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Senior Associate Brand Manager Jobs in California

Nordic Naturals

Associate Brand Manager

Watsonville, CA · On-site

$91K - $118K/yr

Reporting to a Brand Manager, the Associate Brand Manager helps shape the future growth of the Nordic Naturals portfolio through consumer-driven innovation, portfolio strategy, and integrated brand ...

Nordic Naturals

Associate Brand Manager

Watsonville, CA · On-site +1

$91K - $118K/yr

Reporting to a Brand Manager, the Associate Brand Manager helps shape the future growth of the Nordic Naturals portfolio through consumer-driven innovation, portfolio strategy, and integrated brand ...

Gallo

Senior Associate Brand Manager -La Marca

Modesto, CA · Hybrid

$103K - $154K/yr

Must be willing and able to be based in Modesto, CA (Requires 3 days/week onsite) OR Dallas, TX (Requires 5 days/week onsite) A Taste of What You'll Do As a Senior Associate Brand Manager for LaMarca ...

Archer Meat Snacks

Associate Brand Manager

Los Angeles, CA · On-site

$90K - $115K/yr

Associate Brand Manager Location: Los Angeles, CA Reports To: Director of Brand Marketing Compensation: $90,000 - $115,000 Marketing Message: Are you highly organized, detail-oriented, and passionate ...

Kinder's

Associate Brand Manager

Walnut Creek, CA · On-site

$95K - $124K/yr

Reporting to the Sr. Brand Manager, the Associate Brand Manager will play a critical role in driving brand performance through business analytics, go-to-market excellence, portfolio management, and ...

Kinder's

Associate Brand Manager

Walnut Creek, CA · On-site

$95K - $124K/yr

Reporting to the Sr. Brand Manager, the Associate Brand Manager will play a critical role in driving brand performance through business analytics, go-to-market excellence, portfolio management, and ...

Jakks Pacific Inc

Associate Brand Manager

Santa Monica, CA · On-site

$96K - $125K/yr

As an Associate Brand Manager, the day-to-day responsibilities range from supporting management on key division objectives, to working closely with design and development cross-functional partners on ...

Kinder's

Associate Brand Manager

Walnut Creek, CA · On-site

$95K - $124K/yr

Reporting to the Sr. Brand Manager, the Associate Brand Manager will play a critical role in driving brand performance through business analytics, go-to-market excellence, portfolio management, and ...

Sunsweet Growers

Associate Brand Manager

Yuba City, CA · On-site

$57K - $87K/yr

The Associate Brand Manager, Sunsweet will support the Brand Manager in the execution of brand, product, and commercial marketing plans across the U.S. domestic business. This role is responsible for ...

Sunsweet Growers

Associate Brand Manager

Yuba City, CA · On-site

$27.52 - $41.94/hr

The Associate Brand Manager, Sunsweet will support the Brand Manager in the execution of brand, product, and commercial marketing plans across the U.S. domestic business. This role is responsible for ...

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All JobsAssociate Brand JobsSenior Associate Brand Manager JobsSenior Associate Brand Manager Jobs in California

Senior Associate Brand Manager information

See California salary details

$61.2K

$120.1K

$172.7K

How much do senior associate brand manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for senior associate brand manager in California is $120,090.00, according to ZipRecruiter salary data. Most workers in this role earn between $96,700.00 and $145,600.00 per year, depending on experience, location, and employer.

What does a senior associate brand manager do?

A Senior Associate Brand Manager is responsible for developing and executing marketing strategies to enhance a brand's market presence and drive growth. They analyze market trends, oversee advertising campaigns, and collaborate with cross-functional teams to ensure brand consistency. Additionally, they help manage budgets, monitor key performance indicators, and provide insights to support decision-making. This role often serves as a bridge between junior brand managers and senior leadership, ensuring projects align with the overall brand vision.

What are the key skills and qualifications needed to thrive as a senior associate brand manager?

To thrive as a Senior Associate Brand Manager, you need a strong background in marketing, brand strategy, and data analysis, typically supported by a bachelor's degree in marketing or a related field. Familiarity with tools such as Nielsen, IRI, Google Analytics, and CRM systems, along with experience in project management platforms, is highly valuable. Standout soft skills include creativity, cross-functional collaboration, and effective communication to drive brand growth and team alignment. These skills are crucial for developing successful brand strategies, managing campaigns, and delivering measurable business results in a competitive marketplace.

What are some common challenges faced by senior associate brand managers in balancing short-term sales goals with long-term brand strategy?

Senior Associate Brand Managers often encounter the challenge of driving immediate sales results while also ensuring the brand's long-term health and growth. This requires careful prioritization and collaboration with cross-functional teams such as sales, product development, and marketing. Balancing promotional activities that boost short-term revenue with initiatives that build brand equity is key, and success often depends on strong analytical skills, clear communication, and strategic planning. Regular alignment with senior leadership ensures that both immediate and future brand objectives are met effectively.

What is the difference between Senior Associate Brand Manager vs Associate Brand Manager?

AspectSenior Associate Brand ManagerAssociate Brand Manager
Required CredentialsBachelor's degree, 3-5 years experience, marketing certifications often preferredBachelor's degree, 1-3 years experience, marketing certifications optional
Work EnvironmentCollaborates with cross-functional teams, manages projects, strategic planningSupports brand activities, executes marketing campaigns, assists senior staff
Employer & Industry UsageCommon in consumer goods, FMCG, and retail sectorsEntry to mid-level roles in similar industries

The Senior Associate Brand Manager typically has more experience, handles more complex projects, and plays a strategic role in brand development. The Associate Brand Manager supports daily marketing activities and campaign execution. The senior role involves greater responsibility and leadership within the marketing team.

What are popular job titles related to Senior Associate Brand Manager jobs in California?

For Senior Associate Brand Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Senior Associate Brand Manager jobs in California look for?

The top searched job categories for Senior Associate Brand Manager jobs in California are:

What cities in California are hiring for Senior Associate Brand Manager jobs?

Cities in California with the most Senior Associate Brand Manager job openings:

Senior Associate Brand Manager jobs near you
Infographic showing various Senior Associate Brand Manager job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $120,090 per year, or $57.7 per hour.

Associate Brand Manager / Brand Manager

Califia Farms, LLC

Los Angeles, CA • On-site

$125K - $140K/yr

Other

Re-posted 11 days ago

Job description

Overview
Califia Farms is seeking a talented brand marketer to join our Brand Management team. We are open to filling this position at either the Associate Brand Manager or Brand Manager level, depending on the selected candidate's relevant experience, demonstrated capabilities and readiness to assume the scope of the role.
At either level, this individual will translate consumer, category and business insights into strategies and initiatives that build our brands and drive sustainable growth. The successful candidate will work closely with cross-functional partners across Insights, Sales, Finance, Innovation, R&D, Operations and Creative.
This hybrid position requires on-site work at our corporate office in the DTLA Arts District Tuesday through Thursday, with remote flexibility on Mondays and Fridays.
Responsibilities
  • Analyze category, consumer, competitive, and business performance data to identify opportunities and support brand growth
  • Lead cross-functional teams to execute innovation, commercialization, and brand-building initiatives from concept through launch
  • Develop and manage project timelines to ensure successful execution of key business initiatives
  • Translate consumer, market, and competitive insights into actionable business recommendations
  • Support packaging development, marketing programs, and commercialization activities that drive awareness, trial, and in-market performance
  • Collaborate with Sales and other partners to develop effective selling materials and marketing assets
  • Contribute to portfolio strategy, business planning, and brand-building initiatives designed to achieve revenue and growth objectives

Qualifications
Position Level & Experience
Associate Brand Manager
Candidates considered at the Associate Brand Manager level will typically bring 1-2 years of relevant experience in brand marketing, consumer marketing, innovation, insights or a related CPG discipline. At this level, the individual will independently lead defined projects and workstreams while contributing to broader brand strategy and planning.
Brand Manager
Candidates considered at the Brand Manager level will typically bring 3-4 years of progressive brand management or closely related CPG marketing experience. At this level, the individual will assume greater ownership of brand strategy, annual planning, business performance, cross-functional leadership and major innovation or commercialization initiatives.
Qualifications & Skills
  • MBA preferred, not required
  • Strong analytical skills and the ability to leverage consumer, syndicated, panel, sales, and market data to identify opportunities and drive business recommendations
  • Demonstrated project management skills, including the ability to manage multiple priorities and drive cross-functional initiatives from concept through execution
  • Experience collaborating with cross-functional teams to support innovation, commercialization, packaging, and marketing initiatives
  • Strong communication, presentation, and influencing skills
  • Highly organized, self-motivated, and comfortable operating in a fast-paced environment.
  • Passion for building brands, understanding consumers, and driving business results

The final title, scope and compensation will be determined based on the selected candidate's experience, skills and demonstrated readiness for the level of responsibility.
Anticipated Associate Brand Manager base salary range: $100,000 - $120,000
Anticipated Brand Manager base salary range: $125,000 - $140,000
As a full-time employee, you will be eligible to enroll in Califia's employee benefits program. You may also be eligible to participate in the company's bonus program which may be subject to change.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

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