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Brand Strategist Jobs in Indiana (NOW HIRING)

ADP, Inc.

Senior Brand Strategy Manager

Carmel, IN · On-site

$100 - $150/hr

Senior Brand Strategy Manager Carmel, IN, US Heartland Food Products Group is a Carmel, Indiana-based consumer packaged goods company focused on sugar reduction, better-for-you beverages, and ...

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Heartland-Food-Products-Group

Brand Manager

Carmel, IN · On-site

$100 - $150/hr

Brand Strategy Manager Heartland Food Products Group is seeking experienced, strategic, Senior Brand Managers to lead key consumer food and beverage categories. This role offers the opportunity to ...

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Pwc

MarTech Strategist - Senior Associate

Indianapolis, IN · On-site

$77K - $202K/yr

Responsibilities - Developing and implementing marketing strategies to enhance brand visibility and customer engagement - Conducting campaign performance analysis to optimize marketing initiatives ...

GigaBrands

Brand Manager

Brazil, IN · Remote

Sitting between the Brand Director and Junior Brand Managers, this role is responsible for managing day-to-day client accounts, executing strategies that drive sales, and ensuring exceptional service ...

Jayco Inc

Brand Manager

Middlebury, IN · On-site

Execute the brand's marketing strategy by leading and providing direction to the creative and communications teams. * Collaborate with sales and marketing teams to provide value added marketing ...

Jayco Inc

Brand Manager

Middlebury, IN · On-site

$65 - $85/hr

Execute the brand's marketing strategy by leading and providing direction to the creative and communications teams. * Collaborate with sales and marketing teams to provide value added marketing ...

Socket.dev

Brand Manager

Middlebury, IN · On-site

$55 - $75/hr

Execute the brand's marketing strategy by leading and providing direction to the creative and communications teams. * Collaborate with sales and marketing teams to provide value added marketing ...

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All JobsBrand Strategist JobsBrand Strategist Jobs in Indiana

Brand Strategist information

See Indiana salary details

$39K

$113.1K

$229.8K

How much do brand strategist jobs pay per year?

As of Sep 3, 2026, the average yearly pay for brand strategist in Indiana is $113,085.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,400.00 and $138,900.00 per year, depending on experience, location, and employer.

What is a brand strategist?

A Brand Strategist is a marketing professional who develops and implements strategies to enhance a company's brand identity and market position. They analyze market trends, target audiences, and competitors to create effective messaging and positioning for products or services. A Brand Strategist collaborates with creative, marketing, and sales teams to ensure consistent brand representation across all channels. Their goal is to foster brand loyalty, increase awareness, and drive business growth.

What is a brand strategist?

A brand strategist creates a long-term marketing strategy for a company’s brand, such as its image, product line, and advertisements. Your duties are to analyze data regarding your target demographic, your sales figures, and known marketing trends. Or you gather data yourself in the form of customer surveys. You use the data to recommend how the company proceeds to build its brand, such as with a new product or service, new advertisement campaigns, and other information. You work closely with the marketing department and brainstorm new marketing ideas. If your company is active on social media, you work with the social media coordinator to determine how to use social media effectively to reach your target demographic.

How does a brand strategist typically collaborate with other departments within a company?

Brand Strategists work closely with multiple departments, such as marketing, product development, sales, and design, to ensure brand consistency and alignment with overall business goals. They often facilitate workshops, lead brainstorming sessions, and provide strategic direction to teams working on campaigns or product launches. Regular communication and collaboration are key, as Brand Strategists translate market research and brand positioning into actionable plans that resonate across all touchpoints. This cross-functional teamwork helps maintain a cohesive brand identity and drives company-wide success.

What is the difference between Brand Strategist vs Marketing Manager?

AspectBrand StrategistMarketing Manager
Primary FocusDeveloping brand identity and positioningExecuting marketing campaigns and tactics
Skills & CertificationsBrand management, market research, communicationMarketing strategy, analytics, project management
Work EnvironmentCreative teams, branding agencies, corporate brandingAdvertising agencies, corporate marketing departments
Industry UsageBrand development, advertising, mediaSales, product promotion, digital marketing

While both roles aim to promote a company's products or services, a Brand Strategist focuses on shaping the overall brand identity and long-term positioning. In contrast, a Marketing Manager handles the execution of marketing campaigns to drive immediate engagement and sales. Understanding these differences helps organizations assign the right responsibilities and professionals to achieve their branding and marketing goals.

Can you be a brand strategist without a degree?

Yes, it is possible to become a brand strategist without a degree, as the role often emphasizes skills such as branding, marketing, and communication, which can be gained through experience, self-education, or certifications. Many successful brand strategists build their expertise through practical work, portfolios, and industry knowledge rather than formal education.

How much do brand strategists make?

Brand strategists typically earn a median annual salary of around $70,000 to $100,000, depending on experience, location, and industry. Senior or specialized strategists can earn higher salaries, often exceeding $120,000, especially with strong skills in market research and branding tools.

How to start a career in brand strategist?

To start a career as a brand strategist, gain relevant education such as a degree in marketing, communications, or business, and develop skills in market research, branding, and storytelling. Building a portfolio through internships or freelance projects and familiarizing yourself with tools like Adobe Creative Suite or branding platforms can also be beneficial.

What do you do as a brand strategist?

A brand strategist develops and implements plans to build and strengthen a company's brand identity. They analyze market trends, target audiences, and competitors to create branding strategies, often using tools like market research and branding frameworks. Their work involves collaboration with marketing, design, and management teams to ensure consistent brand messaging and positioning.
More about Brand Strategist jobs

What are the most commonly searched types of Brand Strategist jobs in Indiana?

The most popular types of Brand Strategist jobs in Indiana are:

What are popular job titles related to Brand Strategist jobs in Indiana?

For Brand Strategist jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Brand Strategist jobs in Indiana look for?

The top searched job categories for Brand Strategist jobs in Indiana are:

What cities in Indiana are hiring for Brand Strategist jobs?

Cities in Indiana with the most Brand Strategist job openings:

What are popular job titles related to Brand Strategist jobs in IN?

For Brand Strategist jobs in IN, the most frequently searched job titles are:

Brand Strategist jobs near you
Infographic showing various Brand Strategist job openings in Indiana as of August 2026, with employment types broken down into 90% Full Time, 4% Temporary, and 6% Contract. Highlights an 66% In-person, 4% Hybrid, and 30% Remote job distribution, with an average salary of $113,085 per year, or $54.4 per hour.

Senior Brand Strategy Manager

ADP, Inc.

Carmel, IN • On-site

$100 - $150/hr

Other

Posted 2 days ago

New

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Senior Brand Strategy Manager

Carmel, IN, US

Heartland Food Products Group is a Carmel, Indiana-based consumer packaged goods company focused on sugar reduction, better-for-you beverages, and wellness-oriented food products. The company develops, manufactures, and markets low- and no-calorie sweeteners, liquid water enhancers, coffee products, creamers, beverage concentrates, nutritional beverages, and related private-label offerings.

Our best-known brand isSplenda®, and our portfolio also includesJava House® cold brew coffee andSlimFast®. Heartland serves retail, foodservice, e-commerce, business-to-business, contract-manufacturing, and private-label channels, with products distributed internationally across North America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific.

In May 2026, Heartland announced a definitive agreement to acquire Whole Earth Brands' Americas business, which includes the Equal®, Whole Earth®, Swerve®, and Chuker® brands. The acquisition expands Heartland's sweetener and wellness portfolio across North America and Latin America.

Senior Brand Strategy Manager

Heartland Food Products Group is seeking experienced, strategic, Senior Brand Managers to lead key consumer food and beverage categories. This role offers full P&L responsibility and the opportunity to shape brand strategy, innovation, commercial execution, and long-term category growth.

Senior Brand Managers support category groups:

  • Sweeteners: Splenda, Equal, Whole Earth, and Swerve
  • Nutrition, Coffee & Ready-to-Drink: SlimFast, Java House, and Ready-to-Drink categories

Position Summary

The Senior Brand Manager will own the development and execution of brand and category strategies that drive sustainable growth. This role will partner closely with Sales, Insights, Innovation, Finance, Operations, and external partners to translate consumer and customer needs into actionable plans. Reports directly to Senior Director Brand Strategy for the category.

The ideal candidate combines strong consumer brand strategy experience with commercial acumen, P&L ownership, and the ability to partner effectively with Sales in customer-facing settings.

Key Responsibilities

  • Lead brand strategy, annual planning, and execution for assigned brands and categories.
  • Own category P&L performance, including revenue, profitability, budgets, forecasts, and growth initiatives.
  • Develop and implement consumer-led marketing, positioning, innovation, packaging, and activation strategies.
  • Use consumer, customer, category, and competitive insights to identify growth opportunities and inform decisions.
  • Partner with Sales to develop customer strategies, selling stories, presentations, and commercial plans.
  • Present to customers as a strategic partner alongside the Sales team, when needed.
  • Collaborate cross-functionally to bring programs, innovation, and go-to-market initiatives to market successfully.
  • Monitor business performance and adjust strategy to achieve financial and brand objectives.
  • Build strong relationships with internal stakeholders and external agency partners.

Qualifications

  • Minimum bachelor's degree and 7 years of brand strategy experience within consumer food products.
  • Experience in sweeteners, nutrition, coffee, beverages, or ready-to-drink consumer categories.
  • Demonstrated experience managing or contributing to category and brand P&L performance.
  • Prior Sales experience or a proven track record of partnering with Sales and presenting directly to customers.
  • Strong understanding of consumer-packaged goods, category management, and brand-building principles.
  • Ability to synthesize data and insights into clear, actionable growth strategies.
  • Excellent communication, presentation, collaboration, and leadership skills.

This role is 100% in office at our Carmel, Indiana Corporate headquarters.

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About ADP

Sourced by ZipRecruiter

We're designing a better way to work, so you can achieve what you're working for. Consistently named one of the 'Most Admired Companies' by FORTUNE® Magazine, and recognized by DiversityInc® as one of the 'Top 50 Companies for Diversity,' ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. "Always Designing for People" means we're creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

Industry

Recruiting and staffing services

Company size

10,000+ Employees

Headquarters location

Roseland, NJ, US

Year founded

1949

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