000 USD - 104,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.


The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email toApplicantAccommodations@gartner.com.

Job Requisition ID:110683

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