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Automotive Associate information

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$43

How much do automotive associate jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for automotive associate in the United States is $22.27, according to ZipRecruiter salary data. Most workers in this role earn between $15.62 and $25.00 per hour, depending on experience, location, and employer.

What is an automotive associate?

Automotive Associates are professionals who assist customers in automotive dealerships or service centers. Their responsibilities typically include greeting customers, providing information about vehicles or services, assisting with paperwork, and sometimes supporting the sales or service process. They play a key role in ensuring customer satisfaction and smooth dealership operations. Automotive Associates may also help with test drives, vehicle delivery, and maintaining showroom appearance.

What are the key skills and qualifications needed to thrive as an automotive associate, and why are they important?

To thrive as an Automotive Associate, you need a solid understanding of automotive systems, basic mechanical aptitude, and often a high school diploma or equivalent. Familiarity with diagnostic tools, point-of-sale (POS) systems, and manufacturer software is typically required. Excellent customer service, communication skills, and attention to detail help set top performers apart in this role. These skills ensure efficient service, accurate problem-solving, and positive customer experiences, which are crucial for business success and customer loyalty.

What are some common challenges automotive associates face when working with customers, and how can they overcome them?

Automotive Associates often encounter challenges such as addressing diverse customer needs, managing high volumes during peak hours, and explaining complex vehicle features in simple terms. To overcome these, it’s helpful to develop strong communication skills, stay updated on the latest automotive technologies, and remain patient and attentive to each customer’s concerns. Collaborating with service technicians and sales teams can also ensure customers receive accurate information and a positive experience throughout their visit.

What is the difference between Automotive Associate vs Automotive Technician?

AspectAutomotive AssociateAutomotive Technician
CredentialsHigh school diploma, basic automotive knowledgeASE certification, technical training
Work EnvironmentSales floor, customer service, parts departmentGarage, repair shop, diagnostic work
Employer & Industry UsageCar dealerships, auto retailersRepair shops, service centers
Common Search & ComparisonCustomer service, sales supportRepair, diagnostics, maintenance

Automotive Associates typically focus on customer service, sales support, and parts assistance within dealerships or retail environments. Automotive Technicians perform hands-on repairs, diagnostics, and maintenance tasks. While both roles require automotive knowledge, Technicians usually have specialized certifications and technical training, making them more involved in vehicle repair processes.

What cities are hiring for Automotive Associate jobs?

Cities with the most Automotive Associate job openings:

What are the most commonly searched types of Automotive jobs?

The most popular types of Automotive jobs are:

What states have the most Automotive Associate jobs?

States with the most job openings for Automotive Associate jobs include:

Automotive Associate jobs near you

Automotive Sales Associate

Holiday Automotive

Fond Du Lac, WI • On-site

$91K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago

Job description

At Holiday Automotive, our sales associates are not just product experts, but they truly manage the experience of each customer who shops at our stores. As a Holiday Automotive Customer Experience Manager, you’ll gain the professional respect of working with a premier automotive company while guiding customers in their automotive journey.  You’ll serve a key role in the success of the dealership and represent Holiday Automotive in the community while having fun and being supported by a caring leadership team.  With innovative scheduling, you’ll have every third Weekend off and even regular three-day weekends once you’re proficient in sales. Sales experience is required. 

Holiday Automotive is an award-winning, family-owned company that is known for upbeat employees who embody a culture of exceptional customer outcomes. We believe that genuine, engaged, ambitious and friendly team members are the engine of our success. Our business thrives on an environment that empowers individuals, recognizes performance, and encourages a healthy work-life balance. All of this is key to our success and stability, but we wouldn’t have happy, long-term employees without taking care of them with strong income and generous benefits. 

You’ll Enjoy Benefits Including

  • Non-Commissioned, Competitive Pay Play ($91,000 Annual Average)
  • Every 3rd Weekend off
  • Three Day Weekends with Performance Achievement
  • Accelerated Paid Time Off (PTO) Schedule
  • Ample Medical, Dental, and Vision insurance Options
  • Locally-managed 401(k) Program with Company Contribution
  • Health Savings Account with Company Contribution
  • Flex Spending Options
  • Life and Disability Insurance Options
  • Accident, Critical Illness, and Hospital Indemnity Insurance Options
  • Appealing Employee Discounts on Vehicles, Services, Parts, and Accessories
  • On-going Training and Education
  • Opportunities for Advancement
  • Gym Reimbursement
  • The Professional Respect of a Caring, Innovative Leadership Team
  • Tuition Reimbursement
  • Fun, Team-Oriented Culture
  • Gillie Cookies and Other Fun Treats from Time-to-Time

Responsibilities

  • Promptly and Professionally Respond to Internet and Phone Inquiries
  • Assist Customers in Identifying a Vehicle that Meets Their Needs
  • Demonstrate Vehicle Features to Customers in Person and Virtually
  • Complete the Required Paperwork to Assist Shoppers with Their Purchase
  • Professionally Represent Holiday Automotive in the Community
  • Work with the Team to Ensure Vehicles are Presented Exceptionally Well
  • Follow up with Sold Customers to Maintain a Friendly, Caring Relationship and Ensure Repeat Business

Qualifications

  • Proven Customer Service Skills and Sales Track Record Preferred
  • Strong Interpersonal Communication Skills, In-Person and Over the Phone
  • Persuasive and Able to Overcome Customer Objections
  • Proficient in Basic Business Math
  • Quick to Learn and Use CRM Software
  • Diligent Work Ethic and Upbeat Attitude
  • A Focus on the Customer’s Needs to Enhance Dealership and Personal Sales
  • Good Driving Record

Apply