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Auto Sales Representative Jobs in California (NOW HIRING)

Auto Sales Representative

Pasadena, CA · On-site

$50K - $120K/yr

As an Auto Sales Consultant, you will interact and consult with customers to guide them through vehicle purchases. Your goal is to create the best vehicle buying experience to make customers lifelong ...

Sales Representative

Garden Grove, CA · On-site

$60K - $180K/yr

Quantum Auto Sales is looking for a motivated and driven Sales Representative to join our growing team. This is not a position for someone who wants to sit and wait for customers. We are looking for ...

Sales-Retail Product Specialist

Oxnard, CA · On-site

$16.50 - $18.50/hr

Sales Representatives commit to becoming an auto sales expert and gain in-depth knowledge of vehicles and technology * Sales Representatives test drive vehicles to demonstrate industry leading ...

Sales-Retail Product Specialist

Oxnard, CA · On-site

$16.50 - $18.50/hr

Sales Representatives commit to becoming an auto sales expert and gain in-depth knowledge of vehicles and technology * Sales Representatives test drive vehicles to demonstrate industry leading ...

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Showing results 1-20

Auto Sales Representative information

See California salary details

$22.2K

$57.3K

$98.7K

How much do auto sales representative jobs pay per year?

As of Aug 11, 2026, the average yearly pay for auto sales representative in California is $57,259.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,500.00 and $75,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by auto sales representatives, and how can they be addressed?

Auto Sales Representatives often face challenges such as meeting monthly sales targets, adapting to rapidly changing customer preferences, and handling objections during negotiations. Success in this role requires strong communication skills, persistence, and the ability to quickly learn about new models and features. Building trust with customers and maintaining a positive attitude, even during slow sales periods, can help overcome these challenges. Additionally, collaborating closely with finance teams and service departments ensures a smooth customer experience and can lead to repeat business and referrals.

What does an auto sales representative do?

An Auto Sales Representative assists customers in selecting and purchasing vehicles at a dealership. They provide information about different models, features, and financing options, as well as facilitate test drives and negotiate prices. Their primary goal is to match customers with the right vehicle while ensuring a positive buying experience. They also handle paperwork and help with trade-ins when necessary.

What are the key skills and qualifications needed to thrive as an auto sales representative?

To thrive as an Auto Sales Representative, you need a good understanding of automotive products, sales techniques, and often a high school diploma or equivalent. Familiarity with customer relationship management (CRM) software, dealership inventory systems, and point-of-sale tools is typically required. Outstanding communication, negotiation, and active listening skills set top performers apart. These abilities are essential for building trust with customers, closing sales, and maintaining a competitive edge in a fast-paced retail environment.

What is the difference between Auto Sales Representative vs Car Sales Associate?

AspectAuto Sales RepresentativeCar Sales Associate
Required CredentialsHigh school diploma; sales experience often preferredHigh school diploma; sales experience beneficial
Work EnvironmentDealerships, showrooms, outdoor lotsDealerships, showrooms, outdoor lots
Industry UsageCommonly used in automotive salesCommonly used in automotive sales
Search & Comparison IntentYesYes

The terms Auto Sales Representative and Car Sales Associate are often used interchangeably in the automotive industry. Both roles typically require similar credentials, work in dealership environments, and serve the same purpose of selling vehicles. The main difference is often in job titles used by different dealerships, but their responsibilities and qualifications are largely aligned.

What cities in California are hiring for Auto Sales Representative jobs? Cities in California with the most Auto Sales Representative job openings:
Infographic showing various Auto Sales Representative job openings in California as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $57,259 per year, or $27.5 per hour.

Auto Sales Representative

Honda of Pasadena

Pasadena, CA • On-site

$50K - $120K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago


Job description

Job Description
As an Auto Sales Consultant, you will interact and consult with customers to guide them through vehicle purchases. Your goal is to create the best vehicle buying experience to make customers lifelong, as this is a milestone event in many customers' lives. One of the happiest moments in one's life is purchasing a car. You will assist customers in selecting the right vehicle for their lifestyle. You will be trained on the specific products we offer and how they benefit our customers.
Responsibilities
  • Present vehicle attributes, model options, features, purchase and finance options and store policies and services to customers,.
  • Perform high-quality and professional demonstrations of new and used vehicles.
  • Facilitate customer test drives.
  • Ensure timely follow-up and maintain strong relationships with previous and prospective customers.
  • Track customers using store-specific management systems.
  • Keep abreast of new products, features, and accessories. Attend product and training courses.
  • Prepare vehicles for customer pickup.
  • Maintain appearance and cleanliness of store showroom and vehicle lot.
  • Ensure customers understand the vehicle's operating features and warranty.

Qualifications:
  • A team player focused on providing exemplary customer service.
  • Self-motivated with the ability to set and achieve targeted goals
  • Experience in automotive sales is a Big Plus.
  • Bi-lingual is Big Plus (Spanish, Mandarin, Cantonese).
  • Excellent organizational and time management skills.
  • Ability to multi-task in a fast-paced work environment.
  • Working knowledge of computers
  • Be at least 18 of age
  • Possess an acceptable driving record and a valid driver's license in your state of residence.
  • We are big community supporters. We provide a fun, exciting, collaborative workplace where growth and advancement opportunities abound.

What we offer:
  • Medical and Dental
  • 401K Plan
  • Paid time off and vacation
  • Growth opportunities
  • Paid Training
  • Employee Vehicle Purchase Plans
  • Family-owned and operated

We are an Equal Opportunity Employer. All applicants must employer to pass pre-employment testing, have including, background checks, and MVR, ,including the screen.
Job Type: Full-time
Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

Ability to Commute:
  • Pasadena, CA 91107 (Required)

Ability to Relocate:
  • Pasadena, CA 91107: Relocate before starting work (Required)

Work Location: In person
JOB CODE: Auto Sales Representative