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Behavior Marketing Jobs in Raleigh, NC (NOW HIRING)

Marketing Operations & AI Strategist

Durham, NC · Remote

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Marketing Operations & AI Strategist Location-Type: Remote (must reside in one of the following ... behavioral and firmographic data. Build a repeatable, scalable campaign operating system with ...

Product Marketing Manager

Raleigh, NC · On-site

$149K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Our Product Marketing team sits at the intersection of product, customers, sales, and marketing ... Develop personas, identify buying behaviors, and map customer journeys. * Use qualitative and ...

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This position is ideal for a marketer who thrives at the intersection of customer insight ... buyer behavior, competitive trends, and market dynamics. * Develop deep understanding of the ...

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This position is ideal for a marketer who thrives at the intersection of customer insight ... buyer behavior, competitive trends, and market dynamics. * Develop deep understanding of the ...

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This position is ideal for a marketer who thrives at the intersection of customer insight ... buyer behavior, competitive trends, and market dynamics. * Develop deep understanding of the ...

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This position is ideal for a marketer who thrives at the intersection of customer insight ... buyer behavior, competitive trends, and market dynamics. * Develop deep understanding of the ...

Segment Marketing Manager

Raleigh, NC · On-site

$78K - $131K/yr

This position is ideal for a marketer who thrives at the intersection of customer insight ... buyer behavior, competitive trends, and market dynamics. * Develop deep understanding of the ...

Marketing Operations Manager

Morrisville, NC · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Partner with Marketing leadership to build, test, and routinely update lead scoring models that combine behavioral intent with demographic data to prioritize outreach. * MQL & SQL Frameworks: Own the ...

Marketing Operations Manager

Morrisville, NC · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Partner with Marketing leadership to build, test, and routinely update lead scoring models that combine behavioral intent with demographic data to prioritize outreach. * MQL & SQL Frameworks: Own the ...

Position Summary The Global Marketing Analyst in the Surgical business unit is a strategic advisor ... Exhibit team behaviors (empathy, openness, sincere interest in others, process competence ...

Position Summary The Global Marketing Analyst in the Surgical business unit is a strategic advisor ... Excellent Presentation skills. • Exhibit team behaviors (empathy, openness, sincere interest in ...

Customer Marketing Manager

Cary, NC · On-site

$107K - $188K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The ideal candidate is both analytical and creative-someone who understands customer behavior ... Develop and execute customer marketing strategies that increase retention, expansion, and customer ...

Showing results 21-40

Behavior Marketing information

See Raleigh, NC salary details

$12

$31

$54

How much do behavior marketing jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for behavior marketing in Raleigh, NC is $31.77, according to ZipRecruiter salary data. Most workers in this role earn between $21.01 and $42.07 per hour, depending on experience, location, and employer.

What is the difference between Behavior Marketing vs Digital Marketing?

AspectBehavior MarketingDigital Marketing
FocusUses consumer behavior data to tailor marketing strategiesEncompasses all online marketing channels and tactics
Required SkillsData analysis, consumer psychology, targeted messagingSEO, content creation, social media, paid advertising
Work EnvironmentMarketing agencies, e-commerce, retailOnline platforms, digital agencies, brands
CertificationsAnalytics, consumer behavior, marketing analyticsGoogle Ads, SEO certifications, social media marketing

Behavior Marketing focuses on analyzing consumer behavior data to create personalized marketing strategies, while Digital Marketing covers a broad range of online marketing channels and tactics. Both roles require understanding digital tools, but Behavior Marketing emphasizes data-driven insights into consumer actions, making it a specialized subset within the broader digital marketing landscape.

What is behavior marketing?

Behavior marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with digital content. It involves analyzing data to deliver personalized advertisements and improve marketing effectiveness, often utilizing tools like cookies and analytics platforms.
What cities near Raleigh, NC are hiring for Behavior Marketing jobs? Cities near Raleigh, NC with the most Behavior Marketing job openings:
Infographic showing various Behavior Marketing job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $66,092 per year, or $31.8 per hour.

Marketing Operations & AI Strategist

Mondo

Durham, NC • Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday


Job description

Job Title: Marketing Operations & AI Strategist Location-Type: Remote (must reside in one of the following states: AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA) Start Date: ASAP Duration: Permanent Compensation Range: $180,000 - $200,000 plus 15% Bonus Benefits: Medical (PPO and HDHP options via Client, including HSA with company contributions), Dental and Vision, FSA and Dependent Care Account, company-paid Life Insurance, STD and LTD, voluntary benefits (Supplemental Life, Critical Illness, Accident, Pet Insurance), 401(k) with up to 3% employer match and no vesting period, Flexible PTO, 10 company holidays, Parental Leave, Paid Volunteer Time Off, Employee Reimbursement Program (well-being, technology, or professional development). Annual performance bonus of 15%. Visa Sponsorship: Not eligible for visa sponsorship Job Description: The client is seeking a hands-on Marketing Operations & AI Strategist to architect and execute an AI-native transformation of the marketing function, owning both the strategic vision and the technical build across HubSpot, Salesforce, and adjacent GTM systems. Job Summary Define and execute the organization's AI strategy for marketing, designing and deploying AI-powered workflows, agents, and decision systems tied to measurable pipeline and revenue outcomes. Architect scalable marketing operations infrastructure across HubSpot, Salesforce, and related GTM tools, partnering with GTM Engineering on integrations and data flows. Build next-generation attribution models and AI-driven reporting systems that connect marketing activity to pipeline and revenue performance. Own lifecycle strategy and implementation, including intelligent lead scoring, routing, segmentation, and nurture using behavioral and firmographic data. Build a repeatable, scalable campaign operating system with standardized frameworks, templates, and QA processes. Eliminate manual and fragmented processes through automation and AI, replacing them with intelligent, optimized workflows. Drive adoption of new tools, systems, and ways of working across Marketing, Sales, GTM Ops, and Leadership, mentoring team members and elevating overall operations maturity. Minimum Requirements: 10 years of experience in Marketing Operations, Growth Operations, or Marketing Analytics within a B2B SaaS environment. Expert-level HubSpot proficiency (3-5 recent years) spanning campaign architecture, attribution, reporting, lead scoring, segmentation, and Salesforce integrations. Strong Salesforce expertise and deep understanding of marketing technology ecosystems, data architecture, APIs, integrations, and funnel analytics. Proven track record building, scaling, and optimizing marketing operations functions and systems from the ground up in a hands-on individual contributor capacity. Hands-on experience deploying AI into production marketing workflows using tools such as Claude, ChatGPT, Gemini, AI agents, prompt engineering, and workflow automation. Demonstrated ability to connect AI initiatives to measurable business outcomes including pipeline growth, revenue impact, and operational efficiency. Strong business acumen with the ability to translate complex data into clear, strategic recommendations for senior leadership. Preferred Qualifications: Experience building an AI-first marketing operations function from the ground up, including designing or managing AI agents or autonomous workflows in a production environment. Demonstrated ability to maintain code bases for technical marketing systems such as lead scoring models. Background in high-growth or transformation-stage SaaS companies with a track record of rebuilding attribution in complex GTM environments. Experience leading change management initiatives tied to the introduction of new technologies and Client operational approaches. Familiarity with development and architecture best practices and comfort working with APIs and debugging complex, multi-system integrations.