Behavior Marketing Jobs in Raleigh, NC (NOW HIRING)

Career Area:

Students and Graduates

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Summary

Caterpillar offers a unique opportunity within our marketing organization to allow students to gain a wealth of real-world practical experience and establish core marketing competencies. Marketing professionals across the enterprise help our dealers and customers succeed in their business through the promotion and selling of products and services, including market research and advertising to the industries we serve. Marketing Interns help shape and support our brand by creating compelling stories and customer experiences that are aligned to meet the needs of our business, enhance the power of our brand and maximize the value delivered to the Caterpillar enterprise and our end-user customers with visual and esthetic appeal. Marketing, Graphic Design, Communications or PR related degrees are preferred.

Specialties within Marketing include but are not limited to:

• Brand Management
• Marketing Communications
• Product and Technical Marketing
• Customer Experience
• Customer Insights
• Marketing Strategy
• Marketing Data Management
• Marketing Technology

Additional Info:

• This is a full- time (40 hours per week) 12-week internship May 17, 2027 - August 6, 2027 (subject to change based on selected candidates schedule).
• Locations for this internship could be Peoria, IL; Cary, NC; Houston, TX; Seguin, TX; Irving, TX; Tucson, AZ or other locations throughout the US

What You Will Do:

• Build foundational knowledge of Caterpillar, its products, services and customers.
• Grow personally and professionally through soft skills development and hands-on technical training.
• Collaborate with experts in product development, dealer management, marketing, and sales, etc.
• Work in various rotational assignments throughout Caterpillar, learning strategy, services and products
• Ultimately, manage assigned territory and serve as a connection between dealers and Caterpillar.

What You Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Level Basic Understanding:

• Focuses activities on developing and maintaining positive customer relationships.
• Discusses general differences between internally and externally focused organizations.
• Cites the cost and benefits of good versus poor customer service.
• Explains why customer satisfaction is important to successful product/service delivery.

Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Level Basic Understanding:

• Describes non-verbal behaviors that influence the interpretation of the message.
• Cites examples of effective and ineffective communications.
• Explains the importance of effective business communication.
• Speaks/writes using correct language, mechanics, and gestures.

Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.

Level Basic Understanding:

• Explains the value of a disciplined approach to problem solving.
• Describes problem reporting and escalation practices.
• Utilizes accepted procedures for problem analysis and resolution.
• Identifies key aspects of problem-solving techniques used in own area.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Level Basic Understanding:

• Provides examples of the characteristics of effective business relationships.
• Identifies key business relationships in own organization.
• Describes the nature of a productive business relationship.
• Explains the benefits of building business partnerships.

Program Qualifications:

• Must be enrolled full time at a 4-year University/College in Marketing, Business, Graphic Design, Communications, PR, or related degree at the time of application and throughout the program
• Must have completed 12 credit hours prior to the start of the program
• Minimum 2.8/4.0 cumulative GPA, no rounding
• Must be able to relocate to internship location for the duration of the internship and complete daily commute using reliable transportation

Top Candidates Will Also Have:

• Previous experience/demonstrated abilities in Project Management
• Previous industry and/or marketing operations experience is highly valued
• Strong initiative, communication, leadership, and interpersonal skills
• Strong presentation skills
• Highly organized
• Previous experience/level of proficiency within the following areas:
• Construction Equipment
• Mining Equipment
• Diesel Equipment
• Natural Gas Engines
• On-Highway Trucks

Summary Pay Range:

$22.50 - $40.25

Intern Hourly Rate:

An intern's hourly rate is based on the major/degree being pursued and the number of completed academic hours achieved before the start of the internship.

Intern Benefits:

The total rewards package, beyond base salary, may include if eligible:

• Accrued Paid Time Off (PTO)
• Paid Holidays
• Paid Volunteer Day
• Housing Stipend
• Relocation Assistance
• Medical coverage
• Voluntary benefits

This position requires working onsite five days a week.

Relocation is available for this position.

Visa Sponsorship is not available for this position.

Posting Dates:

August 28, 2026 - November 13, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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