Behavior Marketing Jobs in Raleigh, NC (NOW HIRING)

Do you enjoy building solid internal and external relationships resulting in growth?

Do you enjoy collaborating cross-functionally to deliver on common goals?

Overview

LexisNexis is seeking a results-oriented, commercially minded Segment Marketing Manager to focus on the Professional Services industry. This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in professional services.

This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment.

What You'll Do

Industry Strategy & Market Intelligence

• Develop deep expertise in the professional services industry, particularly management consulting, such as regulatory environment, buyer behavior, competitive trends, and market dynamics.
• Develop deep understanding of the customer personas, pain points, and jobs to be done.
• Serve as the internal voice of the customer and market for professional services across marketing, product, and sales teams.
• Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.

Segment Messaging & Positioning

• Develop audience-specific value propositions, messaging, and positioning for professional services buyers based on customer knowledge gained.
• Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in professional services and management consulting.

Content Development & Campaigns

• Lead development of segment-specific content for use in omni-channel campaigns globally.
• Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience.
• Align content and messaging with account-based marketing (ABM) strategies and sales enablement initiatives.

Sales Enablement & Field Alignment

• Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
• Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
• Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.

Cross-functional Collaboration

• Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of professional services initiatives.
• Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing.

Qualifications

• 5-7+ years of B2B marketing experience, preferably with exposure to or direct focus on the professional services sector.
• Demonstrated ability to translate industry trends into actionable marketing strategy.
• Strong writing, communication, storytelling, and presentation skills.
• Experience working with cross-functional teams including product, sales, and marketing.
• Self-starter with the ability to successfully lead and drive programs forward. Ability to manage multiple projects with tight deadlines and competing priorities.
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
• Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage but not required

Preferred Qualities

• Deep curiosity about industry challenges and customer workflows.
• Strong analytical thinking and market research capabilities.
• Collaborative mindset with the ability to drive consensus across teams.
• Experience with ABM, CRM platforms, and marketing automation tools.
• Experience working in a global organization a plus.

LexisNexis is an equal opportunity employer. We are committed to a fair and accessible hiring process. If you have a disability or other need requiring accommodation, please notify us using our Applicant Request Support Form.

U.S. National Base Pay Range: $78,800 - $131,300. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus.
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