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Associate Brand Manager Jobs in California (NOW HIRING)

Munchkin

Associate Brand Manager

Van Nuys, CA · Hybrid

$100K - $115K/yr

With over 350+ patents under our belt and over 250 international product and brand design awards ... Manage complex projects, leading cross functional teams on projects such as new product development ...

Jazwares

Associate Brand Manager - IP Plush

Culver City, CA · On-site

$94K - $123K/yr

As Associate Brand Manager in Culver City, CA, you'll help drive the strategy, storytelling, and partnerships that keep one of the world's most beloved franchises growing. You'll collaborate cross ...

Pabst

Associate Brand Manager, Pabst

Los Angeles, CA · On-site

$80K - $90K/yr

The Role We're looking for an Associate Brand Manager in Los Angeles to work on the Pabst portfolio, who's equal parts creative thinker and execution minded. This person is responsible for making ...

Pabst

Associate Brand Manager, Pabst

Los Angeles, CA · On-site

$80K - $90K/yr

The Role We're looking for an Associate Brand Manager in Los Angeles to work on the Pabst portfolio, who's equal parts creative thinker and execution minded. This person is responsible for making ...

Gallo

Senior Associate Brand Manager -La Marca

Modesto, CA · Hybrid

$103K - $154K/yr

Must be willing and able to be based in Modesto, CA (Requires 3 days/week onsite) OR Dallas, TX (Requires 5 days/week onsite) A Taste of What You'll Do As a Senior Associate Brand Manager for LaMarca ...

Gallo

Senior Associate Brand Manager -La Marca

Modesto, CA · Hybrid

$103K - $154K/yr

Must be willing and able to be based in Modesto, CA (Requires 3 days/week onsite) OR Dallas, TX (Requires 5 days/week onsite) A Taste of What You'll Do​ As a Senior Associate Brand Manager for ...

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All JobsAssociate Brand JobsAssociate Brand Manager JobsAssociate Brand Manager Jobs in California

Associate Brand Manager information

See California salary details

$31.6K

$94.7K

$121.4K

How much do associate brand manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for associate brand manager in California is $94,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,400.00 and $111,000.00 per year, depending on experience, location, and employer.

What is an associate brand manager?

An associate brand manager works with other marketing professionals to develop and coordinate advertising and sales strategies for a brand. Your duties and responsibilities in this career are to determine spending for a project, collaborate with advertising and sales department managers to define the brand image, create goals and strategies to publicize that image, and cultivate relationships with advertisers and clients. You do internal research as well as marketplace research to determine your brand's position relative to competitors.

What does an associate brand manager do?

An Associate Brand Manager helps develop and execute marketing strategies to promote a specific brand or product line. They work closely with cross-functional teams like sales, product development, and advertising to ensure brand consistency and growth. Key responsibilities often include analyzing market trends, assisting with campaign development, managing budgets, and monitoring the performance of marketing initiatives. Their role is essential in ensuring that the brand remains competitive and resonates with target audiences.

What are the key skills and qualifications needed to thrive as an associate brand manager, and why are they important?

To thrive as an Associate Brand Manager, you need a solid understanding of marketing principles, brand strategy, and data analysis, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with tools like Nielsen, IRI, Adobe Creative Suite, and CRM systems is often required, along with experience in project management platforms. Strong communication, creativity, and collaboration skills help you stand out by enabling effective teamwork and innovative problem-solving. These competencies are vital for managing brand initiatives, ensuring consistent messaging, and driving business growth in competitive markets.

How does an associate brand manager typically collaborate with other departments to execute marketing campaigns?

Associate Brand Managers regularly work with cross-functional teams such as sales, product development, market research, and creative agencies. Their role involves coordinating campaign timelines, aligning messaging across platforms, and ensuring that product launches or brand initiatives are seamlessly executed. Strong communication and project management skills are essential, as they often act as liaisons to make sure everyone is aligned with the brand's goals. This collaborative environment provides great exposure to different business functions and helps build a solid foundation for career growth within brand management.

What is the difference between Associate Brand Manager vs Brand Manager?

AspectAssociate Brand ManagerBrand Manager
ResponsibilitiesSupports brand strategies, assists in campaign execution, conducts market researchDevelops and implements brand strategies, oversees campaigns, manages budgets
Experience & CredentialsEntry-level or 1-3 years experience, bachelor’s degree in marketing or related field3+ years experience, strong marketing background, often an MBA
Work EnvironmentCollaborative team setting, supporting senior staffLeadership role, strategic planning, cross-functional coordination

The main difference is that Associate Brand Managers support and assist in executing brand strategies, often in entry-level roles, while Brand Managers take on full responsibility for developing and leading brand initiatives. The Associate role is ideal for gaining experience, whereas the Brand Manager position involves strategic decision-making and leadership.

Is an associate brand manager entry-level?

An associate brand manager position is typically considered an entry-level role in marketing and brand management. It often requires a bachelor's degree and some relevant internship or work experience, serving as a starting point for a career in brand management. Advancement usually involves gaining experience and developing skills in market research, campaign planning, and cross-functional collaboration.

What does an associate brand manager get paid?

An associate brand manager typically earns between $60,000 and $80,000 annually, depending on experience, location, and company size. Entry-level positions may start lower, while those with more experience or in high-cost areas can earn higher salaries. They often work with marketing tools and data analysis to support brand strategies.

What level is an associate brand manager?

An associate brand manager is an entry- to mid-level position in marketing, typically requiring a bachelor's degree and some experience in brand management or marketing. They support senior brand managers in developing and executing marketing strategies and often work with cross-functional teams. The role is considered a stepping stone to more senior brand management positions.
More about Associate Brand Manager jobs

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The most popular types of Brand Manager jobs in California are:

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For Associate Brand Manager jobs in California, the most frequently searched job titles are:

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Associate Brand Manager jobs near you
Infographic showing various Associate Brand Manager job openings in California as of August 2026, with employment types broken down into 98% Full Time, and 2% Summer. Highlights an 94% In-person, and 6% Hybrid job distribution, with an average salary of $94,677 per year, or $45.5 per hour.

Associate Brand Manager

Munchkin

Van Nuys, CA • Hybrid

$100K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 7 days ago

Job description

Who We Are

WHY Brands Inc., a parent company of Munchkin, Inc., focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. With over 350+ patents under our belt and over 250 international product and brand design awards, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Innovation is the core of our company DNA and has been driving our designs for over 30 years!  Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! 

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation. 

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.  

What you'll do

As leader of one of Munchkin’s core categories, this position is responsible for identifying consumer and retailer trends and insights and then translating those insights into new product concepts and marketing plans to support annual and long-term sales, market share, and profit goals. The position works closely with all departments within the organization and works on several projects simultaneously.  

Essential Responsibilities

  • Be the expert - know your categories, products, competitors, distribution and retail sets
  • Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce team
  • Lead cross-functional teams to launch product innovation and renovations with speed and agility. 
  • Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
  • Closely monitor and analyze sales volumes, market share trends and competitive activity
  • Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
  • Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
  • Assist with preparation of annual operating plans and marketing budget.
  • Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
  • Analyze the business utilizing quantitative/qualitative data, demonstrating strong command of key growth and share drivers
  • Present market analysis and actionable recommendations to grow sales and profitability
  • Other duties as may be assigned

Bring it!

  • 2-4 years brand managment marketing experience (consumer packaged goods industry is a plus)
  • BS/BA degree, MBA preferred
  • Experience leading cross-functional teams
  • Strong communication / writing skills 
  • Proven history of being both creative and analytical in prior roles
  • Ability to thrive in a fast paced environment and be resourceful, creative, detail oriented

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees.  We offer a comprehensive benefits package that includes medical, vision, dental, and life coverages, wellness benefits, generous employer-matched 401(k) plans, discretionary bonuses, opportunities to earn equity, and much more.  We focus on supporting employee development and growth. 

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, we offer a hybrid work environment.  We also provide annual weeklong global office closures giving our people a chance to recharge. 

Salary range:  $100,000 - $115,000, DOE.

To learn more, visit us at www.munchkin.com.

Munchkin welcomes and values what makes everyone unique.  We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.

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