Branding jobs focus on creating an image for a company or product. Their duties are to create the idea of a brand and to find ways to communicate this concept or vision for marketing or advertising purposes. A primary goal of professionals in this field is to increase brand or company recognition within the target market. These jobs may involve conducting market research to find data about a customer base. Creative team members make images, taglines, and marketing campaigns that match the brand image. The responsibilities of directors could include overseeing all aspects of a marketing project.